The latest article on HubSpot blog is titled “6 Expert-Endorsed Ways to Improve Your Marketing TODAY”. Katie Burke says, “In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? What can we do in a day’s work that will generate real impact on our business?”. 6 Expert-Endorsed Ways to Improve Your Marketing TODAY HubSpot  [...]

The latest article on Business Insider is titled “YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers”. Dominic Green says, “The minimum bid for a YouTube advertising package dropped from more than $10 million to just $1 million in an attempt to ad steal dollars from television budgets, AdAge reports. Ads on YouTube, those sponsored clips that play before you get to watch most videos, have typically posed huge up-front costs to advertisers vying for the space”. YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers ... [...]

The latest article on HubSpot blog is titled “How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]”. Lindsey Kirchoff says, “There are a ton of ideas out there on how tocome up with content inspiration when you’re stuck. But my favorite content trick comes from customer Marcus Sheridan — and it’s so good, even the New York Times approves”. How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip] HubSpot  [...]

The latest article on Business Insider is titled “Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen”. Jim Edwards says, “Google has finally fixed one of advertising’s worst-kept secrets: That advertisers frequently pay for web ads that have never been seen by consumers. Up to 10% of all ads appear in positions that make it unlikely they were seen by human eyes, Google noted in a blog post on Friday. Those ads are often referred to as being “below the fold,” meaning they appear so far down a web page that a user would have to scroll down... [...]

The latest article on Business Insider is titled “Amazon’s New Ad Business Taught It That Selling Physical ‘Stuff’ Is A Thing Of The Past”. Jim Edwards says, “Amazon appears to be learning a big lesson from its nascent, $500 million advertising business: It’s a lot easier to make money if you’re not selling physical stuff. Reuters examined Amazon’s profitability outlook and found that the company’s real growth is not going to come from selling books and toys. Rather, it’s coming from: advertising; third-party merchandising... [...]

The latest ‘Econsultancy’ blog post is titled “70+ epic social media case studies, stats, blog posts and more”. Andrew Warren-Payne says, “At Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other. To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best... [...]

The latest ‘Econsultancy’ blog post is titled “Is it time to review the small print in your affiliate network relationships?”. Sean Sewell says, “Successful ecommerce thrives on working with the the best business partners that ensure you stay one step ahead of your competitors, but over the last decade things have become pretty stagnant in the affiliate channel when it comes to service provider choice. Large brands tend to review their affiliate network provider every two to three years and differentiation between service providers has become harder to see”. ... [...]

The latest ‘Econsultancy’ blog post is titled “Abandoned basket emails: creative vs. best practice?”. Rhian Simms says, “When it comes to abandoned baskets, all digital marketers worth their salt should be thinking about how to get their hands on every penny that is not being converted on their websites. Of course we know that through price, stock or postage checking, all abandonments aren’t truly lost customers, but that doesn’t excuse the whopping 73% of purchases that are left idle”. Abandoned basket emails: creative vs. best practice?  [...]

Perhaps you have heard of Bertus Engelbrecht, a young but successful 6-figure marketer. For some time, now, he has taught other marketers the skills of the trade. Now Engelbrecht has just announced public availability of his private coaching program, called Elite Email Marketing Academy (or “EEMA”). In this program, he is revealing his step-by-step list building formula and his proven email marketing plan. Some of his students are using it to build a 10,000+ list in a couple of months, starting from scratch. In this all-in-one, action orientated coaching course, Bertus will give you... [...]

The latest article on HubSpot blog is titled “LinkedIn Launches New Contacts Tool to Make Relationship Management Easier”. Pamela Vaughan says, “If you’re anything like me, you love LinkedIn not just for all its awesome marketing tools, but also for its fantastic personal networking features. So when I saw a new feature announcement from everyone’s favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy”. LinkedIn Launches New Contacts Tool to Make Relationship Management Easier  [...]