The latest article on HubSpot blog is titled “Copywriting for Sales: The 4 ‘U’s of Deal-Winning Email Copy”. Jon Birdsong says, “On average, 8 out of 10 people will read headline copy, but only 2 out of the 10 will read the rest. As a sales rep crafting prospect emails daily, this stat should raise a little red flag. Every time we write an email, our copywriting skills are tested. Our subject lines are headlines and our body is our value pitch. So whether or not copywriting has been a part of our academic or professional experience, you’ll need to master... [...]
Archive for the 'email marketing' Category
MarketingSherpa has released a case study titled “B2B Marketing 2013 Wrap-up: Multichannel, direct mail, social media and more”. David Kirkpatrick says, “Another year of B2B marketing and MarketingSherpa articles, videos and webinar replays has come to pass. To conclude this year’s newsletter offerings, we have three topics that have influenced B2B marketing in 2013 and also three additional areas that B2B marketers should either keep an eye on, or even actively include in their 2014 marketing strategy. Read on to learn why direct mail is an effective B2B marketing channel,... [...]
The latest ‘Aweber’ blog post is titled “The Customer Service Connection With Success”. Matt Hui says, “Most of us have done it, and if you haven’t done it yet there is a good chance you may do it in the future. Contacting customer service can be a make or break moment for any consumer. The experience that they have can help them decide if they will stay with your brand or not. So make sure you are giving a good reflection of the service that they can come to expect!“. The Customer Service Connection With Success Aweber Blog [...]
The latest article on HubSpot blog is titled “Everything You Need to Master Email Marketing”. Ginny Soskey says, “When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages, etc. — all have easy-to-find examples that can help inspire and inform your own marketing strategies. Email is a bit different. Because of the way email opt-ins work, it is much harder to learn email marketing through examples — you’ve... [...]
MarketingSherpa has released a case study titled “Email Marketing 2013: The top 10 MarketingSherpa articles for your New Year’s marketing resolutions”. Courtney Eckerle says, “As 2013 comes to a close, we’ve collected 10 MarketingSherpa email case studies and how-to articles that display the best marketing efforts of this past year. These articles show marketers are integrating new aspects into their email content, with personalization becoming increasingly prevalent in email programs. Browse the articles, tactics and advice from practitioners for your 2014 marketing... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Weekend mailings lead to higher opens, transactions and revenue”. Shelley Kessler says, “One question we get asked each holiday season is whether or not it is worthwhile to send email on weekends. Our analysis of promotional mailings for the first eight weeks of this holiday season indicates that weekend emails have been major contributors to holiday email programs. Across all industries, only 66 percent of brands sent promotional mailings on weekends. This percentage varied by industry, with a low of 17 percent for... [...]
The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”. Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent report by MailChimp. The analysis also found that email recipients are much more intrigued by subject lines that contain positive solicitations rather than negative admonitions: Words such as “announcement” and “invitation”... [...]
The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”. Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the change also meant repeat opens by the same subscribers would not be communicated, but our devs cracked down and found a fix. This means both your unique and total open rate reports will, with Gmail’s update, be more accurate than was possible before“. Update:... [...]
The latest article on ‘MarketingProfs’ is titled “Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant”. Karen Talavera says, “There is abundant proof that email, after over a decade of successful use, is not only the connective tissue of all data-driven marketing but also the revenue-producing heart of digital efforts. Yet, despite claiming the highest ROI of all direct marketing channels at $28.50 in sales generated for every $1 of spending (DMA 2012 Response Rate Report), the highest driver of online conversions, and the number two spot (behind only search)... [...]
The latest article on ‘Marketing Land’ is titled “What Email Marketers Are Saying About Gmail’s Image Serving Change”. Matt McGee says, “Google caused quite a stir Thursday with the news that it’sserving images in Gmail from its own servers, rather than from the sender’s servers. As we reported yesterday, Gmail open rates should become more accurate because images are displayed by default. But other data will go away — the user’s location and user agent, for example. The initial reaction was largely negative, but now that Google has clarified (a bit of)... [...]