The latest article on HubSpot blog is titled “15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]”. Ginny Soskey says, “Let’s face it — it’s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we’re always trying to stay up on the latest and greatest. “New tools! New social networks! New audiences! Gotta try them all!”“. 15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]  [...]

The latest ‘Econsultancy’ blog post is titled “20 noteworthy campaigns guaranteed to inspire your own digital marketing”. Ben Davis says, “Which campaigns have you seen recently that are defining the digital marketing landscape? Genius can recognise genius, right? So, we asked this question of some ingenious folk shortlisted for Econsultancy and NMA’s The Digitals Awards (we’ll be handing out the awards on June 27th at aswanky swank bash)”. 20 noteworthy campaigns guaranteed to inspire your own digital marketing  [...]

The latest article on Business Insider is titled “Desktop Ads Are About To Enter A Long, Slow Decline [THE BRIEF]”. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: eMarketer predicts that desktop-based ad spending will peak in 2014. Soon it’s going to be all about mobile. Fallon lost the Cadillac creative account to a team of IPG agencies called “Rogue,” including Hill Holliday, Campbell Ewald, and Lowe. Harrods made a mobile scavenger hunt to up its social game“. Desktop Ads Are About To Enter A Long, Slow... [...]

The latest article on HubSpot blog is titled “How 7 Experts Solve Their Most Painful Email Marketing Problems”. Anum Hussain says, “Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage?”. How 7 Experts Solve Their Most Painful Email Marketing Problems  [...]

The latest article on Business Insider is titled “The Facebook Advertising Ecosystem Explained”. Josh Luger says, “Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has rolled out a spate of new ad formats in the past year and now offers at least seven major ways to advertise”. The Facebook Advertising Ecosystem Explained  [...]

The latest ‘Econsultancy’ blog post is titled “Twitter’s five tips for agile marketing in the moment”. David Moth says, “The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty. However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail. In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves... [...]

The latest article on Business Insider is titled “Facebook Used To Tell Marketers It Would Never Let Advertisers Target Users’ Emails”. Laura Stsmpler says, “During the opening keynote at customer relationship marketing (CRM) agency Merkle’s customer summit yesterday, CEO David Williams recalled a time when Facebook execs told him that not only would the social network never match users’ email addresses to login data, but it was too preposterous to even allow testing to take place Oh how the times have changed. The world in which marketers had no targeting... [...]

The latest ‘Econsultancy’ blog post is titled “Google: avoid ‘download app’ pop-ups or lose mobile search rankings”. Graham Charlton says, “Google’s Webmaster Central blog today announced changes in the way it ranks smartphone search results, with a focus on eliminating flaws which affect the user experience.  One of the usability issues highlghted is those pesky interstitials which prompt visitors to download mobile apps, while other issues include faulty redirects and unplayable videos. This seems to be a positive move”. Google: avoid... [...]

The latest article on HubSpot blog is titled “It’s All in Your Head: 9 Reasons You Can’t Resist a List”. Dan Lyons says, “I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But she’s so good at lists that her editor keeps her doing those instead. I’ve told my friend that she has been blessed with a gift, that... [...]

The latest ‘Econsultancy’ blog post is titled “Social media engagement is a tactic, not a strategy”. Luke Brynley-Jones says, “While most brands are focused on increasing social media engagement, the smart ones are looking beyond Likes, towards building genuine, long-term relationships with their customers. I was joined in a webinar last week by Eugenie Gijsberts from Dutch bank, ABN AMRO. it’s one of Holland’s largest financial institutions and Eugenie, sounding remarkably genial for someone”.  [...]