The latest article on HubSpot blog is titled “How to Make Sure Your Designers Stay Ahead of the Curve”. Keith Frankel says, “Great designers don’t get that way by accident. It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill. Due to the lengthy nature of the endeavor, it can be difficult — especially when working in a relatively monotonous corporate environment”.  [...]

The latest ‘Econsultancy’ blog post is titled “Penguin 2.0: who were the winners and losers?”. Jonny Artis says, “A few weeks have passed since Google’s long awaited and much speculated Penguin 2.0 update, and with the dust beginning to settle, we took a look at its impact in the UK. There’s been no shortage of hype in the run-up to Penguin 2.0, with everybody’s favourite Google spokesperson and distinguished engineer Matt Cutts describing the forthcoming update as ‘a big one’ back in March. But, so far at least, has it lived up to its billing as Google’s... [...]

The latest ‘Aweber’ blog post is titled “How To Make Money With An E-course”. Rebeka Henson says, “E-courses are great for you and the people who want to learn from you. Have a blog but no product to sell? Sell an e-course that teaches people something related to your niche. The best part is, you can earn a passive income for a long time after setting up your e-course just once“.  [...]

The latest ‘Econsultancy’ blog post is titled “The slow death of the homepage”. Philip Klien says, “The slow death of the homepage is underway, in the sense that there no longer is a “home” page i.e. a page that acts as the only entranceway for visitors to access a website and its vast content. The emergence of side doors generated through search engines, social media, mobile devices and more has morphed the homepage into a way for companies to brand themselves online rather than act solely as an access point”.  [...]

The latest ‘Econsultancy’ blog post is titled “Encouraging content collaboration through user stories”. Paul Boag says, “Many web projects begin with a long list of requirements submitted by various stakeholders across the organisation. However, these ‘wishlists’ are often divorced from the needs of the user. I spend most of my time working with clients on their digital strategy. These are large organisations, containing many stakeholders, spread over many different divisions and departments”.  [...]

The latest article on Business Insider is titled “Adweek Claims These 6 Companies Are The Biggest Suppliers Of Fake Web Traffic”. Jim Edwards says, “Adweek’s Mike Shields  keeps hitting the home runs when it comes to outing fake web traffic suppliers. He just named six companies that he alleges are the biggest suppliers of fake clicks on the web. Fake traffic comes from various forms of online trickery, in which legitimate users accidentally or unwittingly click on links that generate ads. Some of it is sent by bots or botnets. Advertisers end up paying for that fake... [...]

The latest article on HubSpot blog is titled “How to Transform Your Social Media Connections Into Real-Life Relationships”. Rachel Sprung says, “Building relationships in social media isn’t easy. It isn’t second nature, and it takes a ton of time. But if done right, solid social media relationships can be very helpful in developing and maintaining strong “real-life” relationships. There’s even data to prove it”.  [...]

The latest ‘Econsultancy’ blog post is titled “The 10 essentials of social personalisation”. Jonathan Lakin says, “Personalisation is the hot topic at the moment. Customers want it, and online businesses want to give it to them. But what businesses need is the most timely, accurate and, unsurprisingly, “personal” data upon which to base thispersonalisation. Here are the 10 most important factors to take into account when looking to offer the ultimate in social-powered personalised experiences”.  [...]

The latest article on Business Insider is titled “CHART: Here Are The Most Effective Local-Mobile Targeting Strategies”. Josh Luger says, “Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013. In... [...]

The latest article on HubSpot blog is titled “Copyright Law on the Internet Is a Total Train Wreck Right Now”. Pamela Vaughan says, “I’m going to tell you a little story, but before I do, a warning: It ain’t pretty. It’s a perfectly fine Thursday afternoon. I’m going about my business, happily editing a blog post, when I get an email from the head of HubSpot’s legal department. Oh boy“.  [...]