The latest ‘Econsultancy’ blog post is titled “Content marketing: It’s not all about the campaign”. Matt Owen says, “While it’s only one facet of our social output, Twitter often offers us a good overview of general trends in site traffic and response for Econsultancy, making it a good benchmark for content marketing performance. A while ago I wrote about identifying and addressing the churn from your Twitter account, and it feels to me as though this churn highlights a more widespread problem with content marketing: The need for consistency”. Content... [...]

The latest article on HubSpot blog is titled “10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW REPORT]”. Mike Volpe says, “At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. Every year since 2008, we’ve asked organizations small and large — and from around the world — to provide insight into what inbound marketing means to them and their companies”. 10 Inbound Discoveries That Will Disrupt Marketing Forever [NEW... [...]

The latest ‘Econsultancy’ blog post is titled “Twitter’s good intentions: generating ROI from social media”. Justin Rees says, “While there are already many companies doing great things with social media around customer service and analytics, the elephant in the room is still whether social can generate material ROI in the form of leads and sales. As the recent Econsultancy Modern Marketing Manifesto makes clear, ‘social’ is not a choice, it’s a fundamental part of doing business in the 21st century”. Twitter’s good intentions: generating ROI from... [...]

The latest ‘Econsultancy’ blog post is titled “Eight ways Google Universal Analytics will change the way businesses use data”. Damion Brown says, “Universal Analytics is the next iteration of Google Analytics, and last month it launched into public beta. Universal Analytics is a completely new version of the Analytics tracking code, and it’s also a completely new way of looking at how we track and analyse our users. In short, it’s going to change everything”. Eight ways Google Universal Analytics will change the way businesses use data ‘Econsultancy’... [...]

The latest article on Business Insider is titled “How Microsoft Won A 76% Market Share In Adtech”. Jim Edwards says, “In a delightfully counter-intuitive op-ed for AdExchanger,  Chris O’Hara, chief revenue officer at NextMark, claims Microsoft has a 76% market share in media planning adtech. The stat will come as a surprise to those of you who thought Google, Rubicon Project, PubMatic, Adobe or AppNexus dominated the space”. How Microsoft Won A 76% Market Share In Adtech Business Insider  [...]

The latest article on HubSpot blog is titled “Facebook Launches New Mobile Design for Business Pages”. Pamela Vaughan says, “If you’re the proud owner of a Facebook business page, your page’s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact thathalf of Facebook Page visitors access those pages from their mobile devices“. Facebook Launches New Mobile Design for Business Pages HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Why the Bible is the only content marketing guide you’ll ever need”. Dare Lovell says, “There are 773,692 words in the Bible. It is one of the most read books of all time. The content message in the Bible is everywhere. We all know it, even if we think we don’t.  As content marketing strategies go there is a lot to admire. Dale Lovell illustrates just how much content marketers can learn from the Bible. In this post I want to illustrate just how much content marketers can learn from the Bible. Don’t believe me?... [...]

The latest article on HubSpot blog is titled “What Does a Content Career in Marketing Look Like?”. Corey Eridon says, “I graduated from college with a degree in Renaissance literature and European history. Needless to say, I was qualified for nothing. But I thought maybe a career in academic publishing made sense, and wouldn’t be thathard to come by”.  [...]

The latest ‘Econsultancy’ blog post is titled “Introducing the Modern Marketing Manifesto”. Ashley Friedlein says, “There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally remained the same? As you might expect we at Centaur, under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally. We believe the value of marketing is, rightly, in the ascendancy”.  [...]

The latest ‘Econsultancy’ blog post is titled “The wider impact of Facebook Home”. Rob Borley says, “Facebook’s announcement  of ‘Facebook Home‘ has the potential to change the smartphone landscape. It has produced a Facebook Phone without the added complication of designing and building hardware. Its potential reach has implications for us all. This is a clever move. In a time where hardware companies are trying to build software (Apple) and software companies are trying to build hardware (Microsoft, Google) we have a company who is aware of who... [...]