Corey Eridon says, “Two years ago, I wrote a post for this blog called “10 Simply Awesome Examples of Email Marketing.” Since then, I’ve been collecting examples of email marketing that are awesome to be used in a sequel to that post. Be it lovely design, captivating copy, or just a great use of the medium, please enjoy the following companies’ great email marketing. And, hey, sorry it took two years to collect more examples. I just didn’t want to sign up for a bunch of email lists in the hopes they might send something remarkable — this post’s... [...]
Archive for the 'email marketing' Category
Pamella Neely says, “Transactional emails are so important, yet so boring. Too many transactional emails go ignored by marketers, while we focus our time and energy on attracting attention to promotional emails. It’s ironic that these same “boring” transactional emails end up being the ones our customers pay the most attention to. Transactional emails have click-through rates almost six times higher than promotional emails. Their open rates often exceed 100 percent (because they are often opened more than once)”. 8 Ways to Spice Up Transactional Emails Web Marketing Today [...]
Brittany Leaning says, “I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutelylove. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine. That’s why I wanted to share this list of 10 things in email newsletters that simply don’t need to be there. As Henry David Thoreau would say, “Simplify, simplify.” The most effective marketers know how to simplify... [...]
Courtney Eckerle says, “Nonprofit public radio broadcaster and television program producer WGBH had marketing programs running across multiple channels, but none of them were coordinated. In this week’s MarketingSherpa Email Marketing case study, see how the marketing team aligned all of their marketing touchpoints so they could better engage, increase funding and help reinvigorate public media“. Email Marketing: Database hygiene improves membership communications and reduces record duplication rate to 0.2% for WGBH Boston MarketingSherpa [...]
Graham Carlton says, “Email marketers and brands must be well aware of the existence of ‘report spam’ buttons on email clients, and the potential risks to sender reputation if recipients press them. Then there’s the new Gmail unsubscribe feature. Though this is likely to be less harmful than the spam button, could help Google distinguish between ‘good and ‘bad’ senders. Despite these features, and customers’ frustration with what they consider to be spam, some unsubscribe processes are just too painful. I’ve been clearing out my over-cluttered... [...]
The latest ‘Aweber’ blog post is titled “What You Need to Know About Canada’s Anti-Spam Law (CASL)”. Andrea Carter says, “Canada’s new spam law, better known as CASL, is set to take effect on July 1, 2014. Similar to CAN-SPAM here in the U.S., Canada’s upcoming legislation is a way for regulators to help consumers dodge unwanted and unsolicited emails. The good news is AWeber customers need not worry”. What You Need to Know About Canada’s Anti-Spam Law (CASL) Aweber Blog [...]
The latest article on ‘Marketing Land’ is titled “5 Tips For The Email Deliverability-Obsessed”. Justin Zhu says, “Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it comes to accepting email, and they are very tight-lipped about their algorithms. Finally, once you attain a... [...]
The latest article on ‘MarketingProfs’ is titled “How Mobile Consumers Engage With Promotional Emails”. Ayaz Nanji says, “Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are coming from, according to a recent report from Campaigner. Just over 42% of US consumers surveyed say familiarity with the sender’s name is the main influence on deciding whether to open a promotional email on their mobile device. Other major factors include awareness of a special deal/price in the message... [...]
The latest article on HubSpot blog is titled “Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration”. Rachel Sprung says, “How do you think of what to put in your emails? It isn’t easy, is it? After a while, the same old content we depend on feels, well, old. Though it’s still converting fairly well, you know that you can’t be a one trick pony if you want to grow your email channel into a real asset for your company. But if you’ve been pulling ideas and links from the same places for a while, it’s hard to think new content... [...]
The latest ‘Aweber’ blog post is titled “How Split Testing Your CTA Will Boost Your Business”. Katie Pilot says, “What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something. So you include a call to action (CTA). Your CTA is what drives someone to do what you want them to do. If you’re not confident in your CTA, there is a quick fix for you! That’s right… a split test. CTA, like sign up forms and subject lines, are awesome to split test. The... [...]