Email marketing is a form used by most marketers with higher or lower success ratio. Most brands too have their email promotion arrangements. HubSpot columnist Ellie Burke has shared nine tips to help marketers improve their email marketing. Burke says, “In this post, we’ll explore a number of commonly overlooked email habits you should start breaking and experimenting with to find the best strategy for your company. 1. You Always Use the Same Sender Name How to Break It: Get Friendly With Your “From” Name While it’s helpful to set certain expectations with your email recipients,... [...]

To make your email campaigns successful you need to convey your message in an effective manner so that it is perceived rightly by the receivers. It is your copywriting skill that matters when it comes to influencing the prospects and customers. Econsultancy columnist Nikki Gillialnd has shared eight tips to help marketers write a great email copy. Gilliland says, “From send times to split testing, there are many factors that can impact the success of email marketing campaigns.  Copywriting remains one of the biggest, often being the difference between a mediocre email (sent straight to the... [...]

Email marketing has been the backbone of all the brands when it comes to communicating and promoting their products and services. Entrepreneur contributor Kimberly de Silva has shared four ways to help brands strengthen their presence through email marketing. Silva says, “With the right choice of marketing channels, brands can not only chance upon the right set of target audience but also improve their chances of converting prospects into customers. Email marketing is the choicest channel to build awareness, grab attention and convert prospects. It helps you segment your marketing content,... [...]

Email is an incredible tool that supports your marketing efforts. It is the channel that can take your content to the prospects and customers. Forbes contributor Jayson DeMers has shared six ways email marketing can help improve your content marketing and SEO efforts. DeMers says, “Search engine optimization (SEO) and content marketing are natural complements. Producing high-quality content for your content marketing strategy helps you optimize for more keywords, establish new pages that can rank in search results, and attract more inbound links. Focusing your strategy to improve your search... [...]

Email is a tool used by most marketers for a long period now. To keep it evolving it is important that we experiment with the design, content and email campaign timings. AWeber’s Michael Smith in one such experiment sent 0nly 100-word email to his subscribers for one full year. He has shared the outcomes of this experiment. Smith says, “The very first email went out on January 2, 2017. Here were the outcomes of our little year-long experiment. 1. We are better writers now. At first, it seemed easy to write 100 words. Then, suddenly, you’re staring at 500 words on the screen. That’s... [...]

The AWeber team has published a video on ‘Should Your Emails Match Your Website Design?’ under the ‘Win at Email Design’ video series. Michael Smith says, “You’ve spent long hours — and probably some decent money, too — honing the visual experience of your website. It captures the essence of your brand, while also being easy to navigate and interesting to click through. So it makes sense that you’d want your email design to match your website. But which elements from your site should make an appearance in your emails, and which should not? In this fourth episode... [...]

Marketing land contributor EJ McGowan has shared three challenges email marketers are facing in 2018 and the solutions to enable them deal with those challenges. McGowan says, “The start of a new year is the perfect time to reflect on last year’s campaigns and set achievable goals for the year to come. Toward the end of 2017, my company surveyed 506 of our customers to get a sense of the year’s challenges and successes and to uncover areas that are ripe for growth in 2018. Here are three easy-to-maintain tips and suggestions for growing email’s reach this year, based on what we learned. 1.... [...]

AWeber team has published a video in the series ‘Everything You Need to Know about Using GIFs in Email’. This particular video focuses on the use of GIFs. Michael Smith says, “GIFs have come a long way since the Internet’s early GeoCities days when sites were littered with 8-bit dancing kittens and flashing rainbows. At AWeber, we create a lot of custom GIFs. (Check out these brand-new FREE Valentine’s Day GIFs that your readers will love.) So we’ve learned what works and what doesn’t work when placing GIFs in emails. I breakdown a list of GIF best practices in my latest... [...]

Email marketing is seeing a great jump in the Return on Investment in last couple of years. Marketers earn $44 against each dollar spent on email campaigns. To help marketers discover more ways to enhance their success in email marketing, Econsultancy columnist Ben Davis has shared answers to five prominent email marketing questions. Davis says, “The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation. We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry... [...]

A Campaign Monitor study states that in email marketing – ROI per every dollar spent is $44 (in 2016) which was $38 in 2015. This strongly signifies and defends the inevitability of email as one of the most successful tools for marketing.  MOZ columnist David Mihm has published an article titled “Why Search Agencies Should Embrace the Adjacency of Email Marketing” citing the ways to enhance email marketing campaigns and optimizing other forms of email marketing. On ‘why agencies should offer email’, Mihm says, “Local businesses might be more aware of email’s... [...]