Monica Montesa says, “Bringing a new product into the world is an exciting time indeed. After spending hours, weeks and maybe even months crafting This New Thing that your audience will love, you deserve to beam with pride… and maybe feel a little anxious to get the word out. But wherever you are in the development process, it’s never too early to think about how you’re going to promote This New Thing. And as part of that plan, there should definitely be a place for email marketing. According to Direct Marketing Association, 66 percent of consumers have made a purchase as a result of... [...]

Kristen Dunleavy says, “Email automation: everybody’s doing it. Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money. I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating benefits, but I think you get the point. Email automation gets results. So why haven’t you tried it yet? Maybe you thought that automation was for bigger, more established businesses. Maybe... [...]

Tom Tate says, “In December of 2015, we kicked off our podcast with our CMO, our Creative Director, and a single question: How could I use email marketing to support my book launch? In episode 12, we take that question to another level with an engaging Q&A session with Honorée Corder, a speaker, coach, and authorpreneur. What makes Honorée qualified to talk to us about publishing and tribe-building? She’s released 19 unique self-published books! Honorée and I chat about publishing, email personalization, content tips for small businesses, and much more”. How do I publish,... [...]

Katie Ash says, “Many people claim to know the secrets to optimal email performance. But a closer look reveals this advice is often based on assumptions about human behavior and logic. Testing remains ever important for all elements of email marketing. After all, numbers don’t lie. At SaleCycle, we use email to educate and share content with our potential clients. In Q4 2015, we took it upon ourselves to test the four most important elements of prospecting emails, and found out just why they are so important. Over a period of three months, 6,340 prospecting emails were sent to prospects... [...]

Shani Rosenfelder says, “With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age. Well, think again and take a look at the Litmus chart, below. Around half of all the messages sent during the second quarter of 2015 were mobile-responsive—a 28% increase from the previous year. What has led to this shift? Awareness. Marketers understand that user experience is super- important in mobile. Optimizing the entire mobile experience is now essential for email... [...]

Amy Gesenhues says, “According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24 percent more clicks than brands not using responsive design, but only 17 percent of marketers have fully adopted responsive design. For its Q4 2015 Benchmark Report, Yesmail analyzed the impact responsive design had on mobile and desktop email open and click rates. The data also included mobile commerce numbers, looking at increases in mobile revenue, orders and average order value (AOV) growth. Yesmail’s findings... [...]

Liz Willits says, “How can I make the best, most engaging email ever? That’s a great question. To answer it, there are a few options. You could send various versions of emails to your subscribers in the hopes that you’ll magically hit upon an email that performs better. But this doesn’t guarantee you’ll find a solution and it takes a lot of time. Or you could search Google to see what other companies say is the secret to the best email. But, unfortunately, online research only tells you what worked for other email marketers’ audiences, not necessarily what will work for your audience”. 5... [...]

Isla McKetta says, “So how do you, as a savvy email marketer, stand out in your customer’s amazingly crowded inbox? I’m here to help you do just that. First we’ll briefly cover the different types of email. Then we’ll talk subject lines and take a close look at how two very different companies — Carter’s/OshKosh B’Gosh and Moz — compose subject lines and what you can learn from both. Types of email Before we get into subject lines, it’s important to do a brief overview of the different types of emails, because different types of email require... [...]

Jeff Rajeck says, “It is well-known that email and marketing automation are among the best ways for brands to connect digitally with their customers. And, accordingly, both techniques regularly appear at the top of the priority lists for marketers in South-East Asia. But how are marketers in South-East Asia really using email marketing and automation? And what, specifically are marketers in the region planning for this coming year with regards to these techniques? To answer these questions and more, Econsultancy, in association with IBM Marketing Cloud, surveyed more than 500 client-side... [...]

Shelley Kessler says, “Competition in the inbox is fierce. That’s why it’s important for email marketers to keep an eye on email industry benchmarks that, alongside their own data, can uncover valuable email trends. Have a look at some of the major takeaways from the Q4 2015 Email Benchmark Report. 1. Mobile matters more than ever Fifty-six percent of total email opens occurred on a mobile phone or tablet in Q4, compared to 54 percent in Q3 2015. Further, with the exception of business products and services, all industries saw a majority of their email opens occurring on mobile phones... [...]