MarketingSherpa has released a case study titled “B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate”. Courtney Eckerle says, “In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy. A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make... [...]
Archive for the 'email marketing' Category
The latest article on ‘Business 2 Community’ is titled “13 Useful Tips for Integrating Email Marketing and Social Media”. Genia Stevens says, “Besides the obvious stuff, like adding social media icons in the header and footer of your email template, testing subject lines and tracking your success, there’s a lot more that digital marketers can do to increase their email marketing campaign’s likelihood of success. Before you craft your next email marketing piece, take some time to re-evaluate your email marketing strategy. Do you even have a strategy? Is it written down?... [...]
The latest VerticalResponse blog post is titled “What’s New With Google, March 2014”. Chipper Nicodemus says, “We just returned from SMX West, a search conference in San Jose, CA and came back with some breaking news from Google. The biggest news came from Matt Cutts of Google, who stated that there is a new generation Panda algorithm update in the works that will help small businesses. Matt didn’t give an exact date of when this update would be released, but he did say it will be a bigger update and also described it as “softer”. As a small business you can prepare... [...]
The latest VerticalResponse blog post is titled “How to Gauge Email Responses”. The VR team says, “Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? These are all valid questions. Plenty of people just like you wonder about the same things so we’re going to break down email marketing benchmarks to help you gauge your success.We’ll define each metric, give you an average to shoot for and, with the help of online supplement retailer, Russell Lundstrom, we’ll... [...]
The latest article on Return Path blog is titled “The Non-Evolution of Email Best Practices”. Clea Moore says, “To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that getting by with the bare minimum is no longer enough to get you delivered... [...]
The latest ‘Econsultancy’ blog post is titled “Email remains the best digital channel for ROI”. Graham Charlton says, “As with many things in digital, there’s always someone proclaiming the imminent death of email. Its ‘killers’ are said to include social media, instant messaging, and spam. However, it’s still here, it works, and we can prove it. According to our Email Marketing Industry Census2014 sponsored by Adestra, revenue from email has increased proportionately by 28% in one year“. Email remains the best digital channel for... [...]
The latest ClickZ blog post is titled “7 Strategies to Optimize Your Email Marketing Campaign”. David Bakke says, “Pinterest might be flashy and Twitter might be trendy, but old-school email is still the best in the business when it comes to generating customer interaction and sales. When you send an email to a list of customers or clients, you’re reaching targeted individuals who opted-in to receive your content. That means they’re already primed and ready to follow through on whatever you’re offering. However, your email campaign is only as good as the follow-through you... [...]
The latest VerticalResponse blog post is titled “3 Steps to Building Your Email List with Pinterest”. Colleen Corkery says, “The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. More than 2,000 attendees are soaking up community management, content, and social media marketing strategies, tips and trends. One of this year’s hottest topics? Pinterest, the visually appealing photo pin board social site. As Michael Stelzner, founder and CEO of Social Media Examiner stated in his keynote speech, “Visuals are a huge deal people.... [...]
The latest article on ‘MarketingProfs’ is titled “10 Email Best-Practices”. Verónica Maria Jarski says, “Some 122,500,453,020 emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. The following tips from Madison Logic‘s infographic features 10 best-practices that can get your emails noticed. The first tip is to craft a subject line that sings. Surprisingly, Madison Logic found, punctuation isn’t necessa“. 10 Email Best-Practices MarketingProfs [...]
The latest VerticalResponse blog post is titled “The 9 Emails Your Business Should Be Sending”. The VR team says, “If you want take your email marketing to a new level, we’ve put together nine emails your business should send on a regular basis. We’ll tell you the purpose of each email and the type of businesses that can benefit from it. We’ll also tell you, on a scale of 1 to 5, the difficulty level for each email. The closer the number is to 5, the more effort it takes. Plus, we give you three tips to create each email. 1. Promotional Email Purpose: To promote a product... [...]