MarketingExperiments team says, “The email marketing landscape is always changing. Today’s consumer rarely looks at an email with delight. The “You’ve got mail” days are long gone. The customer now scans through an inbox with a disposition to delete. It is hard enough to get an “open,” let alone a “click.” • So, what is it about an email that generates response? • Which emails are the most effective at converting opens to clicks? • What tactics work today in this skeptical atmosphere? • How can we use email to effectively motivate our customers? Maybe you are an email... [...]
Archive for the 'email marketing' Category
Lisa Toner says, “We’ve all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona, and you’re seriously impressed with yourself. So your mind starts to wander … you think about all the leads you’re going to generate and how you’re going to spend your bonus. But suddenly, a paralyzing fear washes over your entire body. “No, NO! Did I … did I really just hit send on that!!! HOW DO I STOP IT?!” But it’s too late. You have to make the call. Should you hold your head high and admit fault? Or do you run... [...]
Monica Montesa says, “Email folklore may not be as popular as the campy stories and urban legends you heard in your younger days, but it’s the kind of stuff that will raise the hair on the neck of any marketer. Unlike some of the typical ghostly tales, however, these grim accounts are based on true experiences that will chill any witch or warlock to the bone. Don’t believe it? We’ve summoned a few forbidding tales, so read ahead if you dare… The Never-Ending Email The biggest benefit of email is having a guaranteed way to communicate with your customers. But what happens when you own... [...]
Derek S. says, “With the holiday season rapidly approaching, businesses are making the final push to ready their supplies for when consumers start storming into their stores and racing to their websites. MailChimp has released its latest survey titled “Holiday Email Marketing Survey” that outlines the importance of holiday emails for small businesses. The holiday season is the most lucrative time of the year for retail businesses and they’re always looking to get an edge on their competition. The survey in particular outlines the value that holiday emails have for small businesses.... [...]
Daniel Faggella says, “”Conversion” means different things to different people. Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters…) have prices and requirements that change with each job. For them, a prospect’s “conversion” involves more than sending visitors to a purchase page, and a client engagement almost certainly involves phone calls or in-person appointments. Though it might seem that such a more tailored and... [...]
Pete Pachal says, “Google’s on a mission to reinvent email. Its weapon: Inbox, a standalone app that launched last week. Inbox aims to make email more useful with several new tools. It surfaces relevant content (photos, for example) and information from within individual messages so you don’t have to open anything to get at what you really want. Bundles sort your messages for you, letting you find important messages faster. Plus you can add your own reminders that work with Google Now. But there’s something important that Inbox isn’t: Gmail. Although the whole aim of... [...]
Niti Shah says, “Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases and find thebest audience for a particular email, or for a particular piece of smart content on our websites. But, while lists of contacts that fit a target audience are very important, it’s equally important to create lists of people who you don’t want... [...]
Courtney Eckerle says, “As we head into the 2015 Email Awards season, we wanted to reflect on the previous Best in Show winner for Lead Generation, IHS. The marketers in this case study set the standard for this year with a meticulously implemented campaign that focused on a customer-centric transformation of their email marketing strategy. Read this award-winning case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over the legacy contact process“. B2B Email Marketing: How a publishing company used marketing automation to increase... [...]
MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Mobile is big — but just how big exactly? According to Justine Jordan, Marketing Director, Litmus, 49% of people access emails through smartphones. This number has grown fivefold from 2011, and continues to climb as new technology reaches more people. At MarketingSherpa Email Summit 2014, Jordan presented an industry perspective session on how to combine content and design... [...]
Ben Davis says, “The Financial Times has launched a daily digest email called First FT. I’ve noticed a retro trend for daily and weekly digest emails from publishers, with Quartz‘ version regularly cited by digital folk as the first thing they read in the morning. Here’s why email is enjoying a bit of a resurgence. I’ve included some examples of other publishers and their daily digests”. What caused the daily digest email wars? ‘Econsultancy’ Blog [...]