Ben Davis says, “A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes? Here are 10 ways. 1. Make it clear what the user is signing up for There’s a balance to be had between maximising ease of email sign-up and offering the user options for subscription. Giving the user tick boxes to choose from, for example, male or female fashion updates, newsletters or sale alerts, weekly or monthly updates, could potentially decrease conversion of... [...]

Tony D’Anna says, “Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers, you can see that email is the centerpiece of any good cross-channel program. There are many advantages to centering your marketing strategy around email. Email is the most direct channel, it boasts a higher ROI than any other channel and it helps build... [...]

Jason Moore says, “Webinars are great for educating others – they help you reach out to your audience, show off your product and even interact with attendees through Q&A. But even after the webinar is over, that doesn’t mean the communication with your audience should end. Why run a webinar? First though, let’s step back a bit. This post started with the line “webinars are great.” But why is that? According to a survey conducted by the team over at the webinar hosting service, ReadyTalk, clients who ran webinars saw 20-40 percent of registrants turn into qualified leads. Think... [...]

Tom Tate says, “We frequently talk about the impact of email marketing on our lives. Email saves us time, helps us grow our businesses, and empowers us to form relationships with people we value. But what about the industries we work in? How is email evolving the way we work? Digital marketing has the power to disrupt traditional industries. Content creators, entrepreneurs and small businesses can now find and communicate directly with their audiences through engaging new channels. In this latest episode of the Ask Me About Email Marketing podcast, we take a look into how pro-marketer, successful... [...]

Jack Simpson says, “Email continues to be an extremely important marketing channel, so it’s important to know how well your email efforts are performing. But while it’s easy to find out how many clicks, opens and so on your emails are getting, it can be difficult to understand the significance of those numbers without having something to benchmark them against. A new report from Sign-up.to analysed more than 1bn emails sent through its platform across all sectors and devices to create some email marketing benchmark figures for 2016. In this post I’m going to dig into the report... [...]

A J Agrawal says, “Email marketing is far from dead. When done right, email marketing can make it 50 percent more likely that you will make a sale. But getting someone to subscribe to your list is only half the battle. Keeping them on your list and nurturing them like a young plant is how to convert a customer into a fan and a fan into a brand loyalist. These seven emails should form a vital part of your list management techniques. 1. The Welcome Email The welcome email is the first introduction to your list. Ignoring the double opt-in email for a moment, the welcome email is what your subscribers... [...]

Lindsay Kolowich says, “As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web — including email. In the past year or two, we’ve seen a number of notable changes in the way people check and read their email. For example, many folks who bought the Apple Watch often use it to check email; Office 365 replaced Outlook.com; and more people than ever are using email apps on their smartphones. How has this affected email client market share? As part of their 2016 “State... [...]

Monica Montesa says, “Bringing a new product into the world is an exciting time indeed. After spending hours, weeks and maybe even months crafting This New Thing that your audience will love, you deserve to beam with pride… and maybe feel a little anxious to get the word out. But wherever you are in the development process, it’s never too early to think about how you’re going to promote This New Thing. And as part of that plan, there should definitely be a place for email marketing. According to Direct Marketing Association, 66 percent of consumers have made a purchase as a result of... [...]

Kristen Dunleavy says, “Email automation: everybody’s doing it. Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money. I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating benefits, but I think you get the point. Email automation gets results. So why haven’t you tried it yet? Maybe you thought that automation was for bigger, more established businesses. Maybe... [...]

Tom Tate says, “In December of 2015, we kicked off our podcast with our CMO, our Creative Director, and a single question: How could I use email marketing to support my book launch? In episode 12, we take that question to another level with an engaging Q&A session with Honorée Corder, a speaker, coach, and authorpreneur. What makes Honorée qualified to talk to us about publishing and tribe-building? She’s released 19 unique self-published books! Honorée and I chat about publishing, email personalization, content tips for small businesses, and much more”. How do I publish,... [...]