Lindsay Kolowich says, “There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals. So before sending your next email, pause for a few minutes and ask yourself: What is the... [...]

Ted Schadler says, “I don’t know about you, but I’m getting way too many unwelcome solicitations from LinkedIn. I love this website when I need to look someone I’m meeting on the phone. But I don’t pay for it despite LinkedIn’s repeated pitches on premium this and high-value that. Doubt I ever would. After all, I can just ask the person and usually do. But LinkedIn’s solicitations have begun to reach fever pitch, roughly one every other day coming into my inbox. And then I realized in the last three months, LinkedIn’s stock has dropped 59% down to... [...]

Amplifire has been available for 2 days, now, and has sold well over 1000 copies. This intuitive software can help you build your opt-in list , sell products, gather CPA commissions and more. It creates full-page attention-attracting screens they call “conversion mats”, and it has the simplest drag-and-drop system available in any similar software. They (Tom, Stuart and Ayoub) have created a real-time demo to show you how easy it is to set up campaigns. With this new software, it is easy to: • Create full-screen Calls-to-Action that grab your visitor’s attention (and get... [...]

Leslie Ye says, “Ah, emails. Love ‘em or hate ‘em (I fall into this camp), emails are crucial to sales, and reps have to be good at writing them. But emails are a difficult medium to master. Thankfully, you don’t have to do it alone. There’s a whole world of email apps and extensions that make it easier for you to improve your writing. We’ve picked five of the best. 5 Apps That Improve Sales Emails, Fast 1) Crystal Everyone communicates differently; more importantly, everyone likes to be addressed differently. Crystal is a Gmail extension that aims to help professionals “communicate... [...]

Jose Cebrian says, “Every company has digital marketing challenges that are unique to their industry, their selling model (direct to consumer/wholesale/hybrid), their technology stack and their organizational structure. But acquiring first-party data to create a true model of customer journey is a struggle that persists across the board. This post will focus on a topic that I believe is at the heart of a successful addressable marketing strategy: growing email and SMS lists. More touches generally mean more responses, which is ultimately what we’re after. To be effective, you need to maximize... [...]

Monica Montesa says, “How often should you email subscribers? It’s an age-old question for anyone who sends email. You want to keep subscribers engaged, but you don’t want to give off that needy, stage-five clinger vibe. Nor do you want to get lost in the inbox. So what’s the magic number of times you should email subscribers? The answer is… It depends. I know, I know. That isn’t exactly what you were looking for. But let me explain. How often your subscribers want to receive emails from you depends on a variety of factors, including the people who make up your email list, the type... [...]

Kristen Dunleavy says, “If you’re a blogger, hitting the “publish” button is one of the scariest actions you can take. Publish means there’s no turning back. All of those late nights, extra cups of coffee and agonizing over titles and image placement culminate with a single click. The only thing scarier than hitting publish is complete silence afterwards. No page views, shares or comments after all that hard work: a blogger’s worst nightmare. It takes guts to put yourself out there as a blogger, so don’t let your best work go to waste. Use these tips to maximize each piece of... [...]

Brandon Olson says, “I know the feeling. You’ve got something of value to offer. Maybe it’s a new product that’s fresh from production and ready to be shipped. Or maybe you’ve finally decided to launch the consulting business you’ve always been thinking about. Regardless, you have a beautiful, problem-solving widget and you’re only lacking one small ingredient to catapult you to success…an audience. You’ve talked to a few companies that swear up and down that if you buy an email list from them, you’ll acquire only bona fide, opt-in email addresses. If you find yourself in... [...]

Regina Love says, “For leading athletic retailer Finish Line, a memorable customer experience means focusing on product, presentation and people. During MarketingSherpa Email Summit 2015, after presenting his session on “What Customers Want,” Erin Hogg, Reporter, MarketingSherpa, interviewed 2015 MarketingSherpa Best-in-Show Award Winner, Aaron Buchanan, Digital Personalization Manager, Finish Line. His session presented marketers with information on how they could turn basic segmentation practices into highly personalized, multichannel campaigns”. Finish Line Tells Us What Customers... [...]

John Bonini says, “Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Serving as one of the oldest digital mediums still in use, email is known for delivering the highest ROI among digital marketing channels. However, as the applications and devices people use to view emails continue to evolve, the prospect of optimizing for the inbox... [...]