The latest ‘Econsultancy’ blog post is titled “10 case studies that show the power of email segmentation”. David Moth says, “In spite of all the advances and innovations in digital marketing, good old email remains as one of the most effective channels for driving traffic and conversions. Econsultancy’s Email Marketing Census found that just over half (55%) of respondents achieved more than 10% of their sales from email. But to really reap the benefits of email marketing businesses should also be personalising their campaigns based on user demographics and behaviours,... [...]

The latest Silverpop blog post is titled “2 Ideas for Customizing Email Content: Weather and Language Personalization”. David Pyrzenski says, “Recently, I delivered a Webinar for Retail Online Integration on personalization strategies for email campaigns. The discussion revolved around how to develop an approach for reaching customers in an individualized fashion, including the use of dynamic content for interest-relevant images, relational table content for abandonment programs, and Send Time Optimization for delivery at the right time.The nice thing is that most of these suggestions... [...]

One of the most popular autoresponder systems for internet marketers is Aweber. It’s popular because its price is reasonable, and it has a lot of capabilities to create and manage your opt-in lists easily. But it can get even easier But there are several things that are hard in Aweber, maybe even impossible for the the average marketer. That’s why David Taylor is announcing AW Auto-mate PC software today at 11 AM EDT. This new software will be a boon for any marketer who uses Aweber. It will automate these critical tasks that you may never have been able to do before: • Back up your... [...]

Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred for so long? How do I sign up for the Yahoo! feedback loop? Is Yahoo! still notifying... [...]

The latest VerticalResponse blog post is titled “Three Emails You Should Send in March to Capitalize on the Madness”. The VR team says, “According to the NCAA, 181 million viewers will tune into the three-week basketball bonanza known as March Madness. Brackets, pools, parties and team t-shirts will take over offices all across the country.We’ve got some email marketing ideas that you can use during the 67-game streak to capitalize on the excitement for your business. 1. Send a March Madness promotional email You don’t have to sell sporting goods or run a pizza place to cash... [...]

The latest article on HubSpot blog is titled “6 Crucial Email Newsletter Metrics You Should Be Monitoring”. Ginny Soskey says, “It’s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you’ve stuck with it ever since. Maybe you heard from a few super-fans who look forward to getting it in their inbox every day. Or maybe an exec loves the email newsletter and would be quite upset if it went away. But there’s only so much time in the day —... [...]

This is a reminder for the Business 2 Community’s email marketing webinar.  Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”. The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer... [...]

This is a reminder for the Business 2 Community’s PR and content marketing webinar.  Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core part of the industry: Public relations for tech companies. Join the leading PR hackers and Startup Marketing Conference speakers in a candid conversation about... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Make your emails ring with a “tap 2 call” button”. Jim Kelley says, “In email marketing, one of the most fundamental units of measurement is the “click.” It’s pretty much the email marketing version of the Like button, and we use this data to determine various findings; to see how many people wanted to “learn more,” or persuaded to “buy now” or perhaps excited to “watch video.” Clicks are extremely versatile, having the ability to take the viewer to a brand’s website,... [...]

Experian has released ‘2014 Digital Marketer Report’. This report  presents rich data on how consumers are using email, mobile, social media and search, and how those channels intersect Bill Tancer says, “This year’s report provides an added emphasis on the actionable insight that follows when you obsessively pursue an understanding of your customer. Let’s face it: there is no shortage of massive data sets accessible to today’s marketer. Successful practitioners, however, have discovered the value in performing data triage, or limiting their emphasis to data that can be... [...]