The latest article on  ‘Marketing Land’ is titled “Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View”. Ginny Marvin says, “It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latesttest of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox. The images — now cached and delivered from its own servers – thanks to Google’s move at the end of... [...]

The latest ClickZ blog post is titled “3 Ways to Maximize Email Marketing Results This Year”. Kara Trivunovic says, “The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers. While the vast majority of subscribers – some estimate as high as 80 percent – admittedly subscribe to email lists purely... [...]

The latest Silverpop blog post is titled “Why NOT to Resend to Email Addresses from Suppression Lists”. Rex Burroughs says, “Several times recently I’ve been asked if it’s OK to try to resend to email addresses flagged as undeliverable on a suppression list. The short answer is no.To understand why, it’s necessary to understand how addresses get on the suppression list. While this can differ slightly from ESP to ESP, in general addresses are added for three reasons: Opt-out Abuse complaint Undeliverable“. Why NOT to Resend to Email Addresses from Suppression Lists Silverpop... [...]

The latest article on ‘MarketingProfs’ is titled “Email Design and Platform Trends”. Ayaz Nanji says, “Emails are becoming increasingly active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. The use of animated GIFs, in particular, has spiked significantly, with 74% of marketers saying they have experimented with including them in emails. Other popular active features include responsive mobile design (33% have used), movable ink (27%), video (26%), and horizontal or multi-directional... [...]

This is a reminder for the Business 2 Community’s email marketing webinar.  Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Change in CTA copy increases clickthrough 13%”. John Tackett says, “The “ask.” When you strip marketing down to its core, your call-to-action is arguably the most important element in your email marketing. If you get it just right with your copy, customers will give their permission with clicks, downloads, a purchase or whatever desired action is intended. Get the copy wrong, however, and a CTA is becomes “ignore-the-action” from the customer’s perspective. So what role does copy play in the success of a... [...]

The latest ‘Econsultancy’ blog post is titled “Managing email unsubscribes: best practice tips”. Christopher Ratcliff says, “No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’.  Whether your subject lines are written to be as persuasive as possible, your content has been optimised to the very last character, you’ve segmented and tested to within a gigabyte of an email’s resilience, someone, somewhere will think “not these guys again” and hurl your present and future endeavours... [...]

The latest ClickZ blog post is titled “Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else”. Jessica Lee says, “Email is an important aspect of many brands’ marketing channels. TrackMaven wanted to explore what brands were up to with their email campaigns, so they examined more than 2,000 email lists and more than 93,000 emails to find out. In their study, TrackMaven looked at days and times sent, word count, headlines, imagery used, and more. Let’s have a look at the results published this week. Thursday was the most popular day to send email, while Tuesday and... [...]

The latest VerticalResponse blog post is titled “50 Unique Ideas for Your Next Email”. TheVR team says, “As a business owner, you’re juggling a lot of day-to-day to tasks and may not have time come up with ideas for your next email or promotion.We’ve put our creative noggins together to create a full year’s worth of quirky and engaging email ideas. Each month centers on a specific theme. Within that month, you’ll find four out-of-the-box email ideas for your small business. Each month also contains a marketing tip to get your creative mojo flowing. January This month celebrates... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Email and Web top marketers’ list of most effective channels, with social on the rise”. Kassidy Keller says, “As a part of the recently released 2014 Digital Marketer: Benchmark and Trend Report, Experian Marketing Services surveyed North American marketers across nine different verticals about their marketing initiatives. Of the marketers surveyed, the large majority are marketing in multiple channels, with almost 100 percent active in email, social and Web“. Email and Web top marketers’ list of most effective... [...]