Silverpop has released a free ebook titled “Vision, Skills, Data: Making the Most of Marketing Technology”. The Silverpop team says, “Buyers no longer need to talk to a sales rep or an expert at the retail store to get informed. Social and mobile have changed the way buyers communicate, learn and make purchase decisions. Download our white paper and discover how combining technology with the right vision, skills and data can produce the individualized experiences today’s buyers want. Topics include: Evaluating processes and getting executive buy-in Assembling the perfect marketing... [...]

The latest article on HubSpot blog is titled “One Entrepreneur Explains What It’s REALLY Like to Own a Small Business”. Corey Eridon says, “Small business ownership is no cakewalk. Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. And in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say”.  [...]

The latest article on HubSpot blog is titled “Facebook Rolls Out New and Improved Business Page Analytics”. Ginny Soskey says, “Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning’s roundup, Facebook announced a pretty sweet update to Page Insights yesterday. Although it’s only available to a small group of page admins at the time, all page owners are expected to automatically receive them by the end of the summer — so we wanted to make sure you, dear reader, knew exactly what is up”.  [...]

The latest ‘Econsultancy’ blog post is titled “Seven innovative new technologies set to revolutionise marketing”. Matt Owen says, ““There must be an easier way.” Lots of great ideas have been born from that simple phrase, and judging by the entries to The Digitals Innovative New Technology category, it’s not a trend that’s set to die down at any point soon. From collecting multiple device data to search optimization, getting all your marketing ducks in a row is hard work. Here are seven new technologies set to make your life a little easier in future”.  [...]

The latest article on HubSpot blog is titled “Why the Inverted Pyramid Doesn’t Work for Business Blogs”. Ginny Soskey says, “As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the top of my writing game, I read. A lot. Like, a lot a lot”.  [...]

The latest ‘Econsultancy’ blog post is titled “Seven inspiring examples of charity / non-profit marketing campaigns”. Graham Charlton says, “In advance of our The Digitals awards night on June 27th, I thought I’d present some of the shortlisted entries from the charity and non-profit category.  There’s a wide range of campaigns here, covering mobile, content marketing, video, email and social media. Here are seven of the best”.  [...]

The latest ‘Aweber’ blog post is titled “Happy Birthday ‘Merica – Email Template Giveaway”. Julie Jarrett says, “It’s National Small Business Week, and since we get to work with all of your small businesses every day, we’re celebrating! Our design team even put together a little gift for you… Let me start by introducing myself- My name is Julie and I am the newest addition to the design team at AWeber“.  [...]

The latest ‘Econsultancy’ blog post is titled “The ultimate guide to colors and formatting for better conversion”. Shane Jones says, “It’s a concept that has been instilled in us since the beginning of grade school: reading is a powerful tool for learning.   In the book Blink: The Power of Thinking without Thinking, Malcolm Gladwell imparts a series of case studies to explore the psychology of the human decision-making process, which is ever so applicable to the practice of engaging users on the web. My greatest takeaway: Human decision-making has little to do... [...]

The latest article on HubSpot blog is titled “5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows”. Corey Eridon says, “We’ve talked about the basics of marketing automation workflows quite a few times before. If you’re reading this post, you are probably already running a few workflows. So I’m not going to talk about how to get them started — though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about what to do after you’ve got a few workflows under your belt”. 5 Simple Ways... [...]

The latest ‘Econsultancy’ blog post is titled “Four keys to conversion optimization success”. Drew Burns says, “If you were to compare the most successful optimization programs side-by-side, odds are you’d notice a lot of similarities. In my job, I speak with a lot of companies about their testing and targeting efforts and have gathered an extensive amount of feedback on the common ingredients that make optimization programs a success. These companies succeed because they’ve established strong collaboration within the organization, have the right tools for the... [...]