Email marketing is ruling when it comes to the most effective ways to market online. But achieving good email open rate and response rate remains a big challenge for the marketers. HubSpot’s Dailius R. Wilson has shared a three-step proess which can help marketers achieve 40% email response rate. Wilson says, “In sales, there is something better than the freebies you get at every event: Warm introductions. If you ask any C-level executive or above, they are 10 times more likely to respond to your email or phone call if you have been referred by a person they like, trust, or respect. Most... [...]

HubSpot has released 9 link building email outreach templates. Along with the templates, Sophia Bernazzani has also mentioned some rules on link building outreach. Bernazzani says, “There are right and wrong ways to go about improving your site’s SEO, and inbound link building — when done correctly — is generally regarded as one of the right ways. You’re pitching your content to publications that might be interested in sharing it with different audiences. A backlink is just the cherry on top. However, there are wrong ways to go about asking for inbound backlinks,... [...]

Michael McCunney says, “Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don’t, die. By now you’ve heard all about the white-hot account-based marketing and account-based selling theories; but, astonishingly, there’s been a technological shift that’s being ignored, and it’s affecting your emails. The body of each email you send is previewed in mobile devices. People quickly scan that preview and make a snap decision to either delete your email along with the rest of the unwanted multitudes, or take the time to engage with... [...]

Laura Forer says, “G’day, mate! If you’re doing business Down Under, you’ll want to check out this bonzer infographic by Vision6 and Litmus that illustrates some fair dinkum stats on how Australians use email. For instance, although Australia was once known as a land of outlaws, like Ned Kelly, today’s laws include strict anti-spam regulations that you’ll want to be aware of. And though half of Australians are reading email on mobile devices, webmail recently beat desktop platforms for second place. Telestra, which is the largest telecommunications company... [...]

Malinda Wilkinson says, “So… you are running an email campaign, and you’ve planned your schedule. That’s great! You’ve developed a campaign plan and you’ve segmented your list. Even better! But now it’s time to craft the actual emails. You send emails every day, you’ve been practicing for this since you got your first AOL account, it should be a piece of cake, right? Well, crafting marketing emails doesn’t have to be hard, but like planning and scheduling your campaigns, it also requires strategy. For every dollar spent on email marketing,... [...]

Liz Willits says, “Email automation — everyone’s doing it! Or at least they should be. Ninety percent of marketers say email automation is key to success. And yet, according to Forbes, less than 10 percent of companies use marketing automation. If you’re not already familiar with the benefits of email automation, it’s time to get on board. Automated emails are great for building a relationship with your audience, driving engagement and increasing conversions. Ready to find out how to get started with email automation? Read this post to get 6 easy steps. 1. Start collecting subscribers. Before... [...]

Olivia Dello Buono says, “An email newsletter is a great way to promote the awesome content you publish on your blog. According to a study from Radicati, a message is five times more likely to be seen in an email compared to Facebook. Not to mention, email is 40x more effective at acquiring new customers than Facebook or Twitter. However, coming up with fresh and engaging content to send subscribers day after day, week after week and year after year can be harder than you think. Writer’s block happens to the best of us, but don’t get discouraged when you need some fresh ideas for your... [...]

Emily Collins says, “In the realm of multichannel customer communications, email is still king. It’s the easiest to send, it’s inexpensive and it’s the channel on which most marketers rely to connect with all kinds of customers. Email marketing is ingrained and inexpensive, but as a result, many marketers abuse it, defaulting to a routine batch-and-blast approach. In 2015 alone, U.S. online users received 3.7 trillion emails. Today’s email practices fail loyal customers because they treat everyone the same way and struggle to deliver basic relevance. Over-emailing is a persistent... [...]

Brian Clark says, “When we talk about content marketing strategy, all the discussions of heroes, journeys, and maps can seem a bit esoteric. What does it look like in real life? And how exactly does it relate to email marketing? Content marketing is a broader discipline than email marketing, but your email list is the core focus. In fact, the primary purpose of content that is distributed in other ways (social, search, ads) is to begin the email relationship. So, let me walk you through an imaginary campaign that takes you from a documented strategy to a working funnel. I’ll use my site... [...]

Ben Davis says, “We’ve hated internal email for so long, but only a few businesses have got rid of it altogether. Accepting it as a necessary evil, here are eight ways to reduce the bureaucracy of email, and make office life more bearable and your organisation more efficient. 1. ‘Four sentences’ In a recent correspondence with PR Matt Mirandi, I noticed his email signature, which declared: “Q: Why is this email four sentences or less? A: http://four.sentenc.es” If you follow the link you’ll see the remarkably simple premise – limiting the length... [...]