The latest article on HubSpot blog is titled “4 Simple Newsjacking Formulas for Content Teams of Any Size”. Ginny Soskey says, “Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier? “.  [...]

The latest article on HubSpot blog is titled “Transitioning to Inbound: A Recipe for Long-Term Success”. Michael Lieberman says, “Change is hard. Most people will naturally resist it. But for organizations to keep pace in a rapidly changing business world, they need to embrace change — and leaders need to make it comfortable for employees to embrace it, too. Anyone who has ever adopted an inbound marketing program knows supporting this”.  [...]

The latest ‘Econsultancy’ blog post is titled “Five great social media campaigns and their metrics”. Ben Davis says, “For the last month we’ve been bringing you some exciting campaigns and creative, shortlisted for The Digitals 2013. Here are five more, from the social media category. I’ve included some of the hard results of the work, as so often our readers are interested in the numbers involved. Enjoy!”.  [...]

The latest ‘Aweber’ blog post is titled “How To Create Newsletters For Your Membership Site”. Rebekah Henson says, “So you’ve got a members-only part of your site that you set up through MemberMouse or Premise. And you want to send a robust email campaign to your members. Some membership platforms come with basic email options. But if you want more than that, keep reading. Here’s How To Tie An Email Campaign In With“.  [...]

The latest article on HubSpot blog is titled “OMG! Arianna Huffington Is Speaking at INBOUND”. Dan Lyons says, “Well, that title pretty much says it all. We’re thrilled to report that Arianna Huffington will be giving a keynote address at this year’sINBOUND conference in August. HubSpot had already announced a jaw-dropping lineup of speakers, including statistics wizard Nate Silver; marketing guru Seth Godin; Scott Harrison, the founder of charity: water; digital strategist Leslie”.  [...]

The latest ‘Econsultancy’ blog post is titled “Four great examples of brands using Instagram to break free of the browser”. Kasia Piekut says, “The expectations of brands on social media are getting higher. This is leading to businesses having to turn away from traditional approaches and create more engaging and interactive experiences, with crowd-sourcing of content becoming a favourite method. With 40% of people responding better to visual information than text alone, it is not a surprise to see brands diving in to experience the hype of the photo-sharing app, Instagram. And... [...]

The latest article on HubSpot blog is titled “The 7 Principles of Conversion-Centered Landing Page Design”. Oli Gardner says, “Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design? Conversion-centered design (CCD) is a discipline targeted specifically at designing”.  [...]

The latest ‘Econsultancy’ blog post is titled “Five outstanding media and entertainment campaigns to inspire your multichannel marketing”. Matt Owen says, “If all businesses are becoming publishers, then media companies should be ideally placed to lead the content marketing revolution, and judging by these Media and Entertainment entries from The Digitals, they aren’t going to disappoint.  Here’s five great examples from our shortlist to help fuel your multichannel imagination”. Five outstanding media and entertainment campaigns to inspire your... [...]

The latest ‘Econsultancy’ blog post is titled “Picture this: web design is no longer 95% typography”. Chris Lake says, “A decade and a half ago Jakob Nielsen announced to the world that people don’t actually read websites in a linear way. Instead, they prefer to skim read, scanning the page to find what they’re looking for.  As such, content creators were advised to format articles in a way that encourages readers to avoid reaching for the back button. This meant using bullet points, meaningful sub-headers, and highlighting key phrases / words in bold”. Picture... [...]

The latest article on HubSpot blog is titled “Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better”. Dan Lyons says, “Miniature video has been in the news a lot lately, thanks to Twitter’s Vine app where you make six-second movies, and Instagram’s new 15-second video feature. But over at YouTube, they’re finding shorter isn’t always better”. Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better  [...]