The latest article on HubSpot blog is titled “Which Format Is Right for Your Next Blog Post?”. Pamela Vaughan says, “Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarilyright for the topic you’re blogging about”. Which Format Is Right for Your Next Blog Post? HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Why can’t we insure our digital projects?”. Graham Oakes says, “Insurance premiums are a source of information: they tell us a lot about the real risk level attached to an activity. What’s the difference between a project and a bungee jump? They’re both a leap into the unknown. But at least you can get insurance for the bungee jump”. Why can’t we insure our digital projects? ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “A year on, how do the top 10 UK retailers use Pinterest?”. David Moth says, “Around this time last year I wrote a post looking at which of the top 10 UK retailers use Pinterest. Back then Pinterest was the new kid on the block with bags of potential for building brand identity and driving sales. To find out whether those brands have persisted with Pinterest or decided the grass is greener over on Google+, I’ve revisited the same retailers to see whether they still use the network and how their strategies have altered”. ... [...]

The latest article on HubSpot blog is titled “LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company”. Pamela Vaughan says, “Well, it looks like this morning’s LinkedIn quick tip wasn’t the only LinkedIn feature rollout to slip through our cracks in the past several months. To be fair though, I can’t really find an official announcement about this one from LinkedIn. In any event, it looks like LinkedIn is slowly rolling out the ability for Company Page admins”. LinkedIn Gradually Rolling Out Ability to Comment/Like Status... [...]

The latest ‘Econsultancy’ blog post is titled “Google enhanced campaigns: a migration checklist”. Matthew Whitehead says, “Google’s automatic migration to enhanced campaigns is swiftly approaching on July 22, 2013. Any existing PPC campaigns will be automatically moved over to the new format.  If you don’t implement a planned migration there’s a risk you could be wasting budget and not getting the most out of your search advertising. For those advertisers who remain unsure: the essence of enhanced campaigns is that instead of advertisers having to duplicate... [...]

The latest ‘Aweber’ blog post is titled “Timing Is Everything: When You Should Publish Your Content”. Nick Randazzo says, “Nick Randazzo is a research-savvy intern here at AWeber, and this is his first post on our (and your) blog. He dug up some interesting stats for us, and here they are! Whether or not you’ve considered when you should publish blog posts or post something on social media, time of day can really matter“. Timing Is Everything: When You Should Publish Your Content Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Three steps to building a customer-centric navigation structure”. Greg Randall says, “Building an ecommerce product database to satisfy your target consumer requires three disciplines in order to get it right: usability, the use of filters and naming convention.   In this context to ‘satisfy’ is to display navigation in an intuitive manner, to use navigation techniques to compliment the buying process, and to name category titles your consumers recognise and understand”. Three steps to building a... [...]

The latest ‘Econsultancy’ blog post is titled “Content marketing: welcome to the world of Fast-Moving Consumer Content (FMCC)”. Dale Lovell says, “As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an effective tool to engage and embrace with their customers, we are now living in a world of Fast Moving Consumer Content (FMCC). Those brands and businesses that understand, and adapt their marketing efforts to accommodate the continuing, insatiable consumer demand for content, the more... [...]

Silverpop has released a free ebook titled “Use Behavioral Marketing to Up the Ante in the Age of the Customer”. The Silverpop team says, “Today’s buyers control the buying process far more than today’s vendors, accessing the information they need across ever-increasing online and offline channels. Download this commissioned white paper by Forrester Consulting on behalf of Silverpop and learn how behavioral marketing practices can help you connect with these buyers and realize higher return on marketing investment. You’ll learn how to: Create a culture of customer obsession Establish... [...]

The latest article on HubSpot blog is titled “Your Traditional Marketing Tactics Don’t Work on Millennials: Here’s How to Adjust”. John Bonini says, “Let’s level. Are Millennials just tablet-toting whiners living in their parents’ basements? In short, no. Of course not. But we’re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What’s more interesting is the fact that, according to USA Today, Millennials represent”. Your Traditional Marketing Tactics Don’t Work on Millennials:... [...]