Lucy  Wilsdon says, “The days of guaranteed inbox placement are over, therefore it’s time to concentrate on the second layer of email marketing: data.It is now more important than ever to understand the asset which is your data and the ability of data to provide inbox placement for your emails.So how can you utilise data to produce emails which recipients want to read, as well as email that delivers revenue?I believe that the answer to this query is engagement.I recently read a blog which stated that in 2010 Hotmail delivered 2.5m emails daily. To help put this into perspective,... [...]

Ali Swerdlow says, “A clean list is the key to better email marketing performance. Sending emails to invalid addresses negatively affects your sender reputation causing ISPs to filter and block your email. The higher your reputation, the more of your email gets delivered to the inbox.Use this checklist to ensure your email list is clean, you’re mailing the right subscribers with the right message, and you’re getting the most out of your email marketing investment:Remove inactive subscribers (people who have neither opened nor clicked in the last year) from your list. This will help... [...]

Sam Kusinitz says, “Triggered emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can be the difference between a very happy customer and losing a contact altogether.As long as the automated email is relevant, timely, and provides value to the recipient, triggered emails can be used to save marketers a tremendous amount of time and, more importantly, better engage your contact database.Take... [...]

Christian Arno says, “Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today?In 2009 The Wall Street Journal published an article declaring that email was, if not quite dead, very much on its last legs as the king of digital communication. Ironically enough, it was the single most emailed article of the day. Five years on, instant messaging, shares, likes, tweets, and all the other ways we have of exchanging information have become increasingly important, both within the marketing world and the daily lives... [...]

Noah Kagan says, “At the beginning of 2014, I set a goal to reach 50,000 email subscribers for OkDork.com, my personal blog about marketing.When the year began, there were about 12,250 subscribers and 35 new subscribers were joining each day. Like any good marketer will do, I sat down and did the math. To reach my goal of 50,000 subscribers I would need almost a 3X increase in the number of new, daily subscribers. Eeek!Where to even begin?Personally, I love posts and articles that share marketing tactics that and walk you through each step, so in this article, I’m going start... [...]

Margaret Farmakis says, ““Intellectuals solve problems; geniuses prevent them.” When Albert Einstein relayed this very wise message, he was decades removed from a world of computers and email marketing. However, Return Path email geniuses still follow this simple principle, helping clients prepare for problems before they occur. Blacklisting can be a major roadblock to inbox placement, so Return Path recently published an ultimate guide to blacklists to share research on blacklisting trends. The following highlights can help you channel Einstein and prevent blacklistings before they’re... [...]

John Sherer says, “According to the data from Referral Squirrel, on average, 80% of sales are made on the fifth to twelfth contact with a prospect.To me, this can mean one of two things:Sales reps are sending far too many useless follow-up emails to prospects.Sales reps are maintaining healthy relationships with prospects before closing.If the former is true, I’m here to change that. And in either case, all of us in Sales need to do a better job of connecting with our prospects in valuable ways. We can’t selfishly send “just checking in” emails at completely... [...]

John Sherer says, “On average, 80% of sales are made on the fifth to twelfth contact with a prospect — according to the data from Referral Squirrel.To me, this can mean one of two things:Sales reps are sending far too many useless follow up emails to prospects.Sales reps are maintaining healthy relationships with prospects before closing.If the former, I’m here to change that. And in either case, all of us in sales need to do a better job of connecting with our prospects in valuable ways. We can’t selfishly send “just checking-in” emails at completely... [...]

Cezar Kolodziej says, ““Give us your email address and we’ll give you great deals.” These seductive words charm millions of customers every day eager to get a good deal from their favorite retailer.Unfortunately, soon after signing up for these deals, the emails often hit the junk mail folder, never to be seen by the intended recipient.With Millennial preferences changing, perhaps it is time to evaluate our digital marketing strategies. Instead of replicating the wheel by sending the same kinds of email messages to mobile devices, we should get a little smarter about how we are direct... [...]

Ginny Soskey says, “I hate to make you suspicious, but there’s someone on your team you shouldn’t always trust. Don’t take this the wrong way — they’re good at their job, but sometimes, they’re just wrong. What’s worse: They don’t even realize that they’re wrong.Do you know who I’m talking about?It’s you. It’s me. It’s literally every person ever.So don’t feel bad — especially because there’s a way to tilt the odds in your favor so that you’re right more often than not”.How to... [...]