The latest article on Business Insider is titled “Has Amazon Really Figured Out How To Screw Small Businesses Out Of Their Google Rankings?”. Jim Edwards says, “Amazon has found a way to lower the Google search rankings of small businesses who use its Pro Merchant program, according to The Daily Dot. The news site describes the process as “black hat” search engine optimization (SEO) that places Amazon search results above legitimate results for the actual businesses people are searching for. That’s a serious charge. But that’s not quite what is going... [...]

The latest article on HubSpot blog is titled “How to Handle a PR Nightmare: Break All Crisis PR Rules [Video]”. Dan Lyons says, “Want to see the best response ever to a crisis currently making news around the world? There’s a huge scandal going on in Australia over allegations that 17 members of the defense forces, including officers, were sharing explicit emails and photos that denigrate women. The kicker: this happened at a time when Australia has been actively encouraging women to join the Army”.  [...]

The latest ‘Econsultancy’ blog post is titled “20 noteworthy campaigns guaranteed to inspire your own digital marketing”. Ben Davis says, “Which campaigns have you seen recently that are defining the digital marketing landscape? Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA’s The Digitals Awards (we’ll be handing out the awards on June 27th at aswanky swank bash)”.  [...]

The latest article on Business Insider is titled “5 Social Media Contests That Ended Horribly Wrong”. Ishbel Lacleod says, “This week, EE faced a social media backlash after an error in competition guidelines meant that people received TicketMaster vouchers instead of weekend passed to Glastonbury. We take a look at some other social media competitions which didn’t go to plan”. 5 Social Media Contests That Ended Horribly Wrong Business Insider  [...]

The latest article on HubSpot blog is titled “How to Write a Fluff-Free Mission Statement”. Corey Eridon says, “Mission statements. They sound inherentlybusiness babbley, don’t they? But even if you think they’re a little … silly … they’re really important guideposts for making decisions, staying inspired, and setting a bigger picture that gives your day-to-day work purpose”.  [...]

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include personalisation, how rich people use social, mums on Facebook, online video ads, real-time bidding, and digital news publication. For more digital marketing stats, check out our Internet Statistics Compendium“. 10 interesting digital marketing stats we’ve seen this week ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Twitter Starts Rolling Out Tweet Performance Analytics to More Users”. Pamela Vaughan says, “Although there’s been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited … … Tweet Performance Analytics! Oh, you’d already read the title? Duh. In any event, I can already hear marketers everywhere rejoicing. Here are the deets about who has access, what you get, and why it’s useful to us marketing folk”. Twitter Starts Rolling Out... [...]

The latest ‘Econsultancy’ blog post is titled “12 essential PPC landing page success factors”. David Moth says, “Landing pages are an integral part of paid search. Effective pages mean you convert more visitors to the outcomes you need and in quality-score based search engines they make your ad more competitive. Securing the click is only the start of the conversion journey. The quality of the user journey after the click will determine your ability to convert paid search traffic into desired outcomes. A common mistake in paid search programmes is for the focus to... [...]

The latest ‘Aweber’ blog post is titled “How To Build An E-course With Autoresponders”. Rebekah Henson says, “If you’re thinking of selling an e-course, we’ve made it super simple for you to get it all set up. The best part? You can charge for your e-course with our PayPal app – and you don’t need any special tech knowledge to do it. Just focus on writing your email series, and let AWeber“. How To Build An E-course With Autoresponders  [...]

The latest ‘Econsultancy’ blog post is titled “Three steps to developing inbound marketing personas”. Sam Davies says, “Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you have a specific audience in mind and can show how you can resolve their business frustrations. Making sure your content resonates with the people you want it to is the way to reach ‘social buyers’. These are people who use online communities to make purchase... [...]