Kristen Dunleavy says, “Have you ever shared an interesting link on social media? Congratulations! You, my friend, are a content curator. Content curation happens when you sift through the vast world of content, find information you deem useful, and share it with your audience. The actual content you share is created by someone else. You’re just organizing it and presenting it in a neat little package. Curated content is everywhere – from your favorite playlist to your news feed to your jelly of the month club. Marketers love curated content because it gives them a quick and easy way... [...]

Monica Montesa says, “The New Year is upon us, which means one thing… it’s time to set your (hopefully realistic) email marketing resolutions! To help you choose goals that’ll give a nice boost to your email marketing, we shared four ideas in the latest episode of Quick Tips”. Quick Tips Video: Email Marketing Resolutions Aweber Blog  [...]

Daniel Burstein says, “At MarketingExperiments, we endeavor to teach you to bring the process of scientific discovery to your marketing campaigns to learn what your customers really want and improve results. And, to that end, we share experiments (along with successful case studies — 1,470 and counting — from our sister publication, MarketingSherpa). But we can learn just as much from the stumbles, errors and mistakes we encounter on our journey of customer discovery. Unfortunately, those stories tend to be harder to get. So I want to laud the marketer we are going to discuss today... [...]

Daniel Burstein says, “It’s our fourth annual copywriting contest, and this year the MarketingExperiments blog has partnered with the Convince & Convert blog to find the most effective copywriter or marketer to help a nonprofit organization that has spent the last 80 years battling in the public and private sectors for safer products and fair market practices. Take a few minutes to write your most effective email copy expressing one of the Value Focuses that would resonate with donors of our nonprofit partner, Consumer Reports. Leave your most brilliant copy as a comment on this blog... [...]

Mike Renahan says, “Someone I work with frequently receives messages from a sales rep she doesn’t know. They’re the classic value-less “just checking in” emails that drive prospects crazy. She never answers. Instead, she forwards me the note and we discuss what sucks about it. We always come to the same conclusion: Today’s buyers aren’t interested in hearing from a sales rep they aren’t familiar with about a product they don’t need. Reps have their work cut out for them. Salespeople have to create relationships with strangers and convert those strangers into paying customers.... [...]

Jen Ribble says, “As 2015 draws to a close, it’s interesting to look back at the year and see what topics have been especially popular on the Return Path blog—and why. Sometimes a popular post touches on the zeitgeist of the moment. Wearable technology was on everyone’s mind back in April, and our top post of the year dealt with pre-orders of the brand new Apple Watch. Other posts resonate with readers because they provide timely updates and insight. This was the case when Google announced a new search algorithm in March and when they made changes to Gmail’s postmaster tools in... [...]

Alex Bashinsky says, “You’ve done the work to create great content and have readers visiting your website, but now it’s time to take your marketing to the next level. It’s time to jumpstart your email-marketing strategy. You hear it again and again that building an email list is the most important aspect of content marketing, as it helps create a more direct channel to your audience through which you can share discounts, promotions or premium content. But you’ve got to make the “ask.” So, how do you ask nicely? The surprising answer may be with pop-ups. You know, the boxes that... [...]

Olivia Dello Buono says, “From confirmation emails to connecting with customers, we’ve covered a lot of hot topics on the blog in 2015. So in light of the new year, we’re counting down the best of the best (as determined by your clicks, tweets and shares): 10. Quick Ideas for Emails You Can Send Today Bookmark this handy email cheat sheet, filled with quick ideas for emails you can send today. 9. How to Write an Autoresponder Email Series Autoresponder emails have a ton of time-saving and business-growing benefits… and yet 75 percent of businesses aren’t using them. Add a follow up... [...]

Tom Tate says, “We are quickly approaching the new year, and with each new year comes new beginnings. If you’re planning to start a new business venture in 2016, then you’ll definitely want to listen to this packed-to-the-brim episode of Ask Me About Email Marketing. This week’s question comes from life coach, Dr. Wasi Saleem, who recently launched his brand and is looking to attract more email subscribers. To answer his question, we’ve recruited Brandon Olson, Content Marketing Manager at AWeber. In this episode, you’ll learn: How to optimize your website by determining your... [...]

Liz Willits says, “By the end of 2016, it’s predicted that there will be 4.6 billion email accounts. Wow. That’s a huge audience! As more people embrace email, you need to change the way you engage with your subscribers to keep up with their changing needs. To stay relevant, your email marketing best practices need to adapt to your audience. To help you into the New Year, we have four email marketing best practices for 2016 to make your emails the coolest and most relevant in the inbox. Keep reading to learn how you can win with email marketing in 2016. 1. Contextual Emails In 2016,... [...]