The latest ‘Econsultancy’ blog post is titled “How mobile-optimised sites drive conversion rates and AOVs”. Matt Swan says, “Over the past two years we have witnessed traffic through mobile devices increase from 2% to 19% of total network clicks. If we exclude tablet devices from this equation, traffic through mobile handsets has grown from 1.8% to 11%. With consumers increasingly using mobile devices to access the internet, it becomes of paramount importance to ensure that the mobile user journey is optimised for this experience”. How mobile-optimised sites... [...]
Archive for the 'e-mail marketing' Category
The latest ‘Econsultancy’ blog post is titled “The Twitter landscape of 2013: recommendations for brands”. Tim Grimes says, “As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective. A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter in 2013. The results, which analysed brand mentions and consumer voice, are especially... [...]
The latest ‘Econsultancy’ blog post is titled “Extend your global social media reach by communicating locally”. Patrick Eve says, “Giovanna Chirri, the reporter who broke the news of the Pope’s resignation, got the scoop ahead of other journalists because she understood the Latin in which the Pope made his announcement. She tweeted the news as others waited for the official translations to come from the Vatican. Of course, this was an exceptional set of circumstances. I doubt there will be a sudden rush on Latin text books. But it does illustrate a point: to be... [...]
The latest article on HubSpot blog is titled “9 Archaic Practices Your Marketing Agency Shouldn’t Be Getting Away With”. Shannon Johnson says, “It’s not the easiest time to be a marketing agency. While some agencies have survived the slashing of marketing budgets that forced many agencies to close their doors over the past several years, many are still struggling to stay afloat amidst a transformational shift taking place in the marketing industry”. 9 Archaic Practices Your Marketing Agency Shouldn’t Be Getting Away With HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Is marketing facing its own fiscal cliff in 2013?”. David Newberry says, “Marketing complexity continues to increase due to data proliferation, channel fragmentation, technology advancements and the increasing empowerment of the consumer. In addition, marketing is being asked to address some key organizational challenges as the role of marketing becomes more pervasive across an organization. But what can you look at in order to address these challenges and bring your organization into the future of business?”. ... [...]
The latest ‘Aweber’ blog post is titled “Customer Spotlight – Nikki, In Stitches”. Jason Moore says, “A couple months ago, we put together an awesome Etsy integration, and in that vein, we wanted to find an Etsy shop owner to talk a little about Etsy, email and small business. We recently sat down with Nikki McGonigal, owner and operator of Nikki, In Stitches. Nikki runs an Etsy shop selling her handmade crafts, as well as a blog and an entire online course dedicated to teaching people the craft of, well, crafting“. Customer Spotlight – Nikki, In Stitches Aweber Blog [...]
MarketingSherpa has published an article titled “Social Media How-to: 3 ideas for building engaging visual social media”. Courtney Eckerle says, “The rising popularity of networks like Instagram and Pinterest have brought focus on the visual elements of social media. Now is the time for marketers to adjust how they approach their audiences on social media. Use the expertise in this how-to article featuring three marketers on the frontlines of visual social media to craft your approach for this increasingly relevant aspect of marketing efforts”. Social Media How-to: 3 ideas... [...]
The latest article on HubSpot blog is titled “How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment”. Ellie Mirman says, “Sales and Marketing are on the same team. Okay, let’s be honest: At most companies, it doesn’t actually feel that way. According to a Corporate Executive Board study, 87% of the terms Sales and Marketing use to describe each other are negative. Sales calls Marketing arts-and-crafts and irrelevant, and Marketing calls Sales simple-minded and incompetent. Don’t you think it’s high time we stopped... [...]
The latest ‘Econsultancy’ blog post is titled “40% of consumers are unaware that Google Adwords are adverts”. Graham Charlton says, “Research carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts. While conducting a research project for an insurance sector client, Bunnyfootdiscovered that 81% of users clicked on Google Adwords listings as opposed to natural search results. Further investigation of this surprising bias revealed that 41 out of the... [...]
The latest ‘Econsultancy’ blog post is titled “Social media measurement: focus on the big picture”. Matt Owen says, “A couple of weeks ago I wrote a post about some of the problems I’ve encountered when trying to gauge accurate traffic from our social media channels, particularly Twitter. Based on the overwhelming response in the comments section, and feedback from our own recent social media measurement roundtables, it appears this is a very common problem. Lots of you took the time to offer up ideas and recommendations”. Social media measurement: focus... [...]