The latest ‘Econsultancy’ blog post is titled “How should you respond to awkward customers on social media?”. Chris Lake says, “Our social media manager Matt Owen pointed me in the direction of a reasonably heated Twitter spat between Cineworld, the cinema chain, and a movie fan who felt that its prices were too high. The exchange, which runs and runs, is fascinating. It’s one of the first times I have really seen a brand repeatedly back itself up on Twitter in the face of escalating criticism, albeit from one person”. How should you respond to awkward customers... [...]

The latest ‘Aweber’ blog post is titled “Case Study: 3 Easy Ways To Grow Your Audience And Get More Responses”. Crystal Gouldey says, “Corey Koehler didn’t plan on making music his career. He was the guy that picked up the guitar by the campfire for fun, but his friends saw talent and encouraged him to record. He now has a full schedule of shows and music sales on his website. Smart email marketing helped get him where he is today. Why Email Marketing? “Somewhere along the line, I heard the phrase ‘the money is in the list.’ Once I had a deeper understanding of what it meant... [...]

The latest ‘Econsultancy’ blog post is titled “47% of businesses cite technology issues as the main barrier to website personalisation”. David Moth says, “Though more than nine out of ten marketers agree that personalisation is critical to their success, almost half of companies lack the necessary technology to properly implement website personalisation. The findings come from the new Econsultancy/MonetateRealities of Personalisation Report, which found that 47% of companies cite IT roadblocks as a major barrier to adopting or improving website personalisation. A... [...]

The latest article on HubSpot blog is titled “The Marketer’s Guide to Search Engine Optimizing Non-Written Content”. Lindsey Kirchoff says, “We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers tocreate visual content to react to this trend. With all these content types, aren’t we forgetting something?”. The Marketer’s Guide to Search Engine Optimizing Non-Written Content HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How Kellogg’s uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “For the latest instalment in our series of posts looking at how brands use the four main social networks I have decided to turn the spotlight on Kellogg’s. The breakfast brand has a massive range of products that appear to be well suited to social marketing, so one would probably assume that they have established a strong presence across Facebook, Twitter, Pinterest and Google+. As you’ll see though, that assumption is almost entirely... [...]

The latest article on Business Insider is titled “This Ad Guy Audited His Facebook Account To Prove That It’s Not Filling Up With Ads”. Jim Edwards says, “You’ve probably complained — and heard other people complain — that Facebook just seems to be filled with ads these days. By contrast, the current received wisdom among advertisers is that Facebook restricts their content too much, only allowing about 15% of their posts to be seen in any individual’s news feed (via an algorithm some have called Edgerank). So Rob Leathern, CEO of Optimal — a Facebook... [...]

The latest article on HubSpot blog is titled “Selling to Cyborgs: Marketing in the Age of Google Glass”. Dan Lyons says, “A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind of cyborg. Adams posited that the smartphone represents an “exobrain” that augments the power of your feeble biological brain”. Selling to Cyborgs: Marketing in the Age of Google Glass HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Are you getting personal with your customers?”. Robert Durkin says, “Content is king. This phrase might have been around a long time, but it’s still applicable to marketing. Of course, nowadays it’s only truly valid if the content is personalised. Otherwise, the message just won’t get through to your audience. As technology progresses and new digital channels are adopted, targeting becomes more sophisticated, which makes personalisation even more critical”. Are you getting personal with your customers? ... [...]

The latest article on Business Insider is titled “CHART: If A Video Doesn’t Go Viral Within 3 Days On The Web, It’s Toast”. Dominic Green says, “Video technology company Unruly Media has published new insights into the life cycle of branded viral videos. According to Unruly’s research, the most critical days in a video’s lifetime are those immediately following its launch Unruly’s Social Diffusion Curve measures a video’s virality by graphing its average daily number of shares. The chart shows a strong positive correlation between number... [...]

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]