Matt Bacak reports he usually earns over $500 per day from an email to writes a few minutes. He reports his finding that you have only 6 seconds to capture the readers attention long enough to get them to open and read your email. To get and hold attention, he uses what he calls “power words”. These are the words that the mind hears and subliminally creates desired emotion, actions, and reactions. In his Email Boosters, he is sharing 11,076 power Words and phrases that will instantly make you a better email writer. And, as a bonus, he is also including his other email training, Email... [...]

John Tackett says, “Converting attention into interest is really the sole purpose of copywriting. How you approach that task in your marketing efforts can make a huge difference in the results. In this MarketingExperiments Blog post, we’ll look at how some tactical copy changes increased one company’s clickthrough rate by 37% to help you craft effective copy of your own. But first, here are a few snippets on the test. Background: Company selling audio equipment and accessories. Goal: To increase clickthrough rate”. Email Marketing: Copy test increases clickthrough 37% MarketingExperiments... [...]

Tom Sather says, “As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies. Here are some other myths I hear more and more today. Myth #1: I Don’t Need To Worry About Placement If I Have A High Sender Score Sender Score indicates how trustworthy an email sender’s IP address to an email provider, ISP or filtering company. It answers the question of how likely... [...]

Kristen Dunleavy says, “Did you know that a whopping 65 percent of consumers are more likely to use a business which has positive online reviews (up from 52 percent in 2012), yet only 13 percent of small business owners proactively ask for them? Reviews are a ridiculously powerful (and sadly overlooked) means of attracting and converting new customers. Think about it: What’s the first thing you do before trying a new restaurant? Probably visit Google or Yelp for research, and if you see rave reviews, you go ahead with a reservation. See how easy that was? Now imagine applying this to your... [...]

Niti Shah says, “Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. Here are 10 common things we email marketers can all relate to (don’t worry — they’re not allbad), complete with GIFs to make you smile and advice on how to rock your email marketing”. 10 Things Every Email Marketer Can Relate To HubSpot  [...]

David Kirkpatrick says, ““Metrics, and the data behind those metrics, are the lifeblood of digital marketing and email campaigns. But, the initial analysis of the raw data sets is not as straightforward as it might seem, as National Instruments found out with the global rollout of a drip email campaign. Read on to find out why a change in analysts caused a precipitous drop in conversion rate, and how the team reacted to the challenge to create a more robust and consistent data handling and management process“. Marketing Analytics: How a drip email campaign transformed National... [...]

Seth Fiegerman says, “Slingshot began with a misfire, and hasn’t fared much better since then. Facebook accidentally released its Slingshot app on June 9, then quickly removed it from Apple’s App Store. Eight days later, the social network officially released the app on iOS and Android, which lets users send playful photos and videos that then disappear. Now, one month after its official launch, Slingshot has effectively disappeared from App Store rankings. The app briefly cracked Apple’s list of top 50 free apps in the United States the day after it launched, but began a... [...]

John Foreman says, “When we think “data science,” most of the headlines that come to mind are tales of the creepy and the overreaching. And unless you’re Tommy Wiseau, creepy is contrary to a good customer experience. Especially at a company like MailChimp, where I work as Chief Data Scientist. MailChimp is the world’s largest email service provider, and the way it got there was by placing an enjoyable user experience and intuitive workflow over a tedious part of a marketer’s day. So while MailChimp is swimming in data (we send 10 billion emails a month), this data is not... [...]

Ramsay Taplin says, “Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers. But how do you gain more email subscribers? You already have so many ongoing content marketing tasks. When it comes to growing your email list, which methods work and which ones are a waste of time?”. 5 Subtle Writing Strategies That Drive Email Signups ‘Copyblogger’ Blog  [...]

Dave Hendricks says, “If email marketers aren’t leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge conversion and marketing opportunities. In 2011, Marc Andreessen said, “Software is eating the world.” In 2013, BEA said, “Mobile is eating the world.” In 2014, The Atlantic said, “Mobile is devouring attention. “ And now, mounting evidence shows that email is eating mobile. In the report that we released earlier this month, “Email Everywhere: Adapting to the Mobile Nature... [...]