The latest article on HubSpot blog is titled “Demystifying How Facebook’s EdgeRank Algorithm Works [INFOGRAPHIC]”. Pamela Vaughan says, “Aaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood. But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages“. [...]
Archive for the 'e-mail marketing' Category
The latest article on Business Insider is titled “Digital Marketers All Got This Thing Wrong About ROI”. Simply Zesty says, “If you work in digital, you’re probably getting a bit tired of the ROI question by now. We are all tasked with justifying our pitches and projects with proving where the ROI lies directly. We need to show that whatever ad, video or app we run, directly leads to X number of sales online, or X number of conversions. However, we’ve all been making a huge mistake. We (marketers, brands, agencies) have assumed that because you ‘can’ buy online, whatever... [...]
The latest article on HubSpot blog is titled “20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]”. Hannah Fleishman says, “Life is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends — not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don’t want it to be)”. [...]
Loyd McLeod just released Business Conspiracy breaker. His goal is to show you how you can build a list of clients that earns you $1 per person each month. This is a series of 8 videos, intended for beginners to online marketing, explaining the basics of list building and email marketing. It’s not for experienced marketers since these are just the basics, explained for someone who knows nothing about the business of online marketing. Topics include:: • Putting your list building in focus; why it is critical • Creating a giveaway item people will want (and be willing to exchange... [...]
The latest ‘Econsultancy’ blog post is titled “Six ways to make abandoned baskets work for you”. Malcolm Duckett says, “While some abandonments are never a good thing, abandoned baskets in the online channel can be a rich source of revenue. This post tries to explain why, and how to make the most of this opportunity”. [...]
The latest ‘Aweber’ blog post is titled “The Free Images You’ve Been Searching For”. Crystal Gouldey says, “If you don’t have a designer, it might be hard to get that sweet look you want for your emails, blog and website. We’re going to make it easier for you today, with some links to free images you can use in your design. Smashing Magazine is a site for professional web designers and developers. Here’s what they say about the free images they offer: “We love to release freebies. Every release helps to make the Web a nicer place, which is why we support designers and challenge... [...]
The latest ‘Econsultancy’ blog post is titled “94% of businesses say personalisation is critical to their success”. David Moth says, “The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation ‘is critical to current and future success.’ Furthermore, the research found that for two-thirds (66%) of client-side respondents, both improved business performance and customer experience are the main drivers for personalising the website experience”. [...]
The latest article on Business Insider is titled “Full Cost of Online Ad Fraud May Be $400 Million A Year”. Jim Edwards says, “Adweek’s Mike Shield’s has dropped another of his must-read stories on fraud in the online ad business. Today he alleges that there are up to 500 big “ghost sites” that offer ad inventory to real-time bidding ad exchanges. The ad impressions only exist because botnets are creating fake clicks within them, Adweek says”. [...]
The latest article on HubSpot blog is titled “7 B2B Companies to Admire for Exceptional Visual Content”. Ginny Soskey says, “Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. It feels like they have it so easy, particularly when it comes to visual content. For them, creating visual content can sometimes be as simple and effective as snapping a photo of their product and adding an Instagram filter”. [...]
The latest ‘Econsultancy’ blog post is titled “With PC sales declining 14% in Q1 of 2013, digital marketers should move half their budget to mobile now”. Heather Taylor says, “With the PC officially in decline, mobile is clearly now the platform of choice for most digital services, including commerce, music, entertainment, banking, and communication. But advertisers and marketers have failed to keep up with consumers and continue to spend heavily in traditional media such as television and PC web media such as search or display. Gregory Kennedy, Vice President of... [...]