The latest ‘Aweber’ blog post is titled “Facebook Hashtags: Are They Worth Your Time?”. Rebekah Henson says, “Facebook users added hashtags to their posts #ironically. That is, until two weeks ago, when Facebook officially added support for hashtags. Now hashtags on Facebook are clickable and organize conversations across the social network. But does it mean anything for your business now that hashtags on Facebook mean something? Or are they just more noise“. Facebook Hashtags: Are They Worth Your Time? Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Building your brand with content marketing”. Luke Gaydon says, “Today’s changing digital landscape is forcing organisations to re-evaluate their media strategy as the lines between paid, earned, and owned media become blurred. It’s crucial for marketers to find more cost-effective and coherent means of engaging with consumers, and that’s why content marketing has quickly become a key part of any organisation’s marketing mix, today used by nine out of ten marketers”. Building your brand with content marketing ... [...]

The latest ‘Econsultancy’ blog post is titled “152 killer keywords for email subject lines (and 137 crappy ones)”. Parry Malm says, “We had a hunch that word choice in email subject lines have a strong effect on response rates.  So, we tested 287 keywords across a sample of 2.2bn emails to see which work, and which don’t.  Why? Because President Obama has done more for email marketing than any world leader in the history of mankind. How? By focusing on subject line testing, his digital team optimised their donation campaigns to generate hundreds of millions of... [...]

The latest article on HubSpot blog is titled “How Cluttered Is the Advertising Landscape, Really? [Timeline]”. Shannon Johnson says, “Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. We know advertising is everywhere, and we know the media landscape is more cluttered than a house on an episode ofHoarders, but, like, just how bad is it?”. How Cluttered Is the Advertising Landscape, Really? [Timeline] HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Video SEO: optimising video for search is the trick most brands are missing”. Steffan Aquarone says, “Four simple steps could turn your video content into a powerful driver of organic search traffic, but video works differently to web pages in search engines and this technical detail is causing a lot of brands to miss out.   However, reaching page one of Google is substantially easier with video than a web page. These top tips will tell you exactly what you need to do to harness the power of video SEO”. Video... [...]

The latest ‘Econsultancy’ blog post is titled “Has online advertising made us apathetic to privacy?”. Phil Osgood says, “It’s a recent development, this rash of digital advancements resulting in America’s new high-tech society has really only boomed over the last twenty years.  Products that wowed developers in the 1980s now fit firmly into your front pocket. So what does a connected life cost these days? Your privacy, for starters”. Has online advertising made us apathetic to privacy? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Twitter Starts Highlighting Websites That Embed Tweets”. Corey Eridon says, “Twitter is a cool platform, but it’s got some problems. It’s just so cluttered, you know? There’s so much content, and it’s so text-based, it’s pretty hard to get people excited about scrolling through that hectic Twitter timeline. But Twitter gets it. And I think that’s why we’ve been seeing so much experimentation on their”. Twitter Starts Highlighting Websites That Embed Tweets HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Great expectations: is user experience your biggest responsibility?”. Ben Davis says, “Econsultancy’s updated User Experience Buyer’s Guidelists 23 suppliers of user experience services, and expounds the current trends in the market. And guess what? User experience is as topical as ever. Business transformation is increasingly design-led, delivering value to customers with great customer experiences, across multiple devices, with emerging technologies such as responsive design and HTML5″. Great expectations:... [...]

The latest article on HubSpot blog is titled “10 Quick Tips for Getting More Business Value Out of Twitter”. Rebecca Corliss says, “Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are happening; they’re just surrounded by irrelevant clutter”. 10 Quick Tips for Getting More Business Value Out of Twitter HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Brands face up to key mobile optimisation decisions”. Geoff Galat says, “Ahead of the Apple App Store’s fifth birthday next month, some brands are beginning to seriously weigh up the benefits of investing in a dedicated app versus optimising their existing sites for mobile. Choosing the most viable mobile strategy is now a major element in most businesses’ plans, and this is the key message emerging from the Mobile Experience Trends Briefing, which we recently launched with Econsultancy”. Brands face up to... [...]