Graham Carlton says, “Email marketers and brands must be well aware of the existence of ‘report spam’ buttons on email clients, and the potential risks to sender reputation if recipients press them. Then there’s the new Gmail unsubscribe feature. Though this is likely to be less harmful than the spam button, could help Google distinguish between ‘good and ‘bad’ senders. Despite these features, and customers’ frustration with what they consider to be spam, some unsubscribe processes are just too painful. I’ve been clearing out my over-cluttered... [...]
Archive for the 'email marketing' Category
The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”. Andrea Carter says, “Canada’s new spam law, better known as CASL, is set to take effect on July 1, 2014. Similar to CAN-SPAM here in the U.S., Canada’s upcoming legislation is a way for regulators to help consumers dodge unwanted and unsolicited emails. The good news is AWeber customers need not worry”. What You Need to Know About Canada’s Anti-Spam Law (CASL) Aweber Blog [...]
The latest article on ‘Marketing Land’ is titled “5 Tips For The Email Deliverability-Obsessed”. Justin Zhu says, “Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it comes to accepting email, and they are very tight-lipped about their algorithms. Finally, once you attain a... [...]
The latest article on ‘MarketingProfs’ is titled “How Mobile Consumers Engage With Promotional Emails”. Ayaz Nanji says, “Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner. Just over 42% of US consumers surveyed say familiarity with the sender’s name is the main influence on deciding whether to open a promotional email on their mobile device. Other major factors include awareness of a special deal/price in the message... [...]
The latest article on HubSpot blog is titled “Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration”. Rachel Sprung says, “How do you think of what to put in your emails? It isn’t easy, is it? After a while, the same old content we depend on feels, well, old. Though it’s still converting fairly well, you know that you can’t be a one trick pony if you want to grow your email channel into a real asset for your company. But if you’ve been pulling ideas and links from the same places for a while, it’s hard to think new content... [...]
The latest ‘Aweber’ blog post is titled “How Split Testing Your CTA Will Boost Your Business”. Katie Pilot says, “What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something. So you include a call to action (CTA). Your CTA is what drives someone to do what you want them to do. If you’re not confident in your CTA, there is a quick fix for you! That’s right… a split test. CTA, like sign up forms and subject lines, are awesome to split test. The... [...]
MarketingSherpa has released a case study titled “Email Marketing: Browse abandonment campaign drives more than $300,000 in additional sales for menswear site”. Courtney Eckerle says, “Noticing a large portion of customers browsing the website, but not adding a product to their cart, menswear website Paul Fredrick decided to reach out and guide consumers to that next step. By reaching out to customers at this critical point in the funnel, Paul Fredrick was able to experience more than $300,000 in additional sales since launching the campaign in May 2013“. Email Marketing:... [...]
The latest ‘Econsultancy’ blog post is titled “What is a decent email marketing response rate?”. Christopher Ratcliff says, “Despite all the data you’ve acquired from measuring your email marketing campaign – deliverability, open-rates, conversions – how do you know whether this data compares favourably with your competitors’ efforts or not? Imagine you’re a travel company running an email campaignand your figures say you currently have a 20% open rate with a 3% click-through rate, how do you know if this is good or bad? To the non-professional marketer... [...]
The latest article on ‘MarketingProfs’ is titled “How Email Blacklists Affect Marketing Campaigns”. Ayaz Nanji says, “Landing on an email blacklist—a collection of IP addresses and domains flagged as “known” sources of spam—can greatly affect a brand’s ability to reach consumers, according to a recent report from Return Path. For example, provider Spamhaus’s blacklists significantly influence inbox placement decisions at Gmail, sometimes preventing more than half of a blacklisted brands’ Gmail subscribers from receiving their... [...]
The latest article on ‘Marketing Land’ is titled “3 Fool-Proof Email List-Building Strategies With Facebook”. Daniel Faggella says, “Though social followings and social engagement play an important role in any company’s overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from “fan” to “subscriber” is an important conversion point for many online business — but it’s often not done with much finesse. In this article, we’ll look at three simple methods for taking... [...]