The latest ‘Econsultancy’ blog post is titled “AdWords Image Extensions: what’s the big deal?”. Tom Dibble says, “Google acknowledged today that its new ad format,AdWords Image Extensions, is now available in a wider beta. There’s not been that many pick-ups on this new ad format just yet but am sure with the wider beta adoption more will come. Now, what’s the big deal you may ask? Using imagery to support the sales and marketing process is as old as time itself. Ground-breaking? No. But it has potential to improve qualitative”. [...]
Archive for the 'e-mail marketing' Category
The latest ‘Econsultancy’ blog post is titled “Influencer marketing is the new Eldorado: joining the gold rush”. Nicolas Chabot says, “In part one of this two part post, I explained how the tides are shifting in digital marketing tools spend and the brave brands are focusing their attention away from general social media efforts towards social influencers who have the power to make a much larger impact. In this part, I’ll talk about the four toughest challenges marketers face in the Gold Rush to influencer marketing and how to overcome them to win”. [...]
The latest article on HubSpot blog is titled “How to Get New Content Hires Up to Speed”. Helen Nesterenko says, “It’s a fabulous time to be a content creator! As companies worldwide increasingly turn to creating content to generate leads and revenue, creating enough content has become a priority for most brands. Great news for content creators, right?”. [...]
The latest article on Business Insider is titled “The End Of YouTube’s Deal With Apple Created A Staggeringly Big Mobile Ad Business For Google”. Stuart Dredge says, “YouTube has tripled its mobile advertising revenues in the last six months, and the key factor may have been the removal of the YouTube app from Apple’s iOS software. The growth stat comes from a Bloomberg interview with YouTube’s vice president of sales Lucas Watson. “The commercial business has exploded,” he says. “It’s a huge part of our business, and we know that’s... [...]
The latest ‘Econsultancy’ blog post is titled “Are you equipped for the relationship marketing age?”. Linus Gregoriadis says, “Effective cross-channel marketing is a key requirement for companies wishing to build deeper and more conversational relationships with customers. Our recent trends briefing on this topic explored some of the key issues facing marketers aiming to adopt a more integrated approach to marketing communications. Also in partnership with Responsys, we have now launched our second annual survey on cross-channel marketing to understand whether... [...]
The latest article on Business Insider is titled “Why Local-Mobile Marketing Is Exploding”. Josh Luger says, “Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles. But does it deliver? According to many accounts, it does. Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting... [...]
The latest article on HubSpot blog is titled “Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile”. Larry Kim says, “This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?”. Enhanced Campaigns: How to Optimize AdWords Campaigns for Desktop AND Mobile HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “Penguin 2.0: How to become an online authority”. Dale Lovell says, “The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012. The release took place on 22 May, 2013 with additional changes and tweaks likely to take place over the summer months. You can watch the video for yourself below, but, as well as investing in quality content, one of the key phrases that was of considerable interest was this from Matt Cutts: We are trying... [...]
The latest ‘Aweber’ blog post is titled “Get A Look At The New AWeber Accounts”. Crystal Gouldey says, “Based on your feedback (which we always appreciate), the AWeber control panel went under the knife for a facelift. The goal? Easier. Faster. Better. When you log in, you’ll find a softer color scheme and a new layout designed to make your account easier than ever to navigate. (It also exposes some features you may“. Get A Look At The New AWeber Accounts Aweber Blog [...]
The latest article on Business Insider is titled ” Google’s Ad Chief Referred Questions To Facebook At His Own Ad Event”. Jim Edwards says, “Google unveiled a bunch of new upgrades to its DoubleClick Digital Marketing suite yesterday but a lot of people ended up talking about what isn’t in there: The ability to buy ads on Facebook. Neal Mohan, Google’s VP-display advertising, admitted that even with Wildfire (Google’s social media marketing management acquisition) now tied in to DoubleClick, Google remains locked out of Facebook ads“. Google’s... [...]