The latest ‘Econsultancy’ blog post is titled “Rich media mobile ads are four times as effective as banner ads: report”. David Moth says, “Rich media mobile ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a new report from Opera Mediaworks. The study also found that in-app mobile ads are an average of 1.7x more effective than ads on the mobile web. Rich media ads achieved a CTR of 1.53% when displayed in an app and 1.12% on the mobile web. In comparison, standard banner ads achieved CTRs of 0.39% and 0.32%... [...]

The latest ‘Econsultancy’ blog post is titled “Maximizing conversion with micro persuasion”. Arjan Haring says, ““It’s the little details that are vital. Little things make big things happen.” John Wooden I am a big fan of the micro-conversion vs. macro-conversion discussion (go team micro!). Coming from a behavioral science angle to take up conversion challenges I would like to start the micro persuasion vs. macro persuasion discussion as well. Marketers often have too ambitious persuasion goals to really be effective. Behavioral scientists are trained... [...]

The latest article on HubSpot blog is titled “A Beginner’s Guide to Inbound Lead Generation”. Anum Hussain says, “We’ve all been through it. The moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?” says the telemarketer on the other end. “This is an important message regarding your oven preferences.””. A Beginner’s... [...]

The latest ‘Econsultancy’ blog post is titled “US consumers more likely to moan about brands on Twitter: study”. David Moth says, “The US and UK are said to be two nations divided by a common language, and it seems they are also divided by a common social network. A new study by 360i has found that Twitter usage patterns vary greatly between the two nations, particularly when looking at what time of day people are active on the network and how they engage with brands. For example, Twitter users in the UK are more likely to be active in the late morning and early... [...]

The latest ‘Aweber’ blog post is titled “Advanced Email Marketing: Beyond The Basics”. Nick Randazzo says, “We know you’ve heard, but we’ll say it again – email marketing is the way to go when advertising your business. A basic email marketing campaign is a really beneficial, not to mention easy, marketing strategy that you can utilize to increase your sales. The hard part is trying not to rush around cheering when“. Advanced Email Marketing: Beyond The Basics Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Five tips for a successful rebrand”. Jens Lundgaard says, “A rebranding exercise is an exciting project for any company. But it will present challenges too, not least because the process, from concept to roll-out, can take months if not years to implement.  The value that your brand represents to your overall company value can be as much as 15%, and in the case of a business like Coca-Cola, that figure is 50%. Getting a rebrand implemented smoothly and accurately, therefore, can have a massive impact on your busines”. ... [...]

The latest ‘Econsultancy’ blog post is titled “10 bitchin’ tips for writing irresistible headlines”. David Moth says, “Can you see what I did there? A headline needs to grab the reader’s attention and make it impossible for them to resist finding out more. If this post had been titled ‘How to write a headline’ then it’s more likely you would have ignored it, but now here you are, reading my bitchin’ tips. Clearly not all of these tactics will work for all sites and its up to you to work out the kind of headlines that are most attractive to your specific... [...]

The latest article on HubSpot blog is titled “How to Be the Best Intern EVER”. Niti Shah says, “Congratulations! You’ve landed an internship — one of the six things you must do to get your first job after college, says Forbes Magazine. You’re extremely excited, and your new employer has even promised that your job description doesn’t involve delivering coffee or working in the copy room. Now you’re faced with the real challenge: How will you leave your mark?”. How to Be the Best Intern EVER HubSpot  [...]

The latest article on HubSpot blog is titled “How to Repair Your Ecommerce SEO Strategy in a Post-Panda World”. Liz Knight says, “Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. Unfortunately, search engines are far from stagnant, and algorithm updates like Panda“. How to Repair Your Ecommerce SEO Strategy in a Post-Panda World HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Where are your emails opened and why does it matter?”. Andrew King says, “With the explosion of mobile devices in recent years, your email campaign could be opened at any time and in a much wider variety of locations and situations than a few years ago, when practically all emails were checked on a desktop computer. So what are some of the most popular locations that your emails could be opened? And are your subscribers likely to convert from your email when they are in that location?”. Where are your emails opened... [...]