The latest ‘Aweber’ blog post is titled “Get Your Business Online For The New Year”. Rebekah Henson says, “In AWeber’s home state of Pennsylvania alone, 56% of businesses do not have a website. Maybe you’re one of them. A website is your online hub. It’s the first place people go to find out about you – your hours, your products, your services, what you’re all about. In fact, 97% of Internet users go online to learn about local businesses. And it makes building your email list a lot easier when you can put a sign up form right on your site! If your business isn’t online... [...]
Archive for the 'email marketing' Category
The latest article on ‘Marketing Land’ is titled “Survey: Facebook Still Tops But 42 Percent Now Use 2+ Social Networks”. Greg Sterling says, “According to third quarter survey data from the Pew Research Center, 72 percent of US online adults are on social networks. Newly released data show that Facebook is still the dominant network by a wide margin. However Americans appear to be “diversifying” their social media usage. According to new Pew survey findings out this morning, “42 percent of online adults use two or more [ ] social networks.” Among... [...]
The latest article on ‘Marketing Land’ is titled “Ten Bold Predictions For Affiliate Marketing in 2014”. Liane Dietrich says, “When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included arecord-breaking e-commerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies. As we look back on 2013, we can’t help but make educated... [...]
The latest article on ‘Marketing Land’ is titled “2013 In Analytics & Marketing: Our 10 Most Popular Columns”. Pamela Parker says, “From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond... [...]
The latest article on ‘Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013”. Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further Following, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics.... [...]
The latest article on ‘Website Magazine’ is titled “Show Your Emails Some Responsive Love”. The WM team says, “Many marketers are considering how to implement responsive design on their websites, but few have extended the same focus to their email campaigns. In fact, GetResponse reports that 41 percent of emails are opened on mobile devices, while data from Econsultancy shows that just 25 percent of marketers are optimizing their email messages for mobile’s small screen. Luckily, the Web is full of responsive email templates, which ensure subscribers see messages as intended“. Show... [...]
The latest article on ‘Business 2 Community’ is titled “Google Plus: 6 Reasons You Should Be Using It”. Tommy Landry says, “Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for most social marketing professionals to care. But hey, times change and 2014 is upon us. If you haven’t gotten on board with Google Plus... [...]
The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]
The latest article on HubSpot blog is titled “The Email Marketer’s Guide to Looking Like a Total Jerk”. Niti Shah says, “Ever have one of those moments when a family member does something that just makes you slap your forehead and think, “How are we related?!” Like when your Uncle Davy asks you very loudly when the wedding is the first time you bring your significant other to a holiday gathering. Yeah — absolutely mortifying. Well, that’s how email marketers, such as myself, feel when we see other email marketers commit some serious faux pas“. The... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 4 tips for testing subject lines to help you win the inbox battle”. Taylor Kennedy says, ““What’s in a name? Would a rose by any other name not smell as sweet?” –William Shakespeare, “Romeo and Juliet” Translation: What really matters is what something is; not necessarily what it is called. Unfortunately for email marketers, the same concept generally does not apply when the email recipient is assessing whether or not to open your email. For email marketers, the opposite concept is generally the rule.... [...]