VR team says, “One of the most important tools in your email marketing toolbox is an automated welcome email. When new contacts subscribe to your list, you want to welcome them to the group with an inviting email. A welcome email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to engage with your business. To help you create an effective welcome email, we’ll highlight 10 effective examples. These emails come from businesses big and small. For each example, we’ll point out its best feature... [...]

Emma Brudner says, “While many people agonize over their email copy and then slap a hastily written subject line on two seconds before hitting “send,” sales reps know that the situation should actually be reversed. After all, there’s no point in crafting a beautiful message if buyers don’t even open it. And what prompts the all-important open? The subject line. But with only a tiny bit of real estate to work with, there’s no room for mistakes. With this in mind, we took to Reddit’s Sales channel to round up sales email subject lines vouched for by real... [...]

Ben Davis says, “Econsultancy has published a new report titled The Fundamentals of Email Marketing. Subscribers can download the report in full. Here, I have picked out just a few slivers of wisdom. Some of these points are marketing 101, but with so much new technology on the market, practitioners must keep the fundamentals in mind. 1. SMART objectives and a contact strategy It’s worth going right back to the basics of setting SMART objectives. Email is often the get-out-of-jail-free tactic that marketers use when they’re in need of uplift in sales or conversions. But, as the... [...]

Emma Brudner says, “Trends tend to go in cycles. There’s a reason for the saying “what’s old is new again” — if something was popular once, odds are it’ll come back sooner or later. Modern sales practitioners and experts spend a lot of time talking about ways to optimize sales emails and social media messages for the best response rates. But could it be that face-to-face is actually the way to go in our digital times?Researchers from Western University recently studied the effectiveness of different communication channels to get people to take a survey,... [...]

Matt McGowan says, “Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential aspect of everyday life. I spent a few years at Google before I assumed a leadership role at Adestra. Email is dear to me, and I have enjoyed seeing email providers take what was once a basic peer-to-peer communications channel... [...]

Aja Frost says, “Ending your first email to a prospect with a question gets their mental gears turning, demonstrates your subject matter expertise, and helps kick off a meaningful conversation. Perhaps most importantly, it makes your message memorable. The Zeigarnik effect states that people fixate on unfinished tasks — so leaving a question dangling in your prospect’s mind causes them to think about your email long after they’ve read it. What should you ask buyers? Great question. These seven options will help you end prospecting emails on a strong note. If you’re more of... [...]

Laura Forer says, “As consumers, we’re often quick to delete emails that don’t seem relevant to us. So when we put on our marketer hats, we should be thinking about what our customers want to hear more than what our brands want to say. That may seem obvious, but writing compelling content is harder than it looks. Luckily, an infographic by Campaigner gives actionable tips on how to write great emails. For example, 69% of email recipients report an email as spam based solely on the subject line, the infographic says, and it offers six tips for crafting read-worthy subject lines. In... [...]

Olivia Dello Buono says, “Marketing automation makes it a lot easier to engage and nurture your following. It also saves you a lot of time, which inherently saves you money and let’s you focus on the important aspects of running your business. I think it’s safe to say that automation is awesome. But that’s not to say that automation isn’t flawed. When done wrong, it can come off as cold and stale—and nothing is more off-putting than receiving messages from a robot. However, it doesn’t have to be this way. We teamed up with our friends at Zapier to talk about bringing some life... [...]

Alex Berman says, “No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an agency, Experiment 27, which specializes in enterprise outreach, cold emailing and cold calling. I’ve been doing YouTube videos on the topic of B2B selling and cold emailing for two years now. And since I started I get “What do you think about my email script” emails every week. Eighty-five percent of the time, I’m not able to help. Why? They forget to... [...]

Patricio Robles says, “An email list can easily become one of a business’ most valued assets, but many companies fail to maximize their mailing list signups. Here are five ways companies can ensure they’re driving as many mailing list signups as possible. Include a signup form on every page One of the most effective ways to drive mailing list subscriptions is to invite users to subscribe on as frequent a basis as possible. A dead simple way to do this is to include a signup form on every page of your website. Location can vary; some sites feature signup forms in headers, sidebars... [...]