Ayaz Nanji says, “Email newsletters that arrived in consumers’ inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer. The report, which was based on data from 62,000 US newsletter campaigns sent in 2013, found that emails arriving on Monday had a 12% average open rate in the first half of the year and a 12.9% open rate in the second half. Emails arriving on Tuesday had the second-highest average open rate in the first half of the year, and Friday took the second-place spot in the second half. The weekends accounted for the... [...]

Emily Konouchi says, “Part of being a modern marketer means geeking out on data, so let’s get straight to the stats. Companies that use marketing automation have 53% higher conversion rates than non-users, and an annualized revenue growth rate 3.1% higher than non-users, according to the Aberdeen Group. And B2C marketers who take advantage of automation for everything from cart abandonment programs to birthday emails have conversion rates as high as 50%, eMarketer reports. Yes, you read that correctly: One out of every two of these emails could convert. Despite such findings, some... [...]

This is a reminder for Business 2 Community’s email marketing webinar scheduled on November 20. The ‘Business 2 Community’ team says, “Do you write plain-as-vanilla boring copy? You know you do if…..your email list barely responds, or doesn’t buy. This webinar will teach you, and everyone in your company, how to write better emails. But most of all, how to convert your subscribers into paying customers. Key Takeaways By the end of this webinar, you’ll know some of the deepest-darkest secrets of good copy, like these: How to triple your email conversion rate Short copy vs.... [...]

HubSpot team says, “You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. Can’t figure out what’s happening? We askednine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates. 9 Reasons Your Open Rates Are Plummeting 1) Lack of Customization “It’s not surprising rates are dropping and there’s only one reason in my opinion — people want customized content. Period. They don’t want to sift though a bunch of junk that isn’t intended... [...]

HubSpot has released ‘How to Create Email Newsletters That Don’t Suck’ free ebook. Brittany Leaning says, “To help you get a better sense of all the email newsletter do’s and don’ts, take a look at our guide: How to Create Email Newsletters That Don’t Suck. In this comprehensive ebook, you’ll discover: What a great email newsletter actually looks like. Whether you’re starting from scratch or revamping your current email newsletter strategy, it’s important to see the anatomy of an effective email newsletter. How to measure your email newsletter. Once you’ve... [...]

Trish Bertuzzi says, “Here’s an email I got the other day: Hey Trish, I’m sorry to trouble you.  Would you be so kind to tell me who is responsible for marketing competitive intelligence and how I might get in touch with them? I wish I could say that was the only time I’ve gotten such a message. But it’s not. I get three to five of these emails a day. It must be the template du jour. Now, I understand from the seller’s perspective that this sort of email makes their job much easier. It takes almost no effort and, when successful, it will point them to a decision maker. I... [...]

Adam Steinberg says, “An email open isn’t worth what it once was. Savvy marketers have long known that clicks are a more telling indicator of engagement, and in today’s always-on mobile world, this is truer than ever. People are constantly scanning through their inboxes, swiping open emails to quickly skim email content. What happens when an email isn’t compelling? It’s deleted even faster. What’s the net? More people may be opening your emails and skimming them, but fewer are actually reading your emails. The Challenge Many digital marketers look at the number of opens, or open rate,... [...]

Hunter Boyle says, “Selling your products and services online doesn’t have to be stressful. These days, there are numerous ecommerce services that make it easy to grow your business on the web. But with so many options, the overwhelming part can be finding the right fit for your needs. To make that task less daunting, this month we’re featuring four ecommerce tools to help increase your sales. All of these services integrate directly with AWeber, so you can connect them with your email campaigns and stay focused on marketing, not coding. We asked these four ecommerce partners to explain... [...]

eMarketer team says, “The webinar will address these key questions: What are email marketing benchmarks for common metrics such as open rate and clickthrough rate, and what factors are affecting benchmark performance? How do benchmarks differ by industry, time of day or specific email marketing tactics such as automation? What trends and tactics should email marketers have on their radar to improve messaging relevancy?”. Webinar Details Organizer:  eMarketer Key Speaker: Lauren Fisher Topic: Email Marketing Benchmarks for 2014—How Do You Stack Up? Day/Date: Thursday, November... [...]

Erin Haselk says, “Email is the top communication channel for retailers this holiday season and we at Experian Marketing Services are expecting our customers to send a lot of emails. However, to keep the email communication channel open, retailers need to be sure they are working with the best possible email database. Sending to inactive subscribers or inaccurate email addresses can expose retailers to problems with sender reputation. This is the rating a given domain has with Internet Service Providers (ISPs), which can affect a sender’s ability to reach a subscriber’s inbox. Since... [...]