Liz Willits says, “If you’re reading this, you already know how important your email list is. After all, you’ve been in business a while. You know you’re supposed to build an audience of excited fans who can’t wait to buy your next product or service. You’re well aware that you should spend more hours, days, months … maybe even years painstakingly building up your list so you can reach those thrilled would-be customers as soon as you hit send. But frankly, you just don’t have that kind of time to devote to building your list. Right? The good news: You don’t have to spend weeks... [...]

Ginny Soskey says, “Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us. Though we had done some preliminary number crunching to estimate the impact of these changes, we weren’t 100%... [...]

David Rynne says, “As a sales professional, I hate it when I see other salespeople doing things that give the profession a bad name. Recently, I was on the receiving end of a sales strategy so bad I felt compelled to write a blog post about it to warn other sales reps — don’t do this! The sales rep, PK (his name has been changed), works at an IT consulting and tech services company. I work for a tech company in Business Development and have nothing to do with the services he is offering, nor am I the decision maker. Yet, PK visited my LinkedIn profile one day and decided to shoot... [...]

Olivia Dello Buono says, “Minimalism is all the rage these days. Just ask Marie Kondo, whose fresh and unabashed guide to home organization, The Life Changing Magic of Tidying Up, has become a #1 New York Times Bestseller and amassed a cult-like following. Rather than give a laundry list of items to throw away, she encourages us to focus on what we want to keep. The things that bring us joy. And while the famous decluttering guru might be referring to the home, her tips can easily be applied to something seemingly unrelated: your email list. A healthy list is non-negotiable. A healthy, well-maintained... [...]

Jawad Khan says, “No other marketing channel is as effective as email marketing is in engaging and converting customers. Nearly 74% of marketers consider email at the core of their marketing strategy, while 53% plan to increase their email marketing budgets over the next 12 months, according to a recently published study by Salesforce. In the US alone, spending on email marketing is on a steady rise, projected to reach $3.07 billion in 2019 from $2.07 billion in 2014, growing on average $0.2 billion each year, according to Statista. Moreover, almost 91% of consumers in the US check their... [...]

Paul Cheney says, “Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How will email marketing evolve between now and the end of the decade?’ That was what Chad White, Research Director, Litmus, sent me in an email when I asked him to comment on a SlideShare he created from Litmus’ Email Marketing in 2020 ebook. In the report, our own Daniel Burstein, Director of Editorial Content, along with 19 other... [...]

Liz Willits says, “If you work at a small business, you’re familiar with the daily challenges: the endless to-do list, a calendar crammed with meetings and the constant switch between managing all the things, from customer service to marketing your business. When it comes to email marketing, you probably do it all yourself too. You plan, write and design every email. And unless your emails convert 100 percent of your leads into customers, you might often wonder, ‘How could I improve my email marketing strategy?’ To help answer that question, we surveyed approximately 1,600 small businesses... [...]

Veronica Jarski says, “Emails have the power to wow your customers, but you need to know what kind of emails to send. The following 10 tips can help. One type of powerful automated email is an order confirmation. “When buying online, especially from a site you haven’t used before, there’s always a smidgen of doubt in the back of your mind about whether it’s ‘legit’ or not,” states the following Instiller infographic. “An automated order confirmation with an order number, contact details, and estimated dispatch/delivery details eliminates this... [...]

Emma Brudner says, “You know what tips buyers off that the email they’re reading is a sales pitch? “Hi, My name is John Smith, and I’m a sales rep at Company.” Yup. That’ll do it. While you should never actively hide the fact that you’re a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. Want to sell better? Get HubSpot’s free CRM software here for the sales tools you need. “Hi, I’m a salesperson” encourages readers to hit “delete”... [...]

Liz Willits says, “Imagine the perfect blog post. Your perfect blog post brings thousands of people to your site. Your audience reads it from top to bottom, gives their love in the comments and shares it on their social media profiles. An industry expert links to it in one of their blog posts. And ultimately, you see a huge spike in revenue as it brings your website and business into the spotlight. But wait, there’s more! Months after you initially published your perfect blog post, it continues to draw website visits, shares and increased revenue. Why does your perfect blog post have such... [...]