Email is one of the most trusted marketing tools of all time. Several other marketing tools and platforms have evolved but the popularity of email remains as it is. Marketing Land contributor Len Shneyder has shared eight elements that make the email a winner among all marketing forms. Shneyder says, “For those that think email is “set it and forget it,” think again. Email is alive and continues to surprise and delight. The sheer fact that for every $1 of investment there’s the potential for a $38 return should make you stop and think twice about ignoring the power of the channel.... [...]

Podcast publishing is one of the best ways to promote your brand through knowledge sharing. By offering valuable information to your audience you can also establish yourself as an authentic source. AWeber contributor Jon Nastor has shared four tips to help podcasters grow their audience through emails. Here’s how Nastor puts it: Alistair Clay, of Famous Business, has a great technique that you can implement immediately: Replace your stagnant  stagnant “subscribe to my show on Apple Podcasts” call-to-action with a supercharged CTA that triggers action. “My audience is... [...]

Practical Ecommerce team has shared a list of 17 free email marketing tools that can empower you to take your email marketing to the next level without much investment. Here’s how Carolyn Nye starts this article: “There is no free lunch, supposedly, but there is plenty of free email marketing tools. In this post, I’ll list 17 free tools to accelerate your email marketing program. Email Service Providers Many email service providers offer lengthy free trials and even free permanent plans for startups or low-volume senders. Here are three examples. Constant Contact. One of the... [...]

Email has been the backbone of different brands’ marketing streams. Email marketing is considered to be one of the strongest forms. Business 2 Community contributor Amreen Bhujwala has shared ten benefits you can reap from email marketing. Bhujwala says, “Email continues to be one the best ways to reach out to your customers and potential leads alike. There are several benefits to planning out the perfect email marketing strategy for your business: 1. Targeted and personalized content Email marketing allows you to segment your customers into different lists based on their preferences... [...]

Email marketing requires continuous growth in the subscriptions. But many a times we do face the unsubscribes too. It could be due to variety of reasons. Content Marketing Institute contributor Kevin George has shared seven ways to help marketers reduce their unsubscribe rate. George says, “While unsubscribes have some benefits, your goal likely still is to reduce the number of recipients who opt out. Here are some ways to do that. Segment your list Segment your subscriber list based on relevant parameters like age, gender, educational qualification, job designation, purchase history,... [...]

Email marketing stands as one of the most dependable for of marketing. This is because of the email’s capacity to bring in more ROI compared to other marketing tools. Cold email is a form of marketing wherein the emails are sent to the people without their prior permission. Business 2 Community contributor Sujan Patel has shared a five-step cold emailing process to help marketers grow their brand popularity. Patel says, “Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses. Here’s... [...]

Email has been the longest used marketing tool that has worked for almost all the brands. There are several elements that help you strengthen your email marketing efforts. Marketing Land has published a two part series to help marketers make most from their email marketing efforts. The first part is titled Email’s humble beginnings and the birth of tracking pixels and the second part is Email trustworthiness: Here’s how to avoid looking like spam. This article series highlights some useful techniques to gain customer trust and make your marketing campaigns rewarding. You can read the article... [...]

In email marketing you need to showcase your creativity by the way of the design of the campaigns you set up and send your subscribers. It starts right from the subject to and covers the essential elements such as proper marketing message and the language you use to convey your message. Business 2 Community contributor Aastha Sirohi has shared 10 tips to create better performing email marketing campaigns. Sirohi says, “Figuring out how to do email marketing is the hardest part, one that often stops people from taking the leap, but it doesn’t have to be daunting. The moment you see the results... [...]

Email stands as one of the long lasting marketing tools that has been trusted by every marketer. There has not been much of innovation in email except the way campaigns are treated differently by various marketers. Marketing Land contributor Kyle Henderick has shared five email marketing trends we may expect in 2019. Henderick says, “Below are my predictions for 2019 changes in the email marketing landscape you should be most aware of. Personalization will put the right content in front of the right customers Email marketing content can and should be more deliberate based on customers behavior,... [...]

In email marketing it is very important to keep your subscribers interested in what you are circulating to them. An unopened email campaign does not bring out any productive output. AWeber contributor Monica Montesa has shared five secrets to help marketers create email content that helps them effectively engage their audiences. On creating content that aims at solving the subscribers’ problems, Montesa says, “Addictive content is helpful. And the best way to create helpful content is to brainstorm topics that address your audience’s needs. Not sure what your audience needs? Figure... [...]