The latest ‘Econsultancy’ blog post is titled “Seven basic email marketing metrics you should be tracking”. David Moth says, “Email remains one of the most effective and versatile channels available to marketers.  One of its main strengths is the variety of goals that can be achieved through email, including sales, customer service or aftersales. Each different campaign may have slightly different KPIs, but there are some that are universally applicable. Here I’ll summarise some of the most important email KPIs that marketers need to be aware of – it’s for... [...]

The latest article on HubSpot blog is titled “Your Email Marketing Tactics Might Be Illegal. Here’s How to Fix Them”. Serena Acker says, “Several years ago, I was on the hunt for the perfect top to sport during a half-marathon I was running. I found said sportswear at an outlet of a national name-brand store you would absolutely recognize the name of if I decided to throw them under the bus. (But they shall remain nameless because I’m a nice person.) On a whim, I decided to sign up to receive their email promotion at checkout in order to receive an additional percentage... [...]

The latest ‘Econsultancy’ blog post is titled “Is email automation the beginning, the end, or just one of the bits in the middle?”. Tim Roe says, “Email has come a long way in the last couple of years with automation, optimisation and big data all being appended to the humble ole email. But where does this leave email marketers? What should we be automating and why? Are campaign emails dead? Is it just easier to batch and blast? In this piece I will look at two major objectives for marketing email and discuss what is automated and what is not”. Is email automation... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Make Sure Your Emails Land in Gmail’s Primary Inbox″. Baer says, “It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. Unfortunately, there are some challenges with making sure your emails reach your intended recipient. Guess what the... [...]

The latest ‘Aweber’ blog post is titled “How to Get Higher Email Opens By Split Testing Subject Lines”. Katie Pilot says, “Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once your list has taken shape. You can also test different elements of your emails to see what makes for more successful emails. One of the easiest things to test is your subject... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing CTA design: five good vs. six bad examples”. David Moth says, “Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment. Data taken from the Econsultancy Email Marketing Census 2014 shows that 68% of companies rate the channel as ‘good’ or ‘excellent’ for ROI. One of the most important aspects of email design is an effective call-to-action, as it needs to inspire recipients into engaging further with your brand. We’ve... [...]

The latest Silverpop blog post is titled “5 Approaches to Minimizing Unsubscribes”. Loren McDonald says, “The bad news: Email subscriber churn is one of the biggest secrets in the email-marketing industry. Few marketers are talking about it publicly, but many are worrying in private because, for the first time for many brands, their subscriber acquisition efforts are not keeping up with subscriber churn. The good news: This challenge is a wake-up call to marketers, telling them they must get a handle on their approach to subscriber acquisition and address the issues that drive... [...]

The latest ‘Econsultancy’ blog post is titled “Email marketing benchmarks 2014: how do you stack up?”. David Moth says, “It’s human nature to be curious of what your neighbours are up to, as we all like to keep up with the Joneses. And this same basic desire is what makes industry benchmarks so valuable, as there’s no point trumpeting your 18% email open rate if your competitors are all achieving closer to 30%. A new email report from Silverpop gives a useful insight in this regard, as it offers benchmark data from nearly 3,000 brands from 40 countries. Read on... [...]

The latest article on  ‘Marketing Land’ is titled “Get A 31% Increase In Email Revenue With A Dedicated Infrastructure”. Steve Dille says, “Mobile marketing, like text and push notifications, is growing fast — but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels just serves to strengthen the primacy of email as a marketing tool. In fact,... [...]

The latest article on ‘Website Magazine’ is titled “Finding the Optimal Email Frequency”. Allison Howen says, “Email is the virtual workhorse of digital marketing and every Web worker knows it. But knowing how often and when to hit send is a common challenge email marketers face. Although there may not be a “right” answer when it comes to optimal delivery rate, there are a few questions that marketers should keep in mind to ensure their campaigns perform better”. Finding the Optimal Email Frequency Website Magazine  [...]