The Entrepreneur magazine team has published a video sharing tips on how to get 1000 email subscribers in 10 days. Watch the video here.  [...]

HubSpot has published an Email Marketing Planning Template to help email marketers plan their email marketing efforts. HubSpot team says, “Whether email marketing is only part of your job or your sole responsibility, every email marketer could use some help planning all the moving parts of email campaigns. The more organized you are, the more strategic you can be about what content you send. That’s exactly why we created this Email Marketing Planning Template based on what we use internally at HubSpot. Using this template will help you: Organize which emails you send to each segments... [...]

Crafting convincing emails is an art. With effective language use and incorporation of the eight marketing strategies you can make your email marketing campaigns more successful. Martech Today columnist Mary Wallace has shared four ways to improve your email creation process. On establishing right standards, Wallace says, “Building a set of standards is a no-brainer for optimization. As the basis of every outbound communication, your email configuration should be consistent between deployments. If you need to revisit it each time, something’s wrong. Start by defining and saving the correct... [...]

Email marketing keeps evolving. Though it is one of the oldest forms of marketing, even today it is one of the most trusted marketing solution. 2018 is approaching fast and to help marketers enhance their email marketing efforts, HubSpot columnist Sophia Bernazzani has shared thirteen strategies. Bernazzani says, “Read on to learn what strategies you should start implementing, absolutely avoid, and keep up in 2018 and in years ahead. How to Improve Your Email Marketing in 2018 1) Send emails to lists that want to hear from you. If you have email lists with low rates of engagement activity,... [...]

Email overload is one of the most common issue that the Internet users face today. For your prospects too it would be a challenge to sort the important email and prioritize reading them. It is very crucial to craft catchy and relevant subject lines for your email marketing campaigns to make them open and read your emails. HubSpot columnist Olivia Allen has shared seventeen tips to write catchy email subject lines. Allen says, “Do you want your email content opened, read, and clicked? It all starts with the subject line. Here are 17 tips to help jazz them up and boost engagement. What Makes... [...]

In marketing email conversion rate depends on the email open rates and the click rates. In 2016, the average email open rate was 24.88% and the click rate was 3.42%. Conversion is always a challenging task for the marketers where they have to work very hard to convince their prospects to take an action. Small Business Trends columnist Ronald Dod has shared fifteen ways to help marketers improve their email conversion rate. Dod says, “When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything... [...]

Email marketing is on the priority list of any brand or marketer today. It has been the most trusted tool for marketing for past many years. With the right combination of content, creativity and authenticity marketers can surely win more with email marketing. CMI columnist Jodi Harris has shared six strategies to help marketers increase their reach, impact and customer satisfaction in email marketing. On building a strong list, Harris says, “Your email content won’t do your business any good if you aren’t reaching the right people – or reaching enough of them to drive your content... [...]

In email marketing the subject is the first thing that your subscribers see. According to a CMBInfo report, 47% of email recipients decide whether or not to open an email based on subject line.  HubSpot’s Olivia Allen has shared seventeen tips to help marketers improve their marketing email’s subject lines. On keeping the subject line ‘short’, Allen says, “Email subject lines will get cut off if they’re too long, particularly on mobile devices. And with 67% of email opens taking place on mobile, we recommend using subject lines with fewer than 50 characters... [...]

According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers. Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure proper email delivery. Heimes says, “Specifically, an organization can take three actions to ensure deliverability to its target audience: The first is to check for spam complaints. The second is to build out your email infrastructure. The... [...]

ReturnPath has published the ‘2017 Deliverability Benchmark Report’. The report is intended to help marketers analyze their email performance and improve their email deliverability. The ReturnPath team says, “For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships... [...]