The latest ‘Econsultancy’ blog post is titled “Three quick tips for optimising email marketing”. James Critchley says, “After years of studying the online purchasing journey, I have a theory that when making an important purchase shoppers draw up a shortlist of four desirable items and/or four retailers to buy them from. In her book, The Art of Choosing, Professor Lyengar reveals that too much choice renders us overwhelmed to the point of indecision – so it makes sense that we would limit our choices in order to make the decision process simpler for ourselves. Think... [...]
Archive for the 'email marketing' Category
Matt Bacak has been an e-mail marketer for over 10 years, and he sends out thousands upon thousands of e-mails every day. He has tested and tuned his process over and over, because he was looking for the best ways to use e-mail to run a business. You can get the benefit of his experience, his testing and his expensive self-education on how to use e-mail most effectively in his new training, 47 Ways To Increase Your Open Rates and Clicks. The average marketer misses a lot of the opportunity for improved results by overlooking a few simple improvements that can make a big difference in their results. In... [...]
The latest article on ‘MarketingProfs’ is titled “Marketing Email Benchmarks: Open Rates, CTRs, Device Trends”. Ayaz Nanji says, “Marketing email volume fell more than 20% in the first quarter of 2014 compared with the mailing-heavy fourth quarter of 2013, but both average open and unique click rates increased during the same period, according to a recent report from Yesmail. Perhaps due to the lower volume and frequency of marketing emails in 1Q14, overall open rates increased 6% and overall unique click rates grew 8%. Financial service companies had the highest... [...]
MarketingSherpa has released a case study titled “Email Marketing: Persona-based email campaign drives 7% conversion rate with targeted content”. Courtney Eckerle says, “Collegis Education created an email campaign focused on retargeting to soft inquiries by sending an email and having the recipients self-select an option that best fit where they were in the sales funnel. By identifying the main persona pathways, the Collegis team was able to create a strategy around providing highly targeted content to help prospects overcome their pain points. The results of this effort drove... [...]
The latest article on HubSpot blog is titled “How to Get More People to Open Your Emails [Video]”. Ginny Soskey says, “For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on it? Pleaseohpleaseohplease go well. Wouldn’t it be nice to know beforehand if your email would get opened? Full... [...]
The latest ‘Econsultancy’ blog post is titled “Writing mobile email subject lines: four key considerations”. David Moth says, “Based on the marketing emails that I receive on a daily basis I am going to leap to the assumption that not many brands are optimising their messages for mobile. I’m still expected to do an awful lot of pinching and zooming if I want to browse the new offers from Reiss or ASOS, for example. Data from Econsultancy’s Email Marketing Census 2014 shows that just under half (47%) of businesses are optimising emails for mobile devices, while... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Deliverability: key to measuring email marketing success”. Michael Barnes says, “For many marketers, comparing campaign results against their peers or industry averages is a primary tool to measure success. However, because email marketing campaigns vary so greatly it can be difficult to accurately benchmark your program’s success. Another way to think about campaign success is achieving the highest possible delivery rate. This looks at your own individual campaign and the likelihood of your specific campaign meeting... [...]
The latest ‘Aweber’ blog post is titled “How Split Testing Sign Up Forms Gets You More Subscribers”. Katie Pilot says, “Are you trying to figure out the most effective way to reach your customers? Don’t guess – test! Split testing (sometimes called A/B Testing) is a great way to understand your customers better. These tests give you the opportunity to compare two different variations of the same element in your online marketing to see what your audience responds to best. You can then create a more effective web presence, email campaign, or online sales pitch”. How Split Testing... [...]
The latest article on HubSpot blog is titled “How to Spot a Bad Email List and Turn It Into a Good One”. Lindsay Kolowich says, “Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. But it’s not the best way to reach people who don’t want to hear from you. Bad lists won’t just stall your marketing efforts, they’ll actually undermine your business. If you don’t regularly clean your email lists to ensure everyone you email has a valid... [...]
The latest article on ‘Business 2 Community’ is titled “An Email Marketing Method For SEO Related Service Providers That Actually Works”. Phil Singleton says, “As an Internet marketing services agency in the US MidWest, we are cold-called and email spammed every day from domestic and offshore companies trying to sell us our own services, or soliciting to become a reseller of their search engine optimization services. Truth be told, it doesn’t make sense for an SEO company to outsource any SEO work to third parties – especially when it comes to any form of link building.... [...]