Google just released a new product, you might call it Gmail on steroids. Google calls it Google Inbox. Why bother, when Gmail has been a run-away hit? Here’s Google’s answer: With this [email] evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do—rather than helping us get those things done. New features in the Google... [...]

Emma Snider says, “INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it wasshort on seats. Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into your session due to fire codes. I wouldn’t know, but you could ask Matt Heinz. There were a lot — and I mean, a lot — of people who wanted to attend Matt’s session on email marketing hacks at INBOUND14. What about Matt’s session... [...]

Courtney Eckerle says, “”We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The small team details going from one to 100 email designs per week to achieve a 25% increase in revenue from this email transformation. This campaign from JAM Paper is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign. We looked at all of our case studies and speaker applications and selected the best content to share... [...]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Never underestimate the power of small, strategic changes. At MarketingSherpa Email Summit 2014, Jessica Andreasen, Director of Digital Marketing, ZAGG, a mobile accessories company, revealed how small changes increased revenue per email by 152%. It began when she witnessed a very sharp, steady decline in email revenue. Andreasen knew she needed to find out why her customers... [...]

This is a reminder for Business 2 Community’s email marketing webinar scheduled on November 20. The ‘Business 2 Community’ team says, “Do you write plain-as-vanilla boring copy? You know you do if…..your email list barely responds, or doesn’t buy. This webinar will teach you, and everyone in your company, how to write better emails. But most of all, how to convert your subscribers into paying customers. Key Takeaways By the end of this webinar, you’ll know some of the deepest-darkest secrets of good copy, like these: How to triple your email conversion rate Short copy vs.... [...]

Ayaz Nanji says, “Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive. However, themed emails for holidays that do not usually involve gift-giving (Halloween, Thanksgiving, Black Friday, and Cyber Monday) have the best open rates right before the holiday or actually on it. Below, key findings from the report, which was based on fourth quarter 2013 data from the email campaigns of 30 major brands. Christmas/Winter Holiday Emails Christmas... [...]

Baer says, “Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten, author of the new book “UnSelling,” among others, was on my Social Pros podcast, and he has a really interesting concept in that book called the brand pulse. What he says is that you are never neutral about any brand. Your relationship with any brand is never neutral. It’s either slightly positive, highly positive, slightly negative, highly negative, etc., and that every single interaction that you have with that brand increases your love... [...]

Monica Montesa says, “Building a strong, quality email list and executing a consistently successful email marketing campaign often takes time — especially if you’re just starting out. But that isn’t always comforting to those who want immediate results. While many different factors influence a person’s decision to sign up for an email list (e.g. ease of signing up, perceived value of subscribing), there are ways in which you can give your subscriber base a quick healthy boost — you just have to act quickly. Here’s how you can get started now: 1. Import your existing list. If you’re... [...]

Lisa Furgison says, “When someone signs up for your email list, it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial window of time. Luckily, at the end of this month, we’ll be launching automated welcome emails in our newest version of VerticalResponse. Why is an automated welcome email so important to have in your email tool belt? We’ve identified seven reasons why... [...]

The ‘Business 2 Community’ team says, “Do you write plain-as-vanilla boring copy? You know you do if…..your email list barely responds, or doesn’t buy. This webinar will teach you, and everyone in your company, how to write better emails. But most of all, how to convert your subscribers into paying customers. Key Takeaways By the end of this webinar, you’ll know some of the deepest-darkest secrets of good copy, like these: How to triple your email conversion rate Short copy vs. Long copy. Which one’s better? Where you should use bullet points….that entice people to buy. Why... [...]