Pamella Neely says, “Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just last week, Return Path, the email certification service, reported that one in six emails never makes it to the inbox. One in six is a lot. What if one in six of your customer-service emails went missing, or one in six order confirmations? Even with... [...]

Spencer Kollas says, “You may have heard that Google recently announced the release of a new app called Inbox. Inbox is Google’s next step in its effort to change the way people use and interact with email on their mobile devices. It is important to note and understand that Google is not changing Gmail, they are simply offering a new app for mobile users. Google has always been at the forefront of innovation with regard to email by adding ways to make it easier for their customers to control and manage their inbox experience. Gmail was one of the first email systems to monitor and filter... [...]

Corinne Sklar says, “For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a “batch and blast” approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email to stand out and get noticed. But there’s good news. You can cut through the clutter by creating personalized email campaigns that are relevant—sometimes irresistible—to the people you are trying to reach. Companies need to adopt new strategies... [...]

Lisa Furgison says, “When a new subscriber comes along, you want to dazzle them. How? Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. To help you create a stellar welcome email, we have a list of seven tips to follow: 1. Send a welcome email immediately When someone new signs up for your email list, they are actively seeking more information about your company. Don’t leave them hanging. You want to feed their curiosity while it’s piqued, which is why you want to send a welcome email right away – within 48 hours is best. 2. Offer value A... [...]

Curt Keller says, “All the great email content in the world isn’t going to do your brand a bit of good if no one opens your email—which is why you need attention-grabbing headlines. So apply these top tips and become a master at writing subject lines! 1. Use the 50/50 rule It seems absolutely preposterous that you spend as much time crafting the subject line, along with the preheader, as you do writing the entire text of the rest of the email, but savvy online marketers are well aware that it is mandatory. It takes time and concentration to write great subject lines. 2. Throw out... [...]

Amanda Martin says, “If you’re a super smarty-pants, you’ll read that headline and be like, “DUH, Amanda! Writing a tweet for inbound marketing is super easy.” But is it really, super smarty-pants? Believe it or not, there are still companies out there that aren’t on board the social media train. Notice I said train, and not bandwagon. Social media is riding the largest upward trend in its history, and it’s not going anywhere any time soon. It’s only going to evolve and leave behind anyone who didn’t hop on board”. 3 Tips to Writing Tweets That Fit Your Inbound Marketing... [...]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Calendars.com faced a challenge that was inherent with its products: Not everyone wants to buy or has a need to purchase a calendar year-round. As a highly seasonal brand, the company relied on promotional messaging in the hopes of maintaining engagement through its slower months. For Calendars.com, this meant April through July. “There are only so many ‘calendar... [...]

Henneke of Copyblogger has published an article on four steps to harness the power of email marketing. Henneke says, “You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle so many demands, right? Building a thriving online business may often feel like an insurmountable task. But when you learn the right way to apply the addictive power of email, you’ll possess a dynamite business tool”. Focus on These 4 Steps... [...]

Joey Taravella has published a blog post about the impact of graphic design elements in marketing emails. Taravella says, “Graphic design. It is a phrase often thrown around without much thought. What does it actually mean to be a graphic designer, and what does that job title entail? I graduated from the University of North Florida with a BFA and a concentration in graphic design and digital media. While in school, I worked for the school newspaper (The Spinnaker) where I started as an illustration artist, which led to a layout designer position and, eventually to art director. Later, I helped... [...]

Ginny Soskey says, “Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they startedrolling out a brand new mobile and web app called Inbox. Though it’s definitely not as drastic as the initial layout change, since the rollout has been slow, marketers have been wondering what makes Inbox different and how it will affect their day-to-day jobs”. Google... [...]