The latest VerticalResponse blog post is titled “How to Effectively Use Facebook Ads + Email”. Colleen Corkery says, “On the last day of Social Media Marketing World, Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach, continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. With that, Amy Porterfield, Social Media Marketing World Speaker,... [...]
Archive for the 'email marketing' Category
The latest VerticalResponse blog post is titled “3 Reasons Why Emails Don’t Get Opened”. Eli Menaker says, “Email marketing isn’t an exact science and continuously testing how to best capture the interest of our readers is a common practice. We’re always looking for ways to improve copy, design, headlines, etc. But sometimes, recipients will delete an email before they even open it! Why? Below are three reasons an email may never get opened:1. Committing a subject line faux pas – You only get one chance to make a first impression, as the saying goes, and it’s certainly... [...]
The latest article on ‘MarketingProfs’ is titled “How to Craft the Perfect Email Subject Line”. Dmitri Leonov says, “According to some estimates, more than 144 billion emails are sent every day—and, sometimes, it seems like every one of them lands in your inbox. Even those of us who are tasked with creating email marketing campaigns aren’t immune to information overload: We all know what it’s like to be bombarded with email messages—all competing for a share of our attention during a busy day. If it’s your job to come up with a subject line that is compelling enough... [...]
Email Ninja Plus is the newest module of Email Ninja series. It has been added to the prior Email Ninja 1 and Email Ninja 2 to form the Email Ninja Academy. As people’s response to email evolves ovr time, we always need to stay up to date, The Email Ninja Academy has been regularly updated to satisfy thousands of its customers. It has less than 3% total refund rate, which is quite remarkable in the IM niche. With Email Ninja plus, they (Anwesh Rath and Reed Floren) are adding what they call their “6-figure twist” to their training. They say you will discover how to: • Significantly... [...]
The latest post on ‘Mashable’ is titled “Better, Not More: 3 Ways to Maximize Email Marketing Data”. Kara Trivunovic says, “The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers. While the vast majority of subscribers — some estimate as high as 80% — admittedly subscribe to email... [...]
The latest article on Return Path blog is titled “Gmail Turns the Inbox into a Visual Feast – What Marketers Need to Know”. Tom Sather says, “For marketers, Gmail’s promotion tab has been a bit of a blessing and a curse. Today, Gmail delivers more opt-in marketing emails to the promotions tab compared to the spam folder. This has been great for businesses since the chances of people reading emails in the spam folder is slim to none. On the other hand, people reading promotional emails from certain companies and industries declined slightly after the change, but not... [...]
Email Ninja Academy is Back. This is the third version, and it has all the value of version 1, all the tips and techniques of version 2 plus some new tested ideas and tools never seen before. Has Gmail Tabs updates lowered your email open rates? InEmail Ninja Academy, version 3, Anwesh Rath adds new insights to cope with the recent changes in the email environment, such as Gmail’s new tabbed interface. It is unusual for any marketer to reveal the exact strategies he uses in his own email campaigns, strategies that bring him over $1000 USD a day consistently. Well, in Email Ninja Academy (class... [...]
The latest article on ‘Website Magazine’ is titled “Gmail Testing a Visual Promotions Tab”. Allison Howen says, “Google wants the inbox to be a lot more visual. In fact, the company is trying out a new version of Gmail that lets users view the Promotions tab through a visual, grid layout. Users that are part of the test will be able to see images from deals, offers and other marketing emails found within the Promotions tab. The new inbox view also comes with infinite scrolling so users can quickly scan through their messages, as well as the ability for users to toggle between the... [...]
This is a reminder for the Business 2 Community’s email marketing webinar. Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred... [...]
The latest article on HubSpot blog is titled “Pinterest-Like Layouts Could Take Over Your Gmail Soon”. Ginny Soskey says, “Heads up marketers: There’s a Gmail field trial you want to sign up for right this instant. Remember about six months ago when Gmailunveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ‘Promotions’ tab? Well today, there will be a huge test rolling out that could change the way you do email marketing (again). Gmail’s unveiled a new field trial... [...]