As we know email has been the most trusted form of marketing for a very long period now. In your email marketing the subject plays an important role as it is the subject that your recipient sees first. HubSpot columnist Leslie Ye has shared a list of fifteen words that you should avoid using in your email subject lines. Ye says, “When you only have six or eight words to capture a prospect’s attention, every single one has to count. It’s bad enough when the words you choose aren’t compelling or interesting. It’s even worse when your subject line uses a word or phrase that sets off... [...]
Archive for the 'email marketing' Category
Econsultancy is hosting a webinar on ‘Email: Trends, Data and Best Practice’ on Wednesday, January 24, 2018. This webinar will highlight results from Econsultancy report, Email Marketing Industry Census. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. ‘Email: Trends, Data and Best Practice‘ Webinar Econsultancy [...]
Email has remained the most trusted tool for marketing for a long time now. Most marketers use email marketing to boost their sales and promote a brand. Working to improve your email marketing campaigns can help you deliver a better email experience to your subscribers. Entrepreneur columnist Guy Sheetrit has shared eight mistakes marketers make while running their email marketing campaigns. Sheetrit says, “Email marketing is tricky business. It can make or break your brand sooner than you’d imagine. However, most digital marketers find themselves in the soup when their sincere email marketing... [...]
Email marketing is one of the most popular forms of marketing due to its reliability and importance given by the prospects. To make your email marketing campaigns outstanding the first thing that you should work on is its subject line. A catchy subject motivates the receiver to open the email. HubSpot columnist Aja Frost has listed the fourteen overused sales email subject lins advising marketers to avoid them. Frost says, “Emails often live and die by their subject lines. A great subject line motivates prospects to open the message, while an uninspired one means they won’t read a single... [...]
Kissmetrics is hosting a webinar on ‘How To 3x Your Sales in 4 Months with Email Marketing’ on Thursday, September 28 at 10.00 am PT. This webinar is intended to help participants learn how to increase their web revenue using email marketing. Kissmetrics team says, “Save your seat for a free, one-time workshop being put on by the industry leader in email list growth, Sumo.com. You’ll learn learn cutting edge techniques to double your email list, optimize your opt-ins and automate your site growth. Before joining Sumo as their growth specialist extraordinaire, Troy used... [...]
Email is one of the most powerful tools for marketing. Well-designed email marketing campaigns can help you strengthen your marketing efforts and generate more ROI. One of the components of emails is signature which plays a significant role in improving conversions. HubSpot columnist Brad Beutler has shared seven examples of great email signatures to help marketers improve their conversion rates. says, “There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is overlooking: employee email. Your employees interact... [...]
Holiday is the season to supercharge your email campaigns for better performance. It is crucial to design strong email campaigns with great subject lines to improve your email performance in the upcoming holiday season. Marketing Land columnist Kyle Henderick has shared five tips to craft effective email subject lines for your holiday marketing campaigns. says, “Engaging subject lines increase opens at the top of the funnel to drive click-throughs and higher revenue for marketers. Ways to improve email subject lines include: 1. Personalize Email marketing campaigns with personalized subject... [...]
Kissmetrics is hosting a webinar on ‘How To 3x Your Sales in 4 Months with Email Marketing’ on Thursday, September 28 at 10.00 am PT. This webinar is intended to help participants learn how to increase their web revenue using email marketing. Kissmetrics team says, “Save your seat for a free, one-time workshop being put on by the industry leader in email list growth, Sumo.com. You’ll learn learn cutting edge techniques to double your email list, optimize your opt-ins and automate your site growth. Before joining Sumo as their growth specialist extraordinaire, Troy used... [...]
HubSpot is hosting the ‘Developing an Inbound Email Strategy’ training on Monday, September 25 at 8:30 am – 12:00 pm EDT. This training will cover inbound email strategies such as email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. HubSpot team says, “An effective inbound company has an email strategy that includes email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. By the time you finish this training, you’ll have a plan built to launch and execute... [...]
Email marketing is one of the strongest forms of marketing using which you keep your customers abreast of what you are offering and keep them connected with your brand. In email marketing what you require most is patience when you prospects are taking their own time to think over your offers. HubSpot columnist Aja Frost has shared nine sales email templates that can help email marketers develop a sense of urgency in the prospects. Frost says, “Most salespeople face the same persistent challenge: Their prospects lack urgency. There are a number of strategies — both successful and unsuccessful... [...]