Christopher Ratcliff says, “Continuing my quest to investigate how various industries use email marketing, here’s a look at how some of our favourite fashion retailers use this most effective yet often neglected marketing channel. Much like my round-up on the travel industry a couple of weeks ago, I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it. As well as the... [...]

John Bonini says, “When was the last time you responded to any type of interruptive advertisement? If you’re anything like most modern consumers, it was probably sometime during the Clinton administration. Thankfully the inbound marketing movement has helped businesses adapt their strategy to align with this changing behavior, however it’s also caused practitioners to freeze up when asked about their process for actually connecting with inbound leads. “Well…I wait until they fill out a consultation form or let me know they’re ready to talk.” Too many marketers... [...]

Courtney Eckerle says, ““We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The ecommerce team at JAM Paper applied underutilized behavioral data to the email program to develop a welcome series, retargeting series and cart abandonment campaign. Read on to learn how the small team went from one to 100 email designs per week, and achieved a 25% increase in revenue from this email transformation“. Segmentation: How a small office... [...]

Dan Bond says, “Think about the last time you visited the supermarket. Did you just pop-in to grab something? Or go in with a long shopping list? Either way, there’s a good chance you came out with something you didn’t intend to buy. That beer you like that was on special offer. A chocolate bar from near the till. Of course, supermarkets are deliberately designed to entice you into making impulse purchases. From the floor layout, right down to the placement of items on the shelves. Supermarket planning is handled by experts with a solid understanding of psychology and consumer behaviour.... [...]

Christopher Ratcliff says, “More than half (52%) of 18-34 year-olds have clicked through to a website from a mobile email, so it’s therefore imperative for email marketers to ensure their communications are suitably optimised for all mobile devices. This stat comes from all the way back in 2012. Since then different studies by different companies have revealed similar numbers: 68% of people use their mobiles for email; 41% of emails are opened on mobile devices; the latest study I could find is by Litmus revealing that in 2013 48% of all emails were opened on mobile. So how do marketers... [...]

Ayaz Nanji says, “Several industries passed the email “mobile tipping point” in 2013, with more than half of all sent marketing emails in the vertical opened by consumers on smartphones or tablets, according to a recent report from Knotice. The open rates of emails sent by the consumer services, hospitality, and financial services industries all rose past 50% in the second half of 2013, the analysis of 1 billion emails sent by companies in 11 industry segments last year found. Overall, the number of emails opened on a mobile device (smartphone or tablet) rose to 48% by the... [...]

Martin Misiowiec says, “Proving ROI is one of the biggest pressures for modern marketers, especially as technology keeps changing the goalposts. Where should you be investing your time and money? One day it’s all about email, the next social media – but what gives the best online marketing ROI? And should you ditch what you know just to make sure you don’t miss out on a new audience? Let’s take a look at three popular marketing channels”. Email Marketing, Social Media Marketing, Online Reviews – Which Gives the Best ROI? Business2Community.com  [...]

Corey Eridon says, “Two years ago, I wrote a post for this blog called “10 Simply Awesome Examples of Email Marketing.” Since then, I’ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies’ great email marketing. And, hey, sorry it took two years to collect more examples. I just didn’t want to sign up for a bunch of email lists in the hopes they might send something remarkable — this post’s... [...]

Pamella Neely says, “Transactional emails are so important, yet so boring. Too many transactional emails go ignored by marketers, while we focus our time and energy on attracting attention to promotional emails. It’s ironic that these same “boring” transactional emails end up being the ones our customers pay the most attention to. Transactional emails have click-through rates almost six times higher than promotional emails. Their open rates often exceed 100 percent (because they are often opened more than once)”. 8 Ways to Spice Up Transactional Emails Web Marketing Today  [...]

Brittany Leaning says, “I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutelylove. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine. That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. As Henry David Thoreau would say, “Simplify, simplify.” The most effective marketers know how to simplify... [...]