In email marketing, it all begins with the email open rates and than the process is lead by the responses and actions from the subscribers. HubSpot columnist Meg Prater has shared details of ten email subject line tester tools to help marketers boost their email open rates. Prater says, “Do you struggle to get prospects to open your emails? Is writing witty subject lines a little outside your comfort zone? Wish you had a magic tool to help you write better, more eye-catching subject lines, faster? Well, the good news is that such a tool exists. The better news is there are about 10 of them,... [...]

In email marketing both design and the content play a pivotal role in making your campaigns successful. To help marketers make their email marketing more rewarding, HubSpot has shared a useful relationship-building email template. Danny Rubin says, “Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Messages like these can be a distraction and burden That’s why when I network and send outreach emails, I am careful to always ask for advice and not a favor or handout. In fact, as I wrote my new book, Wait, How Do I Write This... [...]

Email marketing is a sensitive thing. You need to be careful with the kind of language you are using to persuade your subscribers to take an action. HubSpot columnist Jeff Hoffman has shared a list of nine things that you should never say to your prospects. Hoffman says, “Email is great for administrative details. Use it to coordinate meetings, set up calls, and confirm next steps — but don’t use it to advance an opportunity. Below are seven conversations you should never have over email. If your prospect approaches any of these topics via email, drop what you’re doing and pick... [...]

Email is the backbone of any brand and marketer. In the world of communication it is considered to be an authentic medium that helps marketers stay in touch with their customers. Email plays a pivotal role in helping marketers raise their sales. HubSpot has shared seven effective sales email templates that can add value to your email marketing. Leslie Ye says, “We know prospecting can seem daunting, and a string of unreturned calls and unanswered emails is discouraging, to say the least. So, we’ve got your back. The 3 Key Elements of Good Sales Prospecting Emails Any good sales email... [...]

In email marketing, delivery is the utmost important thing. To make subscribers read you emails, you need to make them get it first. Entrepreneur contributor Colin Daretta has shared a useful article sharing tactics to improve your email deliverability. Daretta  says, “Think of your email list as a garden that requires constant nurturing. While many delicious fruits and vegetables may grow therein, weeds will also spring up from time to time. Left untended, the weeds will overrun your garden and ravage your otherwise healthy plants. But, if you actively prune those weeds so your vegetables... [...]

Email is the backbone of anyone’s marketing efforts. It has been the most successful tool that has been there. With rising competition it is important for us to try different tactics that can make subscribers open and read the emails. Entrepreneur contributor Chirag Kulkarni has shared four useful tips to improve email open rates. Kulkarni says, “The key to a well-received email is to stand out — not just in the message, but in the entire marketing strategy that revolves around it. These four tips can help you make that happen: 1. Email people, not groups. Everyone prefers being... [...]

Whether to use HTML or not – is a big question for most email marketers. A well-designed HTML email gets subscribers’ attention and gives better results. Marketing Land columnist Len Shneyder has shared some useful insights on using HTML in email campaigns. Shneyder has also shared some best practices for B2B email marketing. Shneyder says, “This faulty habit of eschewing HTML due to unwarranted concerns around deliverability and B2B audience expectations plagues many marketers. Here’s the case for why employing HTML in B2B emails is unequivocally the right choice, along... [...]

A Marketing Land article citing an Lifecycle Marketing report has stated that in 2017 mobile email conversion rates caught up with that of desktop. Bot the mobile and desktop emails averaged 3.3% in the year. More than 30 billion emails were sent last year. In Q4 2017, 9 billion emails were sent. According to the report, the email volume was up 18% year over year in 2017. Amy Gesenhues says, “Lifecycle Marketing’s data revealed mobile email conversion rates have caught up to desktop conversions, with both at an average of 3.3 percent for the year. It also claims email adoption on... [...]

Email marketing is a process that requires to be communicative and cautious in the use of your language in the copy you write. A welcome email is an opportunity that gives you the scope to establish an ever lasting relation with your subscriber. AWeber columnist Jill Fanslau has shared three tips that can help you to write a perfect welcome email. Fanslau says, “Your welcome email is the very first message you send to your subscribers — so it’s important to make a fantastic first impression. The reason: If you dazzle your readers with your welcome email, they’ll be more likely to open... [...]

Email marketing works at its best for last so many years. It has proven its worth as one of the most useful ways to market online. In email marketing, personalization is the key that can help you achieve your marketing goals. Entrepreneur contributor Jonathan Herrick has shared some useful tips to help marketers improve their email marketing with personalization. Herrick says, “The following steps will help you design and implement an automated, personalized email strategy that resonates with prospects and whisks them through your sales funnel. 1. Segment your data like a pro. Your message... [...]