The latest ‘Econsultancy’ blog post is titled “Send more email, make more money?”. Tim Roe says, “I can understand why those more insulated from the coalface of email marketing may get confused with the seeming reluctance of some email marketers to increase their email frequency. Taking a detached view of the numbers, might lead some to suggest that purely increasing the amount of emails you send to your list could increase your revenue. This can sometimes work, and as long as you are closely monitoring open/click rates and engagement metrics like response recency,... [...]

The latest ‘Econsultancy’ blog post is titled “12 useful tips for web form optimisation”. Graham Charlton says, “Let’s face it, forms are a real pain to fill in, so it’s important to get them right, and minimise any friction when visitors are signing up for emails, or completing contact and checkout forms.  Designing forms with the user in mind, and testing to find our where the pain points are for users can make a massive difference to the user experience. Here are 12 quick tips on web form optimisation”. 12 useful tips for web form optimisation ... [...]

The latest ‘Econsultancy’ blog post is titled “Yahoo causes a storm in the inbox for consumers and marketers”. Philip Storey says, “New changes to email accounts at Yahoo have the potential to frustrate marketers and cause privacy concerns across the globe. Privacy has never been so important to all of us, and invasion of privacy has never been feared as it is today. Countless reports over the past few years around hacking and miss-use of data has reached the top of the news headlines, which makes Yahoo!’s recent move in releasing dormant email accounts, all... [...]

The latest article on HubSpot blog is titled “16 Examples of Totally Ridiculous 4th of July Stock Photography”. Pamela Vaughen says, “The 4th of the July. Independence Day. The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos. No? Well, there’s always room for a new tradition”. 16 Examples of Totally Ridiculous 4th of July Stock Photography HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “The Marketplace Fairness Act: What to expect from an internet sales tax”. Arie Shpanya says, “If you’re in the online retail business, you know. Or you should know. The Internet Sales Tax, more officially known as the Marketplace Fairness Act of 2013 (MFA 2013),  is well on its way to becoming codified and standardized: on May 6th of this year, the Senate passed the bill”. The Marketplace Fairness Act: What to expect from an internet sales tax ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “How to Transition From a Traditional Marketing Budget to an Inbound One”. Alan Vitberg says, “Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy drinks, because you’ve got two daunting tasks ahead. First, convincing the decision makers holding the keys to the company’s treasure chest that it’s time to redirect the marketing program”. How to Transition From a Traditional Marketing... [...]

The latest ‘Econsultancy’ blog post is titled “Announcing the Festival of Marketing”. Graham Charlton says, “Marketing is changing, and we’re celebrating that change with our week-long Festival of Marketing in October.  In five inter-connected events, we’ll be outlining our view of the state of marketing, and the challenges every marketer should focus on. And don’t worry, there’ll be comedy and music fringe events and parties as well. The Festival takes its inspiration from our Modern Marketing Manifesto”. Announcing the Festival... [...]

The latest ‘Econsultancy’ blog post is titled “20 automated emails your customers won’t delete”. Ben Davis says, “Ok, I can’t guarantee that all emails are opened, but triggered emails have been shown to dramatically increase open and click rate. The creative has to be tested, and each business will have its own unique customer sensibilities. However, this list, provided by Responsys at its Interact 2013, is a great starting point from which to think about your own automated programmes. I’ve added examples from around the Econsultancy blog”. 20... [...]

The latest ‘Econsultancy’ blog post is titled “Page load speed: 14 valuable tips for ecommerce managers”. James Gurd says, “It’s widely accepted that minimising page load speed is good practice for ecommerce, to ensure visitors get a fast service and search engines don’t mark the webpages down for usability. But what does this mean? What are the techniques you need to use to achieve this? And if you’re not technical, how can you make sense of the jargon to make sensible decisions? In this blog, I look at the most common causes of slow page loads speeds, which... [...]

The latest article on HubSpot blog is titled “How to Ease Your Sales Team Into Social Sales”. Jeff Hoffman says, “For over 20 years, I have spent most of my career largely in a world filled with sales and marketing professionals, and I am often baffled that one group will often embrace a new technique or method, while the other will completely ignore it. No place is this more apparent than in the world of social media. Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague”. ... [...]