Rebecca Pollard says, “When it comes to building your email list, there’s no shortage of ways to do so. You can improve the content in your sign up form, create an irresistible incentive, and even split test different versions of your form to increase engagement. But even if your sign up form is amazing, you need website traffic to make it effective. By increasing traffic, you can increase the number of people who see your sign up form and subscribe to your email list. So what are some ways you can drive traffic to your website without breaking the bank? In this post, I’ll share six tactics... [...]

Annie Pilon says, “There’s a lot of hype surrounding new marketing strategies like social media and mobile applications. But having a strong email list is still a must for small businesses. If you’re looking to grow your subscriber base in 2017, here are 50 ways you can grow your small business email list. How to Grow Your Email List Include a Sign Up Form on Your Website To get people to sign up for your email list online, you need to make sure you have a working sign up form displayed prominently on your website. The form should include a description of what people will get by signing... [...]

Ellen Bartolino says, “Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement. Spoiler alert: It makes a huge difference, and we want to share the results with you. Join HubSpot Marketing Manager Chelsea Hunersen and Wistia Partner Coordinator Margot Mazur on Wednesday December 14 at 1 p.m. EST for the big reveal of brand new... [...]

Aja Frost says, “Most salespeople spend hours in their inbox every day: Writing emails, scheduling them, reading them, and organizing them. If you could save just 10% of this time, you’d have more time for actual selling. In the long run, that means better results for you and your prospects. To shrink your email investment by 10% (or more), try these five effective email time management hacks. 1) Set Up Auto-Categorization Rules Tags and folders help you stay organized and find emails again when you need them. But sorting and categorizing every message also consumes precious time and mental... [...]

Nikki Gilliland says, “Your email inbox was no doubt flooded with Black Friday offers last weekend. But did any of them actually make you want to buy something? Following on from our article on how UK brands promoted the event online, here’s how seven retailers executed their email marketing campaigns. ASOS Let’s kick off with one of the best of the bunch. ASOS executed a pretty heavy email campaign, first mentioning the event nearly an entire week beforehand. While this might sound a little excessive, the emails are still quite subtle, designed to build excitement and get customers... [...]

Shubhomita Bose says, “A majority (64 percent) of high-performing marketers send automated emails to their contacts at least once per week. And that’s how they generate the maximum number of leads. The insight comes from the new 2016 State of Customer Journey Marketing Report. Conducted by Cint.com, on behalf of San Francisco-based email marketing and marketing automation software company Autopilot, the study has revealed some more interesting insights. A Look at Where Marketers are Investing In, and Succeeding With, Email Automation Here’s are some key highlights: – Seventy percent... [...]

Olivia Dello Buono says, “We’re huge fans of using GIFs in email. And it seems you guys are, too: Last year’s GIF guide was one of our most popular posts of 2015. (Seriously – we received dozens of comments and tweets about how much you guys loved ‘em!) We didn’t want to keep you hanging this year. Our design team whipped up these exclusive creations (and threw in some old favorites) for you to use in your next holiday campaign. They’re even optimized for email and designed to play well with most email clients”. The 2016 Holiday GIF Guide AWeber  [...]

Pritesh Vora says, “When was the last time you responded to a cold email? You probably can’t remember — for good reason. Most people simple delete outreach emails from reps they haven’t met or mark them as spam. Even if some prospects do read the email, few bother to respond. However, a well-crafted prospecting email is a powerful weapon in any salesperson’s arsenal. I used seven principles to take a prospecting email from bad to great, and raised my response rate from 1% to 14% in the process. In this blog post, I’ll analyze the real emails I sent to prospects... [...]

Chad White says, “Brands everywhere are embracing customer-centricity, but many relics of brand-centric thinking are still out there. This is definitely the case in email marketing, where we often vilify inbox providers and second-guess our subscribers’ intentions and intelligence. As we approach the New Year, let’s resolve to focus more on serving our subscribers instead of trying to manipulate them, and to focus more on respecting our subscribers’ intelligence instead of insulting it. Here are six email marketing manipulations that we should stop in 2017: 1. Using passive-aggressive... [...]

Ayaz Nanji says, “Marketers say segmentation/targeting and list growth are their top email challenges, according to recent research from Clutch. The report was based on data from a survey of 303 respondents who describe themselves as expert, advanced, or intermediate email marketers. All respondents work for companies with 100 or more employees (31% B2B, 69% B2C). Tracking results ranks as marketers’ third biggest email challenge (respondents were asked to pick their top three issues). Personalization ranks fourth, followed by developing a strategy and retaining subscribers. The most... [...]