The latest ‘Econsultancy’ blog post is titled “Facebook promotion rules update: Could this devalue fans?”. Matt Owen says, “Facebook announced the latest in its never-ending series of updates last night, with some significant changes to competition and promotion rules.   While these announcements are ten-a-penny, this latest tweak  could have a fundamental effect on the way many pages are run”. Facebook promotion rules update: Could this devalue fans? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?”. Elisa Gabbert says, “Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score — the figure between 1 and 10 that you see in AdWords — more closely with your actual Quality Score — the figure that gets calculated each time you enter the ad auction”. Google’s New AdWords Quality Score... [...]

The latest ‘Econsultancy’ blog post is titled “14 creative HTML5 websites built for digital agencies”. Chris Lake says, “If you run a digital agency, especially one that designs and builds websites, then what better way of showing off your talents than to build a wonderful website for your own company? In the past couple of years many agencies have rebuilt and relaunched their websites using HTML5 and CSS3. The results can be eye-opening, highly engaging, and built to work on all kinds of devices. It’s not all good news though. Sometimes the use of HTML5 can... [...]

The latest article on HubSpot blog is titled “10 Terrible Reasons to Redesign Your Website”. Jessica Meher says, “Almost every marketer has been through awebsite redesign in their lifetime. Whether it’s for corporate rebranding, launching new products, going mobile, or just to increase the site’s effectiveness, a redesign is a great way to recharge and breathe new life into your online presence”. 10 Terrible Reasons to Redesign Your Website HubSpot  [...]

The latest article on HubSpot blog is titled “How LinkedIn’s University Pages Will Kick Your Marketing Strategy Up a Notch”. Taylor Corrado says, “Ready to give your university’s social presence a boost? You’re in luck! Last week, the professional social network LinkedIn announced University Pages. A platform for universities to share information, connect with prospective students and their parents, and retain communication with alumni networks, University Pages are “one”. How LinkedIn’s University Pages Will Kick Your Marketing Strategy Up a... [...]

The latest ‘Econsultancy’ blog post is titled “When bad comments happen to good websites”. Louis Gudema says, “Publishers who permit disrespectful, spammy comments about their stories are discouraging people looking for intelligent conversations and undermining their brands. They should implement policies, such as moderated comments, to create a more civil discourse”. When bad comments happen to good websites ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “When Good Headlines Go Bad: Lessons From One Site’s Marketing Mistake”. Jessica Meher says, “At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline. Especially in today’s economy where every company is fighting for consumer attention, standing out is important”. When Good Headlines Go Bad: Lessons From One Site’s Marketing Mistake HubSpot  [...]

The latest ‘Aweber’ blog post is titled “AWeber: Helping Small Businesses Grow For 15 Years”. Rebekah Henson says, “Fifteen years ago, Tom Kulzer was selling wireless modems. He used email to follow up with his clients. It was time-consuming. Tom developed an email follow up system to help him and his peers follow up with clients. After he left the company, his peers kept asking if they could use the follow up system with their new companies. And that’s how AWeber started: making marketing follow up easier for small businesses. Fifteen years later, we’re still dedicated to that same... [...]

The latest ‘Econsultancy’ blog post is titled “The coming age of Twittervision”. Ryan Sommer says, “For over 65 years, the $70bn TV industry has been traded on one currency…now all that is about to change. Twitter’s Vice President Joel Lunenfeld recently appeared on a Bloomberg TV segment to discuss the findings of a study linking tweets to live TV, and more importantly for his shareholders, to announce a new partnership and ranking method devised with Nielsen”. The coming age of Twittervision ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time”. Niti Shah says, “One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. How? Educate your prospects in between calls by leveraging your company’s content”. The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time HubSpot  [...]