Holiday season is approaching fast and it’s time to sharpen your marketing tools. Email helps you to achieve your marketing goals. According to Shopify, email marketing was responsible for 24% of holiday sales during the 2018 holiday eCommerce season. Merkle’s Patricia Kendall has shared five ways to create outstanding holiday email campaigns. Kendall says, “Here are five keys to leveraging data and a test and learn agenda to make sure you are optimizing your email campaigns throughout the entire holiday season: 1. Start with what you know about your customer If you do not have... [...]
Archive for the 'email marketing tips' Category
Email marketing helps you to interact with your audience and increase sales by promoting your products and services. 90% of emails get delivered to the intended recipient’s inboxes. On the other hand only 2% of your Facebook fans see your posts in their News Feed. We trust and use email to achieve marketing goals due to these reasons. But it is important to make your email content compelling to persuade the audience to take an action. Jeff Bullas has shared six tips to make your email copy persuasive and improve your email marketing performance. Bullas says, “Through understanding... [...]
Marketing Land has published ‘2019 Periodic Table of Email Optimization and Deliverability’, a guide to the essential aspects of email marketing. This guide created for 2019, features strategic practices and tactical elements necessary for sending engaging email communications that can reach and be opened by recipients. It includes the following: technical elements content recommendations compliance factors, and creative and content guidelines. Marketing Land team says, “Email marketing is about more than delivery and open rates. Marketers invest heavily in email marketing,... [...]
The Exposure Ninja team has published a new podcast episode on ‘Lessons learned from the world’s most successful email marketers’ featuring Liz Willits from AWeber. Listen to this podcast to discover how the successful marketers have tried to come at front in the marketing domain. Stacey Overton says, “Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long should my email be?How long... [...]
The Content Marketing Institute is hosting a webinar on ‘Email Marketing Automation at Every Level’ on Wednesday, June 5, 2019 at 2.00 pm ET. The CMI team says, “From welcome emails to a 36-point segmented email “journey” based on whether you’re progressing through the sales process, automated emails earn 2 times the open rate and nearly 3 times the click-through rate of batch-and-blast emails. And yet 51% of marketers still aren’t using marketing automation. Time to bring some return on investment to your great content strategy by building automated or... [...]
John Chow has published a video to guide people who are interested in starting an email marketing business. Watch this video to get basic information on getting into email marketing domain. Chow says, “In this video, I show you how to start a profitable email marketing business. Why an email marketing business? Because the money is still in the list”. Watch the video on following page. How To Start An Email Marketing Business JohnChow.com [...]
Email is one of the most important tools that we use for marketing. But what happens if your emails never land in the subscriber inboxes? Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau says, “How do you get subscribers to whitelist you? Ask them. It’s that simple! Here’s a quick example of what you can write. (Feel free to tweak it to match your brand’s voice and tone.) Take this important step! To make sure you receive emails... [...]
Most of us are using email as one of the marketing tools and today Gmail has the largest email user base. Due to this we need to create the campaigns in such a manner that they reach out to all the Gmail subscribers we have. Usually the promotional email directly land in the Promotions tab in the Gmail inbox. Recently Gmail has announced an update that will allow the marketers to add images and annotations to emails that are placed in Promotions tab. ReturnPath contributor Andrew Bennett has shared some tips for marketers to use this opportunity and make most from their email marketing campaigns.... [...]
The ReturnPath team has made available the ‘2018 Email Retrospective and Predictions for 2019’ webinar on demand. The ReturnPath team says, “Guy Hanson, VP Professional Services at Return Path and members of his global team review the predictions made for 2018 and look at what they believe will be the key trends of 2019. Sign up for the on-demand webinar and hear Guy, Dan, Sophie, Rodrigo, Gabriel, Dominic, Laura, and Sebastian: Review key 2018 developments in email marketingRecommend what you should be thinking about right now to stay ahead of the curve in 2019Discuss... [...]
If the coming Valentine’s day is going to bring some new marketing opportunities for your, the Business.com team has shared three useful tips to create great email marketing campaigns. Jared Atchison says, “As stated by the National Retail Federation (NRF), U.S. consumers are expected to spend more than $19 billion total on Valentine’s Day this year. It’s a holiday businesses can depend on to rake in more sales, further their reach, and heighten engagement as people are willing to go the extra mile and splurge for their loved ones. This is the time to boost your... [...]