The latest ‘Econsultancy’ blog post is titled “The philosophy of social customer service”. Ben Davis says, “Real-time customer service and in turn, marketing, are hard to achieve. The first step is acknowledgement of what Generation Y is actually doing to your market. I attended Social CRM 2013 last week, hosted by Our Social Times. From some of the talks I got this feeling: we’re still on a long hike towards transparency in business, but there’s no doubt lots of companies are striding out. In this post I wanted to collate some of my highlights of the conference.... [...]

The latest ‘Econsultancy’ blog post is titled “What do you mean by responsive design?”. Paul Boag says, “There is an expectation that websites should be responsive and work across devices. However, what does that actually mean and do we all have the same expectations?”. What do you mean by responsive design? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Google+ Update Makes It Easier to See What Your Friends Like, and Other Inbound Stories of the Week”. Ginny Soskey says, “This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere … and you’ve got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing”. Google+ Update Makes It Easier to See What Your Friends Like, and Other Inbound Stories of the Week HubSpot  [...]

The latest article on HubSpot blog is titled “The Ultimate Cheat Sheet for Creating Social Media Buttons”. Pamela Vaughan says, “Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. Be confused no more! We’ve put together a handy, comprehensive guide to help you”. The Ultimate Cheat Sheet for Creating Social Media Buttons HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include the best features to include in mobile apps, marketing budgets, mobile search, Google Analytics and the rise of Google+. For more digital marketing stats, check out our Internet Statistics Compendium“. 10 interesting digital marketing stats we’ve seen this week ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “10 Brands That Jumped on Instagram Video (And Rocked It)”. Ginny Soskey says, “When new social media features are released, every news outlet and blog jumps on the story. (Hey, we do it, too.) Everyone’s thinking: what is this new feature, and how does it fit into mycurrent content strategy? “. 10 Brands That Jumped on Instagram Video (And Rocked It) HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Where should SEO sit within a business?”. Jimmy McCann says, “Where should SEO sit within a company? Historically the answer to this would have been an extension to the digital marketing team, in some cases even in I.T, and always siphoned off as a separate marketing element. This approach, born of technological black-hat tendencies is, like so many in the industry, outdated”. Where should SEO sit within a business? ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Seven useful social media case studies from 2013”. David Moth says, “We get sent a huge number of social case studies at Econsultancy so I thought it would be useful to collate a list of some of the most interesting ones I’ve seen in the past few months. This is by no means a comprehensive list and not all of the brands have been kind enough to share the results just yet. However they are all noteworthy uses of social media to promote an ad campaign or product launch. Most of them are from the first half of 2013, though... [...]

The latest article on HubSpot blog is titled “How to Embed Instagram Photos and Videos, No Hacks Required [Quick Tip]”. Ginny Soskey says, “A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly”. How to Embed Instagram Photos and Videos, No Hacks Required [Quick Tip] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Google Now: it’s about the data not the service”. Duncan Shaw says, “There has been a lot of excitement about Google Nowbut the real story is about how it opens up a window on users’ whole lives.  If ‘data is the new oil’ then Google just found a much bigger oil field. I recently gave a talk at Marketing Week Live about what Big Data analytics was starting to do for marketers and how new data sources are massively expanding this”. Google Now: it’s about the data not the service ‘Econsultancy’... [...]