The latest ‘Econsultancy’ blog post is titled “Six powerful domain name brainstorming tools worth bookmarking”. Chris Lake says, “Have you tried to dream up a brand name recently? It’s harder than ever. Not only is there domain name availability to contend with, but you also need to bag the appropriate user profiles on the main social platforms. I have been trying for some considerable time to brainstorm a domain name for a new side project, and having identified one I’ve had second thoughts (it contains the word ‘freak’ in the title, which... [...]
Archive for the 'e-mail marketing' Category
The latest article on HubSpot blog is titled “8 of the Most Uplifting Commercials of All Time”. Corey Eridon says, “One of the greatest misconceptions aboutinbound marketers is that we hate advertisements. Quite the contrary. We hate bad advertisements (but who doesn’t?), and we dislike inefficient marketing & advertising budget expenditures. On the flip side of the same coin, we also love knowing where our money is being spent, and exactly how much ROI we’re going to get back from it”. [...]
The latest ‘Econsultancy’ blog post is titled “Six great examples of mobile marketing campaigns”. Graham Charlton says, “In advance of our The Digitals awards night on June 27th, I thought I’d present some examples of succesful mobile campaigns. These campaigns are all shortlisted in the mobile marketing category, and include brands like O2, IKEA and Halifax”. [...]
The latest article on HubSpot blog is titled “Billion-Dollar Babies: Are All These Little Companies Really Worth $1 Billion?”. Dan Lyons says, “There was a time, not so very long ago, when $1 billion was a lot of money. But apparently that is no longer the case in Silicon Valley, where these days not a week goes by without a rumor about yet another company raising money at or near a $1 billion valuation”. Billion-Dollar Babies: Are All These Little Companies Really Worth $1 Billion? HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Four ways to drive engagement with user-generated content”. Matthew Kates says, “User generated content (UGC) is not a new concept, but for digital marketers, UGC has never offered as many exciting possibilities for engaging with consumers and building brand loyalty. With the recent billion dollar acquisitions of content companies like Instagram and Tumblr, tech giants are further demonstrating the immense value of content today,and the opportunities are apparent for marketers. In a January 2013 Econsultancy/Adobe report on... [...]
The latest ‘Aweber’ blog post is titled “How This Online Business Manages Multiple Audiences Easily”. Crystal Gouldey says, “Beth Picard creates and helps others create web graphics. She offers various tutorials on how to create backgrounds, clip art and other images to use on the web. Every business needs graphics, so Beth needs to let everyone know who she is and why she’s a good solution for their business. Fortunately, she’s found a“. [...]
The latest ‘Econsultancy’ blog post is titled “Why you should show your product videos on Pinterest”. Melody King says, “Pinterest’s rapid growth means that many more influential consumers are using the pinboard site, and they’re looking for material to share. Videos are becoming a sharable item on Pinterest, and brands can be at the edge of this trend, so why not showcase your product videos to best effect on Pinterest to encourage sharing?”. [...]
The latest article on HubSpot blog is titled “25 Inspiring Quotes From Experts Shaping the Future of Marketing [SlideShare]”. Ginny Soskey says, “So it’s Monday. Hopefully, you’ve come back from a relaxing weekend feeling energetic for the new work week … but maybe not. Maybe you haven’t recovered just yet from last week’s workload of Facebook posts, automated workflows, emails, and blog posts. Maybe, just maybe, you need a little inspiration to start your week off right”. [...]
The latest ‘Econsultancy’ blog post is titled “Five ways to create marketing worth sharing”. Cielo Lutino says, “Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers. That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month. In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled. Today those touch points... [...]
The latest article on HubSpot blog is titled “The Simple Cure for Google Algorithm Update Anxiety”. Chad Pollitt says, “Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic”. [...]