The latest ‘Econsultancy’ blog post is titled “Four tips to help boost brand advocacy on social media”. David Moth says, “Once of the choice sound bites from a recent marketing conference stated that the emergence of social media“has made customer service a spectator sport.” This is good news for the voyeurs among us, but it is obviously a headache for brands struggling to maintain their reputation and deal with complaints across an ever-increasing number of marketing channels. And while keeping customers happy is a big challenge in itself, turning them into brand... [...]

The latest article on HubSpot blog is titled “I’m Not You, You’re Not Me. So Why Do We Have the Same Internet?”. Dan Lyons says, “Fab is a fast-growing ecommerce company that made its name running daily flash sales. But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. Moreover, “We’ll”. I’m Not You, You’re Not Me. So Why Do We Have the Same Internet? HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Christmas in July: six things marketers should do now to prepare for the holidays”. Matthew Kates says, “With temperatures rising and summertime in full swing, it’s hard to think about the upcoming winter holidays. Christmas comes early for marketers, however, and identifying a strategy now for what is the most impactful shopping season of the year can be the difference between success and disappointment. In January, the NRF reported that holiday 2012 retail sales increased 3%t to $579.8bn. Clearly, the holidays are... [...]

The latest ‘Econsultancy’ blog post is titled “Five top tips for testing success”. Ian McCaig says, “In today’s hyper-competitive online market, success is all about understanding and using your data. However, statistics is a complex subject matter and most people working in marketing, even online, don’t come from a statistics or mathematical background.   Despite this, the majority of 21st Century Marketers are coming to appreciate that there is a need for a robust, data-driven approach to maximising returns on marketing investment”. Five top tips for... [...]

The latest ‘Econsultancy’ blog post is titled “Conversion optimisation: is it really about the colour of the buy button?”. Malcolm Duckett says, “Once you have captured your visitor, all you need to do is convert them.   The old ideas centered around linear conversion funnels and site design are being overtaken by a focus on the customer and their lifecycle with the brand or business. Here we talk about some of the factors that need to be considered and suggest five proven lifecycle-related campaigns that can be implmented with today’s generation of marketing... [...]

The latest article on HubSpot blog is titled “How to Add Alt Text to Your Email Images [Quick Tip]”. Ginny Soskey says, “Once you hit ‘send’ on an email, its fate is in the hands of the email gods. In other words, things like recipients’ email clients, the devices they’re using to open it, and their browsers. Your recipients could see an email that’s beautifully designed, perfectly aligned, and the optimal size … or those graphical elements might not even show up at all”. How to Add Alt Text to Your Email Images [Quick Tip] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How Pepsi uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “In the latest of our posts looking at how major brands use the four main social networks I’ve decided to turn the spotlight on Pepsi. The drinks brand is forced to play second fiddle to Coca-Cola’s global dominance, and is unlikely to ever match its rival’s huge social following. However it should still make an interesting case study, particularly with its long list of brand ambassadors. This post follows on from similar blogs looking at... [...]

The latest ‘Aweber’ blog post is titled “Two Keys To Email Success: Relevance And Segmenting”. Rebekah Henson says, “Email’s an effective way to market. But what makes an actual campaign effective? Here’s a hint: it’s not how big your list is or what time of day you send your emails. Two research firms surveyed small, medium and large businesses about their email marketing to determine the most effective tactics for a good email“. Two Keys To Email Success: Relevance And Segmenting Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “55% of businesses now have a mobile optimised site: report”. David Moth says, “More than half of companies (55%) now have mobile optimised websites, according to our new Reducing Customer Struggle Report. The data also shows that 44% of companies have iPhone apps while a third (33%) have Android apps and a quarter have one for iPad (26%). The survey of 500 business professionals, published in partnership with IBM Tealeaf, found that just 22% of companies still don’t have any kind of mobile presence”. 55% of businesses... [...]

The latest article on HubSpot blog is titled “S%#t PR People Do That Journalists Hate [SlideShare]”. Katie Burke says, “I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?” It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly... [...]