Ryan Michael McDonald says, “This is a common frustration expressed by agency staffers who work tirelessly to keep clients up-to-speed, only to find out that the client ignores their reports, write-ups, and explanations. So is the client purposefully making your life more difficult, or are you actually the one failing at communication? Why Your Emails Are Ignored In a world of content overload, email consistently stands out as the worst kind of content. In 2015, we sent and received more than 205 billion emails every single day. What’s worse is that these emails often require that the... [...]

Brandon Olson says, “The “thank you” page is one of the best places to convert subscribers into customers. Here’s why: Your thank you page (also known as a confirmation page) is the very first thing your new subscribers see after joining your email list – even before reading the very first email they get from you. That makes it a prime opportunity to introduce them to your products or services, or move them deeper into your marketing funnel”. How to Use Thank You Pages to Convert Subscribers into Customers Aweber Blog  [...]

Tamar Weinberg says, “Forget what you knew about emails in 2015. This year is going to be a lot less forgiving. Today, with more and more people aiming to reach the coveted state of “inbox zero,” email marketers need to be well-equipped to make sure their messages actually get across to their intended audiences. To help you in the process, below are seven email trends that you should remove from your email routine this year. 1. Sending Emails Without An Option To Unsubscribe While it may seem counterproductive, the truth remains that you must leave options for email recipients to unsubscribe... [...]

Olivia Dello Buono says, “New to email marketing? Or maybe you’re a seasoned pro looking to share the tips you’ve learned along your journey. Either way, yesterday’s #emailchat was the place to be. We asked the AWeber community to share their tips and guidelines for sticking to email marketing best practices. Josh, our Best Practices Manager, was there to share his expert advice with everyone. From subject lines to responsive email, we covered the spectrum. Missed out on the chat? Here are the 7 email marketing best practices that everyone should know: 1. There are lots of ways to grow... [...]

Liz Willits says, “Imagine spending hours writing the best email subject line in history but leaving no time to write the content of your email. That’d be bad planning, right? Although you have an amazing subject line, it doesn’t really matter. You’re missing a huge part of your email: the content. Without planning, this same thing can happen with your overall email marketing strategy. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you send your email series to subscribers that aren’t ready to buy your... [...]

Scott Shane says, “Email is a great marketing tool. A study by the global information services company Experian found that companies generate more than $44 in email sales revenue for each dollar of email marketing expense. That’s a massive return. There’s just one problem. Customers are getting inundated with sales emails, and fewer of them are clicking through. In the first quarter of 2014, the average email click through rate was 4.3 percent, down from nearly 7.5 percent in the third quarter of 2006, the Epsilon Email Trends and Benchmark Report shows. For MailChimp the numbers are... [...]

Barry Levine says, “Email personalization is common these days, especially where rules are set for which kinds of emails — or even which parts of an email — are sent to specific segments of users. Boomtrain specializes in going beyond rule-making, with machine learning-driven personalization for email and mobile notifications. Today, it is hoping to make the process easier for marketers with the launch of its Editor. CEO Nick Edwards told me that although this is essentially the same machine learning system as before, the Editor’s simplicity is the difference here. Previously, the company’s... [...]

Mike Renahan says, “According to TOPO, prospects open less than 24% of sales emails. That means three out of four emails you’ve agonized over and sent to buyers in the past month were likely not worth writing at all. Salespeople today rely on email more and more in their prospecting efforts. But what’s the point of sending emails if the recipients aren’t reading them? With this in mind, sales reps would be smart to look into the factors influencing the open and response rates of the messages they send. Get HubSpot’s free CRM here to start sending customized sales emails today. If... [...]

Olivia Dello Buono says, “We’re calling it: Interactive email is the next big thing. Completely dispelling the idea that email is stale and outdated (their words, not ours), interactive elements deliver a fresh take on email marketing and invite subscribers to engage with your brand. In yesterday’s #emailchat, we asked the AWeber community to share their thoughts on this exciting new trend: what it means, where it’s going and why it’s so important”. Why Interactive Email is the One to Watch Aweber Blog  [...]

Daniel Burstein says, ““Most email clients nowadays pull and display a preview text in addition to the sender (or ‘from’) name and subject line of an email. While all inbox fields are fertile ground for optimization and A/B testing, optimizing preheader snippet is frequently a quick win,” Laz Tyrekidis, Digital Marketing and Audience Director, Metropolis Business Media, said. In this blog post, we’ll take a look at the quick wins from preheader testing run by Laz and his team. But first, a quick primer on preheaders in case you’re unfamiliar. Preheaders, as seen below, are frequently... [...]