The Digital Marketing Depot has published the ‘2017 Email Marketing Industry’ report. The report presents an overview of current email marketing trends. The DMD team says, “Marketers have to navigate an ever-changing landscape of channels, trends, and strategies to be successful – and email marketing is at the center of it all. This report from Emma asks: What do marketers care about? What are their biggest challenges? And most importantly, how are they solving them? Download this report to arm yourself with the data you need, gather advice from industry leaders, and get action... [...]

A Campaign Monitor report states that for every $1 spent, email marketing generates $38 in ROI. Email offers marketers with the broadest reach of all the channels available to them. With some care while crafting your emails, you can easily influence and motivate your prospects to take an action. HubSpot columnist Jeff Hoffman has shared seven things you should avoid to tell your prospects in an email. These tips can help you be more careful while handling your next email marketing campaing. Hoffman says, “Email is great for administrative details. Use it to coordinate meetings, set up calls,... [...]

Email marketing remains at the heart of all marketing channels. It helps you reach out the people who prefer to hear from you. A big subscriber base can help you make your business stand out. AWeber columnist Shelby McGuigan has shared six ways to strengthen your email subscriber base using you blog. McGuigan says, “Tere are quite a few proven strategies you can try to get more subscribers from your WordPress blog. In this post, we’ve collected six of our favorites. Keep reading to learn about them and turn your site into an email conversion machine. 1. Run a giveaway contest Giving... [...]

According to a 2016 Econsultancy survey, just three-quarters of companies say that the ROI offered by email was ‘excellent’ to ‘good’. Despite spending dollars and sparing hours if you are not able to get satisfactory revenue fro your email campaigns, there is some problem with the execution of it. To help us all get more ROI from the email marketing, Forbes contributor Steve Olenski has highlighted four issues which can be hindering the performance of your email campaigns. Olenski says, “Email marketing works and has incredible reach. According to Ryan Myers, senior... [...]

HubSpot columnist Danny Rubin has published an article on the use of email templates for building relationship with your subscribers. Rubin has analyzed and presented the problems faced by marketers in the email campaigns. Rubin says, “Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Messages like these can be a distraction and burden That’s why when I network and send outreach emails, I am careful to always ask for advice and not a favor or handout. In fact, as I wrote my new book, Wait, How Do I Write This Email?, a... [...]

Crafting an effective email and a great subject line is a critical element in your email marketing. With the right ways you can build better email campaigns. Entrepreneur columnist Marc Wayshak has shared three tips to help you improve your sales email open rates. Wayshak says, “Fortunately, no matter what industry you’re in, there are a few simple tricks you can implement to reach more prospects than you ever have before. Read on to discover how you can explode your sales email open rates and dominate your competition in sales. 1. Think like your prospect. In order to reach your prospect,... [...]

Any form of marketing involves continuous improvement with lessons to be learnt from various people. Email marketing is no exception as it can be improved by observing the campaigns run by various marketers. Marketing Land’s Andrea Lehr has shared three mistakes that should be avoided by the marketers to improve your email marketing efforts. Lehr says, “A positive relationship between your outreach team and key influencers is essential in getting your content in front of the right audience, but a lot of the time your outreach team is starting from scratch and needs to send the dreaded... [...]

Effectiveness of email marketing is measured through its open and response rates. An effective subject line plays the key role in making your subscribers open and read your emails. Econsultancy columnist Nikki Gilliland has shared four tips to help marketers come out with an outstanding email subject line. Gilliland says, “Here’s a bit of insight into the research, along with a few examples of brands displaying best practice. Personalisation Most tend to agree that personalisation is an effective marketing tool. Econsultancy’s Email Census found that marketers who are proficient in... [...]

Email automation helps you constantly stay in touch with your prospects and customers with latest offers and updates. Martech columnist Ryan Phelan has published a short guide to help marketers build their email automation campaign. Phelan says, “I’m a big believer in automation, and I have two reasons why automation belongs in an effective marketing program: It’s a money tree. It makes your life as a marketer easier and gets you out of the office earlier (when it works the way it’s supposed to). If those are important to you, too, keep reading. If not, see my alternate message. Simply... [...]

Email marketing is present in almost all the marketer’s routine. An effective email marketing campaigns assures great ROI. AWeber’s Julia Nitschke has shared email writing tips from five marketing experts. Nitschke says, “You know those emails you’re actually excited to see in your inbox? Wouldn’t it be awesome to know how you could write emails like that for your own business? Well, good news! We asked five marketing experts to share their best email writing tips for increasing engagement. Now, you can boost your email performance with some pointers from the pros. Here... [...]