Tom Tate says, “Back again with another fresh episode of the Ask Me About Email Marketing podcast, the show where we’re talking about all things email marketing and no questions are off limits. For today’s episode, we’re stepping into the world of Jay Moore, one of our email marketing experts who has been working at AWeber for 8 years! Jay has seen the industry evolve quite a bit over the past decade and is has plenty of knowledge to drop. In this episode you’ll learn: What major changes have impacted email marketing over the years. How to convert casual subscribers into loyal paying... [...]

Ben Davis says, “Marketers in the West are currently fascinated by WeChat’s success in the East. I think part of the fascination is that something other than email is being used for one-to-one marketing and communication. Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app. It got me thinking about one-to-one marketing, and the fallacy that certain channels can provide it. Understanding the consumer Getting into the consumer’s head involves thinking about our long-inculcated awareness of the broadcast and the private. The... [...]

Kristen Dunleavy says, “Strapped for time? Feeling frazzled? Wondering if you’ll even have time make it to the end of this blog post? (It’s ok if you don’t, you won’t hurt my feelings.) If you answered yes to any of these questions, you’re the perfect candidate for email marketing. Email helps you make meaningful connections with your tribe using very little time. It sounds like a catch-22, doesn’t it? It’s not – as long as you’re spending your time wisely. But that doesn’t always happen. Try these time-saving email marketing tips the next time you find yourself wondering,... [...]

Brandon Olson says, “The truth is, email marketing is simple—and extremely effective—if done correctly. But the problem is, there’s way too much information that can get you stuck. This is especially true with startups, when you’re burning through cash and need to produce results as quickly as possible. Fortunately, the Lean Startup methodology works just as well with email marketing. (And even Fortune 500 companies can benefit from this approach.) In this post, we’ll cover everything you need to know, distilled into four simple steps. These four steps allow you to learn from your... [...]

Business.com team says, “In the year 2016, email marketing is no longer an option for businesses, it’s a requirement. Regardless of industry or function, email marketing is a relatively affordable and highly beneficial marketing function. It allows you to have direct contact with your customer, and in many cases, can provide an opportunity to not only engage, but garner sales as well. Still need convincing that email marketing is a must? These stats should help: 91 percent of consumers check their email at least one time per day (Quick Sprout) 66 percent of online consumers in the... [...]

Leslie Ye says, “Communication is the lifeblood of sales and marketing. Successfully closing deals, providing value, explaining complexities — they all rely on your ability to express yourself clearly and persuasively. The outreach email is a special breed of writing. You only have a very small window of opportunity to capture your reader’s attention and convince them to move one step closer toward a purchase or intended action. Use these writing techniques to ensure your emails pack the most punch. 7 Powerful Persuasion Techniques to Use In Your Next Email 1) Know your audience. Okay,... [...]

Brandon Olson says, “As Elana Donmoyer slowly rolled her collection of handmade clothing and accessories around the parking lot of a Phish concert over a decade ago, she never thought her humble efforts to fund her trips to watch her favorite band would someday transform into a business that would help support her family. As a crafter and DIYer back then, Elana saw other crafters struggling to find hair accessories in the right colors and quantities. “Folks were buying basic styles at the drugstore or supermarket and adding on to them,” she said. “But there was no source for these... [...]

Brandon Olson says, “Ask any blogger how they got started blogging and they’ll likely tell you it started out of a passion for a particular topic, whether that’s teaching people how to sing or sharing helpful photography tips or educating others on the importance of essential oils. (We’re passionate about email marketing, which is why we blog about it.) The unique thing about bloggers is that most aren’t looking to earn an income when they’re first getting started. It’s simply a natural expression of their passion and desire to share their knowledge or solve others’ problems. But... [...]

Monica Montesa says, “If your job requires you to write email content, there’s nothing worse than coming down with a case of writer’s block. However, there may also be some of you who find that instead of a temporary block, it’s more like a chronic, long-term obstacle between you and The Greatest Email Ever. To help you overcome the hurdle of creating content, we recently launched a seven-day educational email course called What to Write in Your Emails. Throughout the course, you’ll receive one email a day that will help inspire new content ideas, improve your writing skills and... [...]

Beth Hayden says, “I met a woman at a networking event last year. I’ll call her Nicki. Nicki and I chatted for a few minutes, and she struck me as smart and motivated. I liked her. That was six months ago, and now Nicki’s emails are driving me insane. After that networking event, Nicki added my name and email address to her mailing list. She didn’t ask if I wanted to join her list — she just added me. And since then, about once a month, Nicki has been copying me on bulk email messages she sends to hundreds of people using her email’s “BCC” field. None of Nicki’s emails have... [...]