In email marketing the subject is the first thing that your subscribers see. According to a CMBInfo report, 47% of email recipients decide whether or not to open an email based on subject line. HubSpot’s Olivia Allen has shared seventeen tips to help marketers improve their marketing email’s subject lines. On keeping the subject line ‘short’, Allen says, “Email subject lines will get cut off if they’re too long, particularly on mobile devices. And with 67% of email opens taking place on mobile, we recommend using subject lines with fewer than 50 characters... [...]
Archive for the 'email marketing' Category
According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers. Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure proper email delivery. Heimes says, “Specifically, an organization can take three actions to ensure deliverability to its target audience: The first is to check for spam complaints. The second is to build out your email infrastructure. The... [...]
ReturnPath has published the ‘2017 Deliverability Benchmark Report’. The report is intended to help marketers analyze their email performance and improve their email deliverability. The ReturnPath team says, “For email marketing, reaching the inbox is the first and biggest challenge marketers need to overcome. Unfortunately, many are struggling with this crucial step. Globally, one in five emails are missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships... [...]
As we know email has been the most trusted form of marketing for a very long period now. In your email marketing the subject plays an important role as it is the subject that your recipient sees first. HubSpot columnist Leslie Ye has shared a list of fifteen words that you should avoid using in your email subject lines. Ye says, “When you only have six or eight words to capture a prospect’s attention, every single one has to count. It’s bad enough when the words you choose aren’t compelling or interesting. It’s even worse when your subject line uses a word or phrase that sets off... [...]
Econsultancy is hosting a webinar on ‘Email: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. This webinar will highlight results from Econsultancy report, Email Marketing Industry Census. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. ‘Email: Trends, Data and Best Practice‘ Webinar Econsultancy [...]
Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand. Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers. Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make while running their email marketing campaigns. Sheetrit says, “Email marketing is tricky business. It can make or break your brand sooner than you’d imagine. However, most digital marketers find themselves in the soup when their sincere email marketing... [...]
Email marketing is one of the most popular forms of marketing due to its reliability and importance given by the prospects. To make your email marketing campaigns outstanding the first thing that you should work on is its subject line. A catchy subject motivates the receiver to open the email. HubSpot columnist Aja Frost has listed the fourteen overused sales email subject lins advising marketers to avoid them. Frost says, “Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single... [...]
Kissmetrics is hosting a webinar on ‘How To 3x Your Sales in 4 Months with Email Marketing’ on Thursday, September 28 at 10.00 am PT. This webinar is intended to help participants learn how to increase their web revenue using email marketing. Kissmetrics team says, “Save your seat for a free, one-time workshop being put on by the industry leader in email list growth, Sumo.com. You’ll learn learn cutting edge techniques to double your email list, optimize your opt-ins and automate your site growth. Before joining Sumo as their growth specialist extraordinaire, Troy used... [...]
Email is one of the most powerful tools for marketing. Well-designed email marketing campaigns can help you strengthen your marketing efforts and generate more ROI. One of the components of emails is signature which plays a significant role in improving conversions. HubSpot columnist Brad Beutler has shared seven examples of great email signatures to help marketers improve their conversion rates. says, “There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: employee email. Your employees interact... [...]
Holiday is the season to supercharge your email campaigns for better performance. It is crucial to design strong email campaigns with great subject lines to improve your email performance in the upcoming holiday season. Marketing Land columnist Kyle Henderick has shared five tips to craft effective email subject lines for your holiday marketing campaigns. says, “Engaging subject lines increase opens at the top of the funnel to drive click-throughs and higher revenue for marketers. Ways to improve email subject lines include: 1. Personalize Email marketing campaigns with personalized subject... [...]